Own Your Industry
How to Position Yourself as an Expert
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Narrated by:
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Douglas Kruger
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By:
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Douglas Kruger
About this listen
Are you the Schwarzenegger of bodybuilding, the Branson of business, or the Clarkson of cars? Would you like to be? Own Your Industry is a guide to what you can do to position yourself as the "go-to name" in your industry. Because when you are known as the expert, the icon, the thought leader - the business will come to you.
Business author and global speaker Douglas Kruger explores all the advantages of moving from amateur to expert, regardless of what you do for a living, whether you are a cartoonist or a chiropractor, an artist or an entrepreneur. Learn how to build an industry reputation, use media channels to reach your market, and communicate complex ideas through memorable frameworks. Discover how your fee structure defines you as beginner or valued veteran. Learn how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors. Become the answer to the question "you know who you should talk to about that?"
Douglas Kruger is a global speaker and author of a series of books with Penguin Random House. He helps businesses and brands to position themselves at the top of their industries through disruptive innovation and brand positioning. See Douglas in action, or sign up for his weekly newsletter, From Amateur to Expert, at www.douglaskruger.co.za.
©2014 Penguin Random House SA (P)2017 Douglas KrugerListeners also enjoyed...
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Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.
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better stuff for free on YouTube from
- By milos Vranic on 08-10-17
By: Tom Hopkins
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Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
What listeners say about Own Your Industry
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Mutturaj Badiger
- 10-22-17
It's an eye opener. I loved it.
It's an eye opener book. Specially service industry. For writers, speakers, authors, etc I loved it.
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- Lord of the Flies 2020
- 02-13-21
Great Book!
This book is excellent for authors, speakers, and coaches. I highly recommend it.
Also, check out Douglas Kruger's YouTube Channel called Breaking Woke.
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- Anonymous User
- 09-08-17
Clear, to the point and Actionable.
Douglas is able to explain the importance of his points very clearly with humour and a whole arsenal of speaking / writing techniques.
If you're a professional, international change agent or a local dog trainer, it's relevant to you.
Highly recommended.
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1 person found this helpful
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Overall
- Grizelda Tulian
- 02-13-21
Amazing content
Another Douglas Kruger classic. Very actionable guide. Sweet and to the point. Superb! Highly recommended
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