Personalized
Customer Strategy in the Age of AI
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Narrated by:
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Christopher Douyard
About this listen
Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.
Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization:
Empower Me: Understand each customer's needs and how best to meet them.
Know Me: Win customers' trust and permission to use their data to improve their experience.
Reach Me: Reach out to the right customer, in the right channel, at the right time.
Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.
Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical.
With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 The Boston Consulting Group, Inc. (P)2024 Ascent AudioRelated to this topic
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No B.S. Guide to Successful Marketing Automation
- The Ultimate No Holds Barred Guide to Using Technology, Automation, and Artificial Intelligence in Marketing
- By: Dan S. Kennedy, Parthiv Shah - with
- Narrated by: Tim Fannon
- Length: 4 hrs and 50 mins
- Unabridged
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Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.
By: Dan S. Kennedy, and others
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FAIK
- A Practical Guide to Living in a World of Deepfakes, Disinformation, and AI-Generated Deceptions
- By: Perry Carpenter
- Narrated by: Keith Brown
- Length: 8 hrs and 47 mins
- Unabridged
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In an era where artificial intelligence can create content indistinguishable from reality, how do we separate truth from fiction? In FAIK: A Practical Guide to Living in a World of Deepfakes, Disinformation, and AI-Generated Deceptions, cybersecurity and deception expert Perry Carpenter unveils the hidden dangers of generative artificial intelligence, showing you how to use these technologies safely while protecting yourself and others from cyber scams and threats.
By: Perry Carpenter
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The Product-Led Playbook
- How to Unlock Self-Serve Revenue and Dominate Your Market (with a Tiny Team)
- By: Wes Bush
- Narrated by: Wes Bush
- Length: 5 hrs and 51 mins
- Unabridged
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Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.
By: Wes Bush
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The Soul of Wealth
- 50 Reflections on Money and Meaning
- By: Daniel Crosby
- Narrated by: Laurel Lefkow
- Length: 8 hrs and 27 mins
- Unabridged
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In The Soul of Wealth, Daniel presents 50 short essays which explore what wealth really is and provides practical suggestions for how to change your thinking and your actions in small, powerful ways, for a wealthier life.
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Money has a purpose.
- By awesome on 10-31-24
By: Daniel Crosby
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ChatGPT and the Future of AI
- The Deep Language Revolution
- By: Terrence J. Sejnowski
- Narrated by: Randy McCarten
- Length: 7 hrs and 22 mins
- Unabridged
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In ChatGPT and the Future of AI, the sequel to The Deep Learning Revolution, Terrence Sejnowski offers a nuanced exploration of large language models (LLMs) like ChatGPT and what their future holds. How should we go about understanding LLMs? Do these language models truly understand what they are saying? Or is it possible that what appears to be intelligence in LLMs may be a mirror that merely reflects the intelligence of the interviewer? In this book, Sejnowski answers all our urgent questions about this astonishing new technology.
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Never Lead Alone
- 10 Shifts from Leadership to Teamship
- By: Keith Ferrazzi
- Narrated by: Graham Halstead
- Length: 5 hrs and 38 mins
- Unabridged
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The world’s best teams don’t win because of leadership alone. They win because of teamship. Yet when it comes to success, it is leaders who are lauded; too little attention is given to the transformation of the team itself. We’ve all but ignored how to extract billions of dollars of shareholder value from the interdependency of talent in teams, Keith Ferrazzi argues. Upgrading teams is one of the least curated and under-leveraged opportunities for success. It is time to focus on teamship.
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Must-read for all leaders
- By Maciej Traczyk on 11-18-24
By: Keith Ferrazzi
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The AI-Driven Leader
- Harnessing AI to Make Faster, Smarter Decisions
- By: Geoff Woods
- Narrated by: Geoff Woods
- Length: 6 hrs and 38 mins
- Unabridged
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The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.
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utility of information
- By joe on 11-20-24
By: Geoff Woods
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Artificial Intelligence for Dummies
- By: John Mueller, Luca Massaron
- Narrated by: Chris Sorensen
- Length: 13 hrs and 32 mins
- Unabridged
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In this audiobook, you'll get a clear overview of artificial intelligence technology, the common misconceptions surrounding it, and a fascinating look at its applications in everything from self-driving cars and drones to its contributions in the medical field.
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Outdated
- By Timothy C. on 05-31-23
By: John Mueller, and others
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7 Powers
- The Foundations of Business Strategy
- By: Hamilton Helmer
- Narrated by: Joel Richards
- Length: 4 hrs and 49 mins
- Unabridged
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7 Powers breaks fresh ground by constructing a comprehensive strategy toolset that is easy for you to learn, communicate, and quickly apply. Drawing on his decades of experience as a business strategy adviser, active equity investor and Stanford University teacher Hamilton Helmer develops from first principles a practical theory of strategy rooted in the notion of power, those conditions which create the potential for persistent differential returns. Using rich real-world examples, Helmer rigorously characterizes exactly what your business must achieve to create power.
By: Hamilton Helmer
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Becoming a Data Head
- How to Think, Speak, and Understand Data Science, Statistics, and Machine Learning
- By: Alex J. Gutman, Jordan Goldmeier
- Narrated by: Brian Arens
- Length: 7 hrs and 41 mins
- Unabridged
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Becoming a Data Head is a complete guide for data science in the workplace: covering everything from the personalities you’ll work with to the math behind the algorithms. The authors have spent years in data trenches and sought to create a fun, approachable, and eminently bingeable book. Anyone can become a Data Head—an active participant in data science, statistics, and machine learning. Whether you're a business professional, engineer, executive, or aspiring data scientist, this book is for you.
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Great Start for Those interested in data.
- By armando on 09-02-24
By: Alex J. Gutman, and others