Personalized
Customer Strategy in the Age of AI
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Narrated by:
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Christopher Douyard
About this listen
Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.
Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization:
Empower Me: Understand each customer's needs and how best to meet them.
Know Me: Win customers' trust and permission to use their data to improve their experience.
Reach Me: Reach out to the right customer, in the right channel, at the right time.
Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.
Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical.
With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 The Boston Consulting Group, Inc. (P)2024 Ascent AudioListeners also enjoyed...
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Story
In Your AI Survival Guide, Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has firsthand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business.
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A story about Sol
- By James W Snyder on 12-22-24
By: Sol Rashidi
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Marketing with AI for Dummies
- By: Shiv Singh
- Narrated by: Mike Lenz
- Length: 15 hrs and 25 mins
- Unabridged
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Overall
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Performance
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Story
Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.
By: Shiv Singh
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The Art of Prompt Engineering
- Mastering Intelligent Conversations with ChatGPT for Breakthrough Results
- By: Jordan Ashwood
- Narrated by: Christian Nova
- Length: 5 hrs and 10 mins
- Unabridged
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Overall
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Performance
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Story
Step into the future with The Art of Prompt Engineering: Mastering Intelligent Conversations with ChatGPT for Breakthrough Results! Jordan Ashwood guides you through the art of crafting effective, context-aware prompts that turn ChatGPT into a responsive and insightful conversational partner.
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A must listen
- By Nick on 12-22-24
By: Jordan Ashwood
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Triple Fit Strategy
- How to Build Lasting Customer Relationships and Boost Growth
- By: Christoph Senn, Mehak Gandhi
- Narrated by: Christopher P. Brown
- Length: 6 hrs and 18 mins
- Unabridged
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Overall
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Performance
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Story
Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.
By: Christoph Senn, and others
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The Age of Outrage
- How to Lead in a Polarized World
- By: Karthik Ramanna
- Narrated by: L.J. Ganser
- Length: 7 hrs and 46 mins
- Unabridged
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Overall
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Performance
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Story
People are angry with the world—in some cases, rightfully so—and now view companies as they do governments, as targets of their wrath and potential forces for social change. Managing outrage has moved from being an occasional leadership challenge, like handling a PR crisis, to a necessary and critical leadership capability, like strategic thinking or financial acumen.
By: Karthik Ramanna
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Trust Matters More than Ever
- 40 Proven Tools to Lead Better, Grow Faster & Build Trust Now!
- By: David Horsager
- Narrated by: David Horsager
- Length: 5 hrs and 32 mins
- Unabridged
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Overall
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Performance
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Story
WITH MOUNTING international tensions, economic collapses, family divisions, and political discord, trust is in short supply. Without it, cultures deteriorate, productivity fades, and resources are wasted. Many recognize the current lack of trust, but few know how to address it. David Horsager has been pioneering trust solutions for decades and now offers this essential guide for leaders. It includes 40 Trust Tools built on his proven 8-Pillar Framework—equipping you to solve your biggest challenges with trust.
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Very good
- By Darren Johnson on 12-18-24
By: David Horsager
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Your AI Survival Guide
- Scraped Knees, Bruised Elbows, and Lessons Learned from Real-World AI Deployments
- By: Sol Rashidi
- Narrated by: Edelyn Okano
- Length: 7 hrs and 52 mins
- Unabridged
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Overall
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Performance
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Story
In Your AI Survival Guide, Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has firsthand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business.
-
-
A story about Sol
- By James W Snyder on 12-22-24
By: Sol Rashidi
-
Marketing with AI for Dummies
- By: Shiv Singh
- Narrated by: Mike Lenz
- Length: 15 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.
By: Shiv Singh
-
The Art of Prompt Engineering
- Mastering Intelligent Conversations with ChatGPT for Breakthrough Results
- By: Jordan Ashwood
- Narrated by: Christian Nova
- Length: 5 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Step into the future with The Art of Prompt Engineering: Mastering Intelligent Conversations with ChatGPT for Breakthrough Results! Jordan Ashwood guides you through the art of crafting effective, context-aware prompts that turn ChatGPT into a responsive and insightful conversational partner.
-
-
A must listen
- By Nick on 12-22-24
By: Jordan Ashwood
-
Triple Fit Strategy
- How to Build Lasting Customer Relationships and Boost Growth
- By: Christoph Senn, Mehak Gandhi
- Narrated by: Christopher P. Brown
- Length: 6 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.
By: Christoph Senn, and others
-
The Age of Outrage
- How to Lead in a Polarized World
- By: Karthik Ramanna
- Narrated by: L.J. Ganser
- Length: 7 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
People are angry with the world—in some cases, rightfully so—and now view companies as they do governments, as targets of their wrath and potential forces for social change. Managing outrage has moved from being an occasional leadership challenge, like handling a PR crisis, to a necessary and critical leadership capability, like strategic thinking or financial acumen.
By: Karthik Ramanna
-
Trust Matters More than Ever
- 40 Proven Tools to Lead Better, Grow Faster & Build Trust Now!
- By: David Horsager
- Narrated by: David Horsager
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
WITH MOUNTING international tensions, economic collapses, family divisions, and political discord, trust is in short supply. Without it, cultures deteriorate, productivity fades, and resources are wasted. Many recognize the current lack of trust, but few know how to address it. David Horsager has been pioneering trust solutions for decades and now offers this essential guide for leaders. It includes 40 Trust Tools built on his proven 8-Pillar Framework—equipping you to solve your biggest challenges with trust.
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Very good
- By Darren Johnson on 12-18-24
By: David Horsager
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No B.S. Guide to Successful Marketing Automation
- The Ultimate No Holds Barred Guide to Using Technology, Automation, and Artificial Intelligence in Marketing
- By: Dan S. Kennedy, Parthiv Shah - with
- Narrated by: Tim Fannon
- Length: 4 hrs and 50 mins
- Unabridged
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Overall
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Performance
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Story
Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.
By: Dan S. Kennedy, and others
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The Year in Tech, 2025
- The Insights You Need from Harvard Business Review
- By: Harvard Business Review
- Narrated by: Steve Menasche, Shannon Condon
- Length: 3 hrs and 44 mins
- Unabridged
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Overall
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Performance
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Story
Generative AI, biometrics, spatial computing, electric vehicles—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2025 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.
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FAIK
- A Practical Guide to Living in a World of Deepfakes, Disinformation, and AI-Generated Deceptions
- By: Perry Carpenter
- Narrated by: Keith Brown
- Length: 8 hrs and 47 mins
- Unabridged
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Overall
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Performance
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Story
In an era where artificial intelligence can create content indistinguishable from reality, how do we separate truth from fiction? In FAIK: A Practical Guide to Living in a World of Deepfakes, Disinformation, and AI-Generated Deceptions, cybersecurity and deception expert Perry Carpenter unveils the hidden dangers of generative artificial intelligence, showing you how to use these technologies safely while protecting yourself and others from cyber scams and threats.
By: Perry Carpenter
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AI-Powered Social Media Marketing 2025
- Cutting-Edge Strategies to Boost Engagement and Make Money Online with Facebook, YouTube, Instagram, X, TikTok, SEO, and More
- By: Jason P Anderson
- Narrated by: Tom Brooks
- Length: 6 hrs and 10 mins
- Unabridged
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Overall
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Performance
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Story
Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.
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AI Writes about Itself
- By OOS on 01-20-25
By: Jason P Anderson
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Human + Machine (Updated and Expanded)
- Reimagining Work in the Age of AI
- By: Paul R. Daugherty, H. James Wilson
- Narrated by: Jamie Renell
- Length: 7 hrs and 46 mins
- Unabridged
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Overall
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Performance
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Story
In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.
By: Paul R. Daugherty, and others
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The AI-Savvy Leader
- Nine Ways to Take Back Control and Make AI Work
- By: David De Cremer
- Narrated by: David Marantz
- Length: 6 hrs and 24 mins
- Unabridged
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Overall
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Performance
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Story
AI is coming fast and will affect every part of a business, including the role of the leader. And up until now, leaders have largely ceded their role in the transformation-pushing determination of strategy out to tech teams and leaving investment decisions with groups that don't have a full view of the organization. Just when responsible leadership is more imperative than ever, leaders are not stepping up to understand and execute in the new world of human-machine collaboration. A generation of AI transformation failures awaits if leaders don't connect their use of AI to their strategies.
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Irritating Narrator
- By Tony P on 10-24-24
By: David De Cremer
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Cybersecurity
- The Insights You Need from Harvard Business Review
- By: Harvard Business Review, Alex Blau, Andrew Burt, and others
- Narrated by: Jonathan Todd Ross
- Length: 2 hrs and 56 mins
- Unabridged
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Overall
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Performance
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Story
No data is completely safe. Cyberattacks on companies and individuals are on the rise and growing not only in number but also in ferocity. And while you may think your company has taken all the precautionary steps to prevent an attack, no individual, company, or country is safe. Cybersecurity can no longer be left exclusively to IT specialists. Improving and increasing data security practices and identifying suspicious activity is everyone's responsibility, from the boardroom to the break room.
By: Harvard Business Review, and others
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Tech Agnostic
- How Technology Became the World’s Most Powerful Religion, and Why It Desperately Needs a Reformation
- By: Greg M. Epstein
- Narrated by: Alex Boyles
- Length: 12 hrs and 48 mins
- Unabridged
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Overall
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Performance
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Story
Today’s technology has overtaken religion as the chief influence on twenty-first century life and community. In Tech Agnostic, Harvard and MIT’s influential humanist chaplain Greg Epstein explores what it means to be a critical thinker with respect to this new faith. Encouraging listeners to reassert their common humanity beyond the seductive sheen of “tech,” this book argues for tech agnosticism—not worship—as a way of life.
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Woke nonsense
- By Fingersfive on 11-30-24
By: Greg M. Epstein
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Commercialize
- How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services
- By: Eisha Armstrong, Jason Boldt, Sean Gillispie
- Narrated by: Jessica Holtan
- Length: 5 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
More and more professional services firms are “productizing” their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services. Commercialize, a follow-on book to Productize, explores why commercializing new ideas is the most significant stall point when B2B services organizations productize. The book then outlines how the most successful firms commercialize packaged services and new products and get to revenue impact fast and efficiently.
By: Eisha Armstrong, and others
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HBR's 10 Must Reads on AI (With Bonus Article "How to Win with Machine Learning" by Ajay Agrawal, Joshua Gans, and Avi Goldfarb)
- HBR's 10 Must Reads Series
- By: Harvard Business Review
- Narrated by: Lauren Pedersen, Will Tulin
- Length: 4 hrs and 58 mins
- Unabridged
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Overall
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Performance
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Story
If you read (or listen to) nothing else on artificial intelligence and machine learning, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization.
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Out of date. Fluffy consultant talk.
- By Clint on 02-10-24
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Amazon FBA 2025
- The Ultimate Guide to AI-Driven Automation, Scalable Growth Strategies, and Maximizing Profit Margins to Make Money Online Fast
- By: Jason P. Anderson
- Narrated by: Tom Brooks
- Length: 6 hrs and 24 mins
- Unabridged
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Overall
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Performance
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Story
Discover how artificial intelligence and automation can streamline your operations, enhance your product listings, and drive sales like never before. With insights on using AI-driven tools for keyword optimization and PPC campaigns, you’ll learn to attract your ideal customers and maximize your return on investment.
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Took My FBA Journey Further
- By Ruffner Perkins on 01-04-25
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ChatGPT Anthology: 5 Books in 1
- ChatGPT AI Basics, Making Money Online and 51 ideas, Mastering Prompt Engineering, Improving Productivity and Creativity. From Beginner to Advanced Passive Income
- By: Ryan Lee
- Narrated by: Joseph Harris
- Length: 12 hrs and 37 mins
- Unabridged
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Overall
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Performance
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Story
Explore the world of artificial intelligence with the "ChatGPT Anthology", your comprehensive audio guide to mastering AI from basics to advanced applications. This audiobook series brings complex AI concepts into an accessible and actionable format.
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Comprehensive guide for any level of understanding
- By Anonymous User on 10-30-24
By: Ryan Lee