A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

In one of his bluntest and most practical works ever, popular voice of esoteric ideas Mitch Horowitz explores the most powerful steps you can take to bring yourself into alignment with the natural forces of life to produce greater effectiveness, self-expression, creativity, earning ability, and personal happiness.

Daydream Believer is Mitch’s ultra-statement: this landmark of practical spirituality repairs the gaps in mind-power philosophy and provides a usable, persuasive, and intellectually rigorous vision of why thoughts are causative. In Daydream Believer, Mitch upends outmoded spiritual concepts and tells the hard-won truth: you experience psychical lives among infinite realms; your mind is an extraphysical and reality-selecting force; and your metaphysical powers are more freely available than you may realize.

Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.

In this pathbreaking work, now with a new introduction, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.

The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.

In Mastery, Robert Greene's fifth book, he mines the biographies of great historical figures for clues about gaining control over our own lives and destinies. Picking up where The 48 Laws of Power left off, Greene culls years of research and original interviews to blend historical anecdote and psychological insight, distilling the universal ingredients of the world's masters.

Here is an unapologetic look into the factors that have caused so many Blacks to think and act in the negative way they do towards themselves and others. This timely body of work is from a man well versed in the American educational system, as well as educational systems throughout the world.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

Read by then author, this is an audio compilation of Steal Like an Artist, Show Your Work and Keep Going, the bestselling and transformative series on how to unlock your creativity, find community and an audience in the digital age, and stay focused, creative and true to yourself—for life. Includes full text from Steal Like an Artist, on the ten things nobody ever told you about being creative; Show Your Work, on how to take that critical next step on a creative journey; and Keep Going, for anyone trying to sustain a productive life.

Locked in a vault since 1941, here is Napoleon Hill's definitive lesson on how to organize your thinking to attain success! In How to Own Your Own Mind, you receive a one-of-a-kind master class in how to think for success from motivational pioneer and author of Think and Grow Rich, Napoleon Hill. In three compelling chapters, Hill demonstrates how to organize, prioritize, and act on information so it translates into opportunity.

This is a study of how intellectuals as a class affect modern societies by shaping the climate of opinion in which official policies develop, on issues ranging from economics to law to war and peace. You will hear a withering and clear-eyed critique about (but not for) intellectuals that explores their impact on public opinion, policy, and society at large.

The foundations of capitalism are being battered by a flood of altruism, which is the cause of the modern world's collapse. This was the view of Ayn Rand, a view so radically opposed to prevailing attitudes that it constituted a major philosophic revolution. In this series of essays, she presented her stand on the persecution of big business, the causes of war, the default of conservatism, and the evils of altruism.

In this eloquent and persuasive book, Neil Postman examines the deep and broad effects of television culture on the manner in which we conduct our public affairs, and how "entertainment values" have corrupted the very way we think. As politics, news, religion, education, and commerce are given less and less expression in the form of the printed word, they are rapidly being reshaped to suit the requirements of television.

An unimpeachable classic work in political philosophy, intellectual and cultural history, and economics, The Road to Serfdom has inspired and infuriated politicians, scholars, and the public for half a century. Originally published in 1944 - when Eleanor Roosevelt supported the efforts of Stalin, and Albert Einstein subscribed lock, stock, and barrel to the socialist program - The Road to Serfdom was seen as heretical for its passionate warning against the dangers of state control over the means of production.

From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.

First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.

This book throws light on many features of the American character. Its concern is not merely to portray the scorners of intellect in American life, but to say something about what the intellectual is, and can be, as a force in a democratic society.

This timely reissue of Richard Hofstadter's classic work on the fringe groups that influence American electoral politics offers an invaluable perspective on contemporary domestic affairs. In The Paranoid Style in American Politics, acclaimed historian Richard Hofstadter examines the competing forces in American political discourse and how fringe groups can influence - and derail - the larger agendas of a political party.

This true lost manuscript from the "grandfather of self-help", Napoleon Hill, provides timeless wisdom on how to attain a more successful and wealthy life using simple principles. Napoleon Hill first wrote The Path to Personal Power in 1941, intending it as a handbook for people lifting themselves out of the Great Depression. But upon the bombing of Pearl Harbor and America's entrance into World War II, these lessons were put aside and largely forgotten - until today.

Who needs philosophy? Ayn Rand's answer: Everyone. This collection of essays was the last work planned by Ayn Rand before her death in 1982. In it, she summarizes her view of philosophy and deals with a broad spectrum of topics. According to Ayn Rand, the choice we make is not whether to have a philosophy, but which one to have: a rational, conscious, and therefore practical one, or a contradictory, unidentified, and ultimately lethal one.

In the years between her first public lecture in 1961 and her last in 1981, Ayn Rand spoke and wrote about topics as different as education, medicine, Vietnam, and the death of Marilyn Monroe. In The Voice of Reason, these pieces are gathered together in book form for the first time. Written in the last decades of Rand's life, they reflect a life lived on principle, a probing mind, and a passionate intensity. With them are five essays by Leonard Peikoff, Rand's longtime associate and literary executor.

Hardly a club in the conventional sense, the organization referred to in the title of this superb literary hybrid (part history, part biography, part philosophy) consisted of four members and probably existed for less than nine months.

"The Mis-Education of the Negro" is a book originally published in 1933 by Dr. Carter G. Woodson. The thesis of Dr. Woodson's book is that blacks of his day were being culturally indoctrinated, rather than taught, in American schools. This conditioning, he claims, causes blacks to become dependent and to seek out inferior places in the greater society of which they are a part. He challenges his readers to become autodidacts and to "do for themselves", regardless of what they were taught.

Jacques Ellul’s The Technological Society has become a classic in its field, laying the groundwork for all other studies of technology and society that have followed. Ellul offers a penetrating analysis of our technological civilization, showing how technology - which began innocuously enough as a servant of humankind - threatens to overthrow humanity itself in its ongoing creation of an environment that meets its own ends. No conversation about the dangers of technology and its unavoidable effects on society can begin without a careful listening of this book.

On Liberty is a book by John Stuart Mill, one of the most celebrated philosophers on the subject of leadership and governing ideals. The book focuses on Mill's philosophy on utilitarianism which is one of his defining principles. The principles of the book are focused on developing a relationship between the ruling authority and liberty.

This new edition of How to Raise Your Own Salary is filled with foolproof techniques for acquiring the knowledge and skills for increasing your share of life's riches. The detailed dialog between Andrew Carnegie and Napoleon Hill will mesmerize you with its message.

Master historian Barbara W. Tuchman looks at history in a unique way and draws lessons from what she sees. This accessible introduction to the subject of history offers striking insights into America's past and present, trenchant observations on the international scene, and thoughtful pieces on the historian's role. Here is a splendid body of work, the story of a lifetime spent "practicing history".

Combining historical analysis with contemporary observation, Susan Jacoby dissects a new American cultural phenomenon - one that is at odds with our heritage of Enlightenment reason and with modern, secular knowledge and science. With mordant wit, Jacoby surveys an antirationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought".

The Austrian School is in the news as never before. It is discussed on business pages, in academic journals, and in speeches by public figures. At long last, there is a brilliant and engaging guide to the history, ideas, and institutions of the Austrian School of economics. It is written by two Austrian intellectuals who have gone to the sources themselves to provide a completely new look at the tradition and what it means for the future.

Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

The classic book that shaped the field of public relations and modern media. In his seminal work, Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion. First published in 1928, this original edition remains a critical text for understanding the foundations and ethical implications of propaganda.

Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.

From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.

Jacques Ellul’s The Technological Society has become a classic in its field, laying the groundwork for all other studies of technology and society that have followed. Ellul offers a penetrating analysis of our technological civilization, showing how technology - which began innocuously enough as a servant of humankind - threatens to overthrow humanity itself in its ongoing creation of an environment that meets its own ends. No conversation about the dangers of technology and its unavoidable effects on society can begin without a careful listening of this book.

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Renowned interviewer David Barsamian showcases his unique access to Chomsky's thinking on a number of topics of contemporary and historical import. Chomsky offers insights into the institutions that shape the public mind in the service of power and profit. In an interview conducted after the important November 1999 "Battle in Seattle", Chomsky discusses prospects for building a movement to challenge corporate domination of the media, the environment, and even our private lives.

In this pathbreaking work, now with a new introduction, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order.

Through a series of cult commandments, Jody reveals how you can change how people feel about you and your brand, and why some brands effortlessly attract a devoted following while others struggle on the sidelines.