Crystallizing Public Opinion Audiobook By Edward Bernays, Mitch Horowitz - introduction cover art

Crystallizing Public Opinion

Complete and Original Edition

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Crystallizing Public Opinion

By: Edward Bernays, Mitch Horowitz - introduction
Narrated by: Mitch Horowitz
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $10.49

Buy for $10.49

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

The Bare-Knuckled Truths of Edward Bernays

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.

This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.

This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.

By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to “regiment the mind.” His work explains the popularity of today’s TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.

We know that beliefs can gain sudden popularity based on the public’s proclivity for seven factors: “flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness.”

Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays’ clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda. "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.

Public Domain (P)2023 Maple Spring Publishing
Marketing & Sales
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Crystallizing Public Opinion

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

How Opinions are Shaped

It’s interesting to hear about the ways we are being manipulated by big corporations and the media and their impact on public opinion. Bernays invented most of the public relations and marketing techniques still used today. Truly a classic!

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

1 person found this helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Great book I loved this one more than the second

But also the second is important since it gives you the marketing pattern of the treasure map indirectly.

This book utilize the law of assumption, and really takes you into the author mind this why I super like it.

It is fundamental but super important to understand all the illuminati stuff.

You can clearly see that his method supports my theory of categories in the mind and how it works.

The introduction by MITCH is super GOOODDDD, so this audiobook is valuable extremely. Worth the credit I paid.

He clearly gives the formula how to change peoples opinion and minds, the correct way...

He shows you how you reversed the marketing process from shoving the product into the customer throat, to him wants to drink your product by creating the demand for it.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!