Crystallizing Public Opinion
Complete and Original Edition
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Narrated by:
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Mitch Horowitz
About this listen
The Bare-Knuckled Truths of Edward Bernays
You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.
This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.
This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.
By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to “regiment the mind.” His work explains the popularity of today’s TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.
We know that beliefs can gain sudden popularity based on the public’s proclivity for seven factors: “flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness.”
Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays’ clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda. "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.
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- By L. Nicholson on 11-20-15
By: Ayn Rand, and others
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The Metaphysical Club
- By: Louis Menand
- Narrated by: Henry Leyva
- Length: 6 hrs and 53 mins
- Abridged
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Hardly a club in the conventional sense, the organization referred to in the title of this superb literary hybrid (part history, part biography, part philosophy) consisted of four members and probably existed for less than nine months.
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The Great American Experiment
- By Victoria on 12-08-03
By: Louis Menand
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The Mis-Education of the Negro
- By: Carter Goodwin Woodson
- Narrated by: Carter Goodwin Woodson
- Length: 4 hrs and 31 mins
- Unabridged
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"The Mis-Education of the Negro" is a book originally published in 1933 by Dr. Carter G. Woodson. The thesis of Dr. Woodson's book is that blacks of his day were being culturally indoctrinated, rather than taught, in American schools. This conditioning, he claims, causes blacks to become dependent and to seek out inferior places in the greater society of which they are a part. He challenges his readers to become autodidacts and to "do for themselves", regardless of what they were taught.
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Good Book- Horribly Narrated
- By FreeSpirit_37 on 02-13-18
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The Technological Society
- By: Jacques Ellul
- Narrated by: Arthur Morey
- Length: 21 hrs and 20 mins
- Unabridged
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Jacques Ellul’s The Technological Society has become a classic in its field, laying the groundwork for all other studies of technology and society that have followed. Ellul offers a penetrating analysis of our technological civilization, showing how technology - which began innocuously enough as a servant of humankind - threatens to overthrow humanity itself in its ongoing creation of an environment that meets its own ends. No conversation about the dangers of technology and its unavoidable effects on society can begin without a careful listening of this book.
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A singular work.
- By Daniel S Hoffman on 06-20-21
By: Jacques Ellul
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Hitler's American Model
- The United States and the Making of Nazi Race Law
- By: James Q. Whitman
- Narrated by: James Anderson Foster
- Length: 5 hrs and 36 mins
- Unabridged
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Nazism triumphed in Germany during the high era of Jim Crow laws in the United States. Did the American regime of racial oppression in any way inspire the Nazis? The unsettling answer is yes. James Whitman presents a detailed investigation of the American impact on the notorious Nuremberg Laws, the centerpiece anti-Jewish legislation of the Nazi regime.
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Did not we suspect this?
- By dessa on 11-04-18
By: James Q. Whitman
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On Liberty
- By: John Stuart Mill
- Narrated by: Alastair Cameron
- Length: 5 hrs and 2 mins
- Unabridged
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On Liberty is a book by John Stuart Mill, one of the most celebrated philosophers on the subject of leadership and governing ideals. The book focuses on Mill's philosophy on utilitarianism which is one of his defining principles. The principles of the book are focused on developing a relationship between the ruling authority and liberty.
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Must read
- By Trevor M. on 08-04-21
By: John Stuart Mill
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How to Raise Your Own Salary
- By: Napoleon Hill
- Narrated by: Tom Parks, Dan John Miller, Christopher Lane
- Length: 10 hrs and 49 mins
- Unabridged
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This new edition of How to Raise Your Own Salary is filled with foolproof techniques for acquiring the knowledge and skills for increasing your share of life's riches. The detailed dialog between Andrew Carnegie and Napoleon Hill will mesmerize you with its message.
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Play at 2x or FASTER!!!!!😎
- By Super Learner on 11-14-17
By: Napoleon Hill
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Practicing History
- Selected Essays
- By: Barbara W. Tuchman
- Narrated by: Wanda McCaddon
- Length: 12 hrs and 51 mins
- Unabridged
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Master historian Barbara W. Tuchman looks at history in a unique way and draws lessons from what she sees. This accessible introduction to the subject of history offers striking insights into America's past and present, trenchant observations on the international scene, and thoughtful pieces on the historian's role. Here is a splendid body of work, the story of a lifetime spent "practicing history".
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Barbara Tuchman fan faced with reality
- By J. Whittle on 09-27-18
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The Age of American Unreason
- By: Susan Jacoby
- Narrated by: Cassandra Campbell
- Length: 14 hrs and 56 mins
- Unabridged
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Combining historical analysis with contemporary observation, Susan Jacoby dissects a new American cultural phenomenon - one that is at odds with our heritage of Enlightenment reason and with modern, secular knowledge and science. With mordant wit, Jacoby surveys an antirationalist landscape extending from pop culture to a pseudo-intellectual universe of "junk thought".
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Interesting, but explanation by redescription
- By T. Andrew Poehlman on 07-15-08
By: Susan Jacoby
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The Austrian School of Economics
- A History of Its Ideas, Ambassadors, & Institutions
- By: Eugen Maria Schulak, Herbert Unterköfler
- Narrated by: Paul Strikwerda
- Length: 6 hrs and 35 mins
- Unabridged
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The Austrian School is in the news as never before. It is discussed on business pages, in academic journals, and in speeches by public figures. At long last, there is a brilliant and engaging guide to the history, ideas, and institutions of the Austrian School of economics. It is written by two Austrian intellectuals who have gone to the sources themselves to provide a completely new look at the tradition and what it means for the future.
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Good book about Austrian Economics and it's histor
- By Kyle and Dawn Christerson on 04-30-19
By: Eugen Maria Schulak, and others
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The Crowd: A Study of the Popular Mind
- By: Gustave Le Bon
- Narrated by: Joseph Gomez
- Length: 6 hrs and 2 mins
- Unabridged
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The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.
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A must read in terms of group psychology....
- By Alednam A Uonopk on 08-19-20
By: Gustave Le Bon
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The classic book that shaped the field of public relations and modern media. In his seminal work, Edward Bernays, the pioneering mind behind modern public relations, unravels the intricate mechanisms of mass persuasion and the subtle art of influencing public opinion. First published in 1928, this original edition remains a critical text for understanding the foundations and ethical implications of propaganda.
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we are being bombarded
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Walter Lippmann's Public Opinion (1922) argues humans can't fully grasp complex issues. We rely on simplified ideas (stereotypes) and media portrayals ("pseudo-environments") to form opinions.
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From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.
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Excellent analysis on the dichotomies of propagandize media
- By Anonymous User on 04-03-21
By: Jacques Ellul
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The Crowd: A Study of the Popular Mind is a seminal work on crowd psychology by Gustave Le Bon (1841-1931), a French social psychologist. He observes that a crowd forms when an influential idea unites a number of individuals and prompts them to act towards a common goal. In a crowd, the conscious personality of the individual is submerged and dominated by the collective mind. Furthermore, every sentiment becomes contagious to a degree that individuals readily sacrifice their personal interest to the collective.
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A must read in terms of group psychology....
- By Alednam A Uonopk on 08-19-20
By: Gustave Le Bon
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SKIP THE INTRODUCTION
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By: Edward Bernays
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A must read in terms of group psychology....
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The Rape of the Mind
- The Psychology of Thought Control, Menticide, and Brainwashing
- By: Dr. Joost A.M. Meerloo
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Manufacturing Consent
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Eye opening
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What listeners say about Crystallizing Public Opinion
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- Eric
- 01-09-24
How Opinions are Shaped
It’s interesting to hear about the ways we are being manipulated by big corporations and the media and their impact on public opinion. Bernays invented most of the public relations and marketing techniques still used today. Truly a classic!
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- HonestBuyer
- 09-26-24
Great book I loved this one more than the second
But also the second is important since it gives you the marketing pattern of the treasure map indirectly.
This book utilize the law of assumption, and really takes you into the author mind this why I super like it.
It is fundamental but super important to understand all the illuminati stuff.
You can clearly see that his method supports my theory of categories in the mind and how it works.
The introduction by MITCH is super GOOODDDD, so this audiobook is valuable extremely. Worth the credit I paid.
He clearly gives the formula how to change peoples opinion and minds, the correct way...
He shows you how you reversed the marketing process from shoving the product into the customer throat, to him wants to drink your product by creating the demand for it.
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