
Crystallizing Public Opinion
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Narrated by:
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Jonathan Queen
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By:
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Edward Bernays
About this listen
Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior. The book discusses the role of propaganda in democratic societies, the ethical implications of persuasion, and the power of the media in shaping societal norms. Crystallizing Public Opinion remains a critical text for understanding the mechanics of modern mass communication and the strategic influence of public relations in politics, business, and culture.
©2025 Timeless (P)2025 TimelessListeners also enjoyed...
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Story
Crystallizing Public Opinion by Edward Bernays, published in 1923, is one of the earliest books to set out the practice and principles of public relations. The author sees the public relations practitioner as someone who creates a useful symbolic linkage among the masses. Quoting theorists like Walter Lippmann and Wilfred Trotter, Bernays provides numerous examples from his own career. He states that individuals rarely keep logical order among the judgments and opinions in their mind, and that they ought to be approached by a means beyond the rational.
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Informative
- By Christopher Dunlock on 12-01-23
By: Edward Bernays
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Propaganda
- The Formation of Men’s Attitudes
- By: Jacques Ellul
- Narrated by: Arthur Morey
- Length: 15 hrs and 35 mins
- Unabridged
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From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.
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Excellent analysis on the dichotomies of propagandize media
- By Anonymous User on 04-03-21
By: Jacques Ellul
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The Ellipsis Manual
- Analysis and Engineering of Human Behavior
- By: Chase Hughes
- Narrated by: Jonam Ross
- Length: 12 hrs and 1 min
- Unabridged
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The Ellipsis Manual is the kind of book that used to be locked away deep in a vault underground, far away from the prying eyes of those who could misuse its power.
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Don’t get AUDIO Book
- By Will on 09-18-24
By: Chase Hughes