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Responsive Fundraising
- The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving
- Narrated by: Scott Richards
- Length: 6 hrs and 23 mins
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Publisher's summary
Responsive Fundraising: The Donor-Centric Framework Helping Today’s Leading Nonprofits Grow Giving provides a three-step solution for nonprofit fundraisers looking to overcome the growing generosity crisis.
Since the 1950s, nonprofits have relied on impersonal outreach to inspire generosity from their donors. They leveraged direct mail, mass marketing, and event fundraising to drive donations. In the early 2000s, with the introduction of social media, smartphones, and a hyper-connected world, everything changed. The new normal for everyone became transparency, personalization, and a feeling of ever-present engagement.
In addition, donors also had new levels of access to information to the causes they cared about. They could read curated news about issues they cared about, research program results, and even collect information about nonprofit employees.
Unfortunately, as expectations evolved, nonprofit fundraisers failed to keep up. The number of donors-to-nonprofits is falling year after year. Institutional trust is at an all time low. And burnout from fundraisers continues to climb. If nonprofits don’t make a fundamental shift right now, they risk their own future, plus the future of their beneficiaries.
Responsive Fundraising outlines the simple solution for nonprofit fundraisers everywhere. Using real-world examples from leading nonprofits, Responsive Fundraising explains how to take the personalized, donor-centric, connection-building practices most fundraisers reserve for major donors and scale them to work for all donors using The Responsive Framework.
The Responsive Framework is an ever-evolving cycle where fundraisers listen, connect, and suggest giving options to each individual donor based on what they care about most.
Throughout Responsive Fundraising, listeners will learn what the data tells us about the modern donor and their generosity habits. They will receive step-by-step responsive fundraising plays they can implement right away to improve their current fundraising tactics. Plus, they’ll get a look into how responsive nonprofits are shifting their internal teams to create a more collaborative, successful organization.
The time for change is now. Donors deserve it. Nonprofits want it. And beneficiaries need it. Responsive Fundraising: The Donor-Centric Framework Helping Today’s Leading Nonprofits Grow Giving will give your nonprofit the best path forward.
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
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Hug Your Haters
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Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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Such a waste of time
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
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Company of One
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
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What listeners say about Responsive Fundraising
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Performance
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- Providence Network
- 08-14-24
10 Principles of a Responsive Nonprofit
Really helpful book if you use Virtuous CRM. I actually turned Gabe's chapter on "10 Principles of a Responsive Nonprofit" into a poster on my development office wall.
1. Relationships Matter
2. Test and Learn
3. Earn Trust
4. Social Generosity
5. Break Down Silos
6. Adapt Continuously
7. Say "thanks" 3x
8. The Why
9. Generosity is a gift
10. Amount does not equal passion
There's a new book out that I'm looking forward to reading as well.
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- Ryan
- 05-17-20
A must read for the modern fundraiser
This lays the foundation for the way nonprofits should fundraise. It highlights the ways nonprofits should communicate with and more importantly listen to donors and connected individual that could become donors. In a series of stories Gabe lays out the ways that modern nonprofits are losing ground to for profits that offer social good benefits to consumers, primarily because of the hyper focus through which for profit companies pay attention to and communicate with their clients online. Gabe lays the plan out for determining the personas of your constituents and how to think about communicating with them. The time of most constituents and donors getting a virtually identical letter at the same time is gone, nonprofits that adapt to the responsive process will thrive, others will struggle to continue receiving similar levels of contributed revenue.
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4 people found this helpful
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- Nikki
- 07-18-24
Awful narration
Cannot get through a chapter of this voice. It’s so mind numbing. Such a waste of a credit.
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- Amazon Customer
- 03-20-23
Content is worthwhile, but Audio is robotic
The content is worth your $15 & 6 hours for sure. But maybe it's better to buy this as a hard copy. I can't quite grasp why they thought this reader was a good fit. It was sooo robotic in nature that it was difficult to pay attention for extended periods to the content without zoning out.
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