Rethinking Black Friday
A Different Approach to Discounting, Couponing, and Short-Term Marketing Promotions
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Narrated by:
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Jason DeFillippo
About this listen
In the late 2000s, the United States ran one of the largest discounting (via couponing) experiments in entrepreneurial history.
A small start-up based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. Instead of encouraging them to run ads on Facebook, or helping these small “e” entrepreneurs launch creative discounting campaigns, this start-up turned the age-old marketing tactic of couponing digital.
These digital coupons were called Groupons.
Ten years later, Groupon has become a thing of the past, with a market cap of less than $1 billion.
What happened?
In this audiobook, you will learn:
- Why Groupon went from being one of the most valuable start-ups in the world to being seen as an outdated, irrelevant marketing channel.
- What Patagonia, Apple, and Tesla can teach entrepreneurs and small business owners about flash discounts.
- How discounts force businesses into a “race to the bottom” in a way that actually hurts their year-long economics.
- How to make your Black Friday marketing efforts about radical gratitude and giving.
- Four simple tips to promote different offers to customers and stand out among the sea of copycats.
- Smart ways to run a discount for potential superconsumers to introduce your product or service.
This audiobook is short and sweet, yet filled with incredibly valuable insights on how to create brand affinity that further establishes your business as the category leader.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others