
The Automatic Customer
Creating a Subscription Business in Any Industry
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Narrated by:
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Don Hagen
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By:
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John Warrillow
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).
According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.
Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
©2015 John Warrillo (P)2015 Gildan Media LLCListeners also enjoyed...




















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Needed to hear this
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Great business models to consider.
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Great listen
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Thank you,
K. Baker
Very informative!
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all business people should read this
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Excellent overview by an author who has done it
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great read
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Just What I Needed
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I’ve been struggling to put a subscription model together for our contracting company akin to what many HVAC companies offer and this book helped me knock it out of the park. We went from attaching at 20% or less to now nearly 100% of our clients want a minimum of $20/mo plan. We used to give discounts away to close a sale, now we’re giving discounts in subscriptions with other offerings. Referrals have skyrocketed as well.
Must read for any business owner.
You need this book
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Recommended.
An inspiring and informative read
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