The Automatic Customer Audiobook By John Warrillow cover art

The Automatic Customer

Creating a Subscription Business in Any Industry

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The Automatic Customer

By: John Warrillow
Narrated by: Don Hagen
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

©2015 John Warrillo (P)2015 Gildan Media LLC Business Development & Entrepreneurship Consumer Behavior & Market Research Customer Service Entrepreneurship Forecasting & Strategic Planning Management & Leadership Marketing Marketing & Sales Sales & Selling Small Business Business

Critic reviews

"The Holy Grail in business today is the eternally loyal customer. The Automatic Customer is your blueprint for building a business that generates profit over and over again." (John Jantsch, author of Duct Tape Marketing and Duct Tape Selling)
Insightful Examples • Valuable Insights • Good Narration • Practical Ideas • Actionable Strategies • Easy Listening
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As an entrepreneur who has a subscription element to the business, having it presented in such a manner made so much sense and has allowed us to change our trajectory going forward. Just picked up Built to Sell to listen to next.

Needed to hear this

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The chapter on the 9 subscription business models got the wheels turning. I believe it will help anyone see new options in their existing business.

Great business models to consider.

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If you have any business experience, you will find many of your conclusions confirmed. Enjoy

Great listen

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I will be able to incorporate many of the strategies in my small business.
Thank you,
K. Baker

Very informative!

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this is a book I am going to keep as a reference and read again. it includes a lot of valuable insight on how to make your normal business into a subscription and then make that subscription more profitable.

all business people should read this

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This author has built several successful subscription businesses. The content was valuable and applicable to improving my subscription business. Thanks John.

Excellent overview by an author who has done it

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can work in any business you have to focus on implications of your own business

great read

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This book was just what i needed as i started my new business in this world

Just What I Needed

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I happened to stumble upon this book, not knowing in the least what to expect from it. My eyes have been opened. I’d love to see an updated version looking at how it’s changed even in the past 5 years but it’s gosh darn amazing.

I’ve been struggling to put a subscription model together for our contracting company akin to what many HVAC companies offer and this book helped me knock it out of the park. We went from attaching at 20% or less to now nearly 100% of our clients want a minimum of $20/mo plan. We used to give discounts away to close a sale, now we’re giving discounts in subscriptions with other offerings. Referrals have skyrocketed as well.

Must read for any business owner.

You need this book

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Very useful if you're thinking of -- or already have a subscription business. I had to stop listening on multiple occasions to take notes!
Recommended.

An inspiring and informative read

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