Scientific Advertising
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Narrated by:
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Peter Coates
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By:
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Claude Hopkins
About this listen
Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising.
The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making.
With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers. He advocates for simplicity and directness in advertising, encouraging advertisers to focus on conveying a clear message that resonates with their target audience.
Whether you're a seasoned marketer looking to refine your approach or a newcomer seeking guidance in the world of advertising, "Scientific Advertising" offers invaluable insights and practical advice. Hopkins's timeless wisdom, combined with engaging visual representations, makes this edition a must-read for anyone involved in the creation and execution of advertising campaigns.
PLEASE NOTE: when you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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Story
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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Profoundly Insightful
- By James on 10-29-20
By: W. Chan Kim, and others
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The Copywriter's Handbook
- A Step-By-Step Guide to Writing Copy That Sells, 4th Edition
- By: Robert W. Bly
- Narrated by: Barry Abrams
- Length: 14 hrs and 3 mins
- Unabridged
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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Worst voice ever heard
- By Olga martinelli on 05-09-21
By: Robert W. Bly
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Principles for Dealing with the Changing World Order
- Why Nations Succeed or Fail
- By: Ray Dalio
- Narrated by: Jeremy Bobb, Ray Dalio
- Length: 16 hrs and 48 mins
- Unabridged
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From legendary investor Ray Dalio, author of the number-one New York Times best seller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes - and to offer practical advice on how to navigate them well.
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Ray Dalio, Chinas New Minister of Propoganda
- By Dudley on 01-04-22
By: Ray Dalio
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Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- By Michael on 10-31-20
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The Lords of Easy Money
- How the Federal Reserve Broke the American Economy
- By: Christopher Leonard
- Narrated by: Jacques Roy
- Length: 10 hrs and 19 mins
- Unabridged
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If you asked most people what forces led to today’s unprecedented income inequality and financial crashes, no one would say the Federal Reserve. For most of its history, the Fed has enjoyed the fawning adoration of the press. When the economy grew, it was credited to the Fed. When the economy imploded in 2008, the Fed got credit for rescuing us.
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Pointless book
- By Darrin on 02-23-22
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
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This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
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Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi