
Scientific Advertising
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Narrated by:
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Ty Carthage
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By:
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Claude Hopkins
About this listen
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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Story
"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.
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Principles of Scientific Management
- By: Frederick Winslow Taylor
- Narrated by: Trevor Bond
- Length: 3 hrs and 22 mins
- Unabridged
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The Principles of Scientific Management (1911) is a monograph published by Frederick Winslow Taylor (1856-1915), a manufacturing manager, mechanical engineer, and management consultant. This work laid out Taylor's views on the principles of scientific management, or industrial-era organization and decision theory. The term scientific management refers to coordinating the enterprise for everyone's benefit including increased wages for laborers, often referred to as Taylor's Principles, or Taylorism.
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So this is what the old guys talk about.
- By Raymond Bing on 02-14-24
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The 5 Levels of Leadership
- Proven Steps to Maximize Your Potential
- By: John C. Maxwell
- Narrated by: John C. Maxwell
- Length: 7 hrs and 17 mins
- Unabridged
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True leadership isn't a matter of having a certain job or title. In fact, being chosen for a position is only the first of the five levels every effective leader achieves. To become more than "the boss" people follow only because they are required to, you have to master the ability to invest in people and inspire them. To grow further in your role, you must achieve results and build a team that produces. You need to help people to develop their skills to become leaders in their own right.
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Excellent Leadership Book
- By Dr. Blue on 08-21-21
By: John C. Maxwell
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High Output Management
- By: Andrew S. Grove
- Narrated by: Marc Cashman
- Length: 8 hrs and 2 mins
- Unabridged
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The essential skill of creating and maintaining new businesses - the art of the entrepreneur - can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company. Born of Grove’s experiences at one of America’s leading technology companies, this legendary management book is a Silicon Valley staple, equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and start-up founders.
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All nuts and bolts
- By Rancher on 05-22-21
By: Andrew S. Grove
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The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
By: Al Ries, and others
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- By: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Buy the print or kindle version. The narration is trash.
- By Julia Perrodin on 07-09-20
By: Ray Edwards
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Principles for Dealing with the Changing World Order
- Why Nations Succeed or Fail
- By: Ray Dalio
- Narrated by: Jeremy Bobb, Ray Dalio
- Length: 16 hrs and 48 mins
- Unabridged
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From legendary investor Ray Dalio, author of the number-one New York Times best seller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes - and to offer practical advice on how to navigate them well.
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Ray Dalio, Chinas New Minister of Propoganda
- By Dudley on 01-04-22
By: Ray Dalio
What listeners say about Scientific Advertising
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- Angel M.
- 07-26-17
Dated classic with a less than desirable orator
While the lessons written about in this classic advertising book are worth hearing, the methods and emphasis are simply too dated to be a mandatory read for any advertising professional.
Also the performance of the reader is not only drab but almost unprofessional. There are stumbles and miscues throughout.
Find the lessons within this book on google and don't waste your time nor money on this audible book.
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10 people found this helpful
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- John Galjaardt
- 05-30-19
Good info but needs to be updated. Found it would
Would be easier to understand in the 1960s. Some words are not used these days.
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- Anonymous User
- 01-13-25
Still Relevant, Lazy Recording
Remarkably relevant to modern life, despite being written over 100 years ago. However, the production was marred by numerous unedited mistakes.
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- Anonymous User
- 07-17-22
Your unfair advantage
Imagine how Moses felt when he was handed The Ten Commandments by God. That’s how you’re going to feel when you read the book.
If you’re just starting out this is going to save you money, time and heartache. If you’re already in business and doing well this is going to give you a second home, a luxury car you never dreamed of owning and pay for your retirement and your children’s college.
But… only if you follow these principles or hire an agency that does.
Ignore the reviews about the narrator. The narrator is great. Ignore the reviews saying this is just common knowledge or dated. It’s not. It’s uncommon knowledge to 99% of all business owners. Think it’s too short? It’s brevity is what makes it even more valuable.
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- Eric Keith
- 05-21-18
The Narrater is horrible
I think the content of the book may be pretty good, but trying to get through it listening to this narrator is torture
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11 people found this helpful
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- josh stark
- 02-17-16
Great audible on advertising
Gives key points what to do for the best adverting. Headline is most important. Nothing exotic or odd regular print just as good
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- Felipe Niño
- 04-26-24
buen libro, narración mediocre
numerosos errores en una narración que no es de más de 2 horas, repiten oraciones, hay trabas al hablar. Se siente como una versión en obra negra, no como un producto terminado y bien pulido.
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- Sean VanZant
- 10-15-24
Must Listen
This is a must listen for anyone that's a copywriter or a marketer. Or for someone in training to be either a copywriter or a marketer.
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- Leonard peart
- 10-02-18
pretty good book
just booked have a couple of interesting points and tell you a lot about old school advertisement and how now times has changed a lot and with technology thing does got more advanced but some of the some of the skillset Still Remains and we still use some of the stuff
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3 people found this helpful
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- Amazon Customer
- 11-20-19
Poor narration and editing
Poorly narrated and edited. Narrator takes random breaks and repeats himself. Flow of narration is off which in turn can be very distracting.
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2 people found this helpful