Scientific Advertising
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Narrated by:
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Ty Carthage
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By:
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Claude Hopkins
About this listen
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process. How to Get Rich is different from any other book on the subject because Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace entrepreneurship, and to share lessons he learned the hard way.
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A picture is worth his 1,000 words
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Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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Good book
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Lenghty book with a few solid tips on persuation
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Boorstin’s deep Conservative mindset reaches through every example in this book.
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Motivating
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AI generated voice(((((
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So this is what the old guys talk about.
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Old Text, Bad Direction
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What's blocking your from wealth?
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What listeners say about Scientific Advertising
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- John Galjaardt
- 05-30-19
Good info but needs to be updated. Found it would
Would be easier to understand in the 1960s. Some words are not used these days.
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- Angel M.
- 07-26-17
Dated classic with a less than desirable orator
While the lessons written about in this classic advertising book are worth hearing, the methods and emphasis are simply too dated to be a mandatory read for any advertising professional.
Also the performance of the reader is not only drab but almost unprofessional. There are stumbles and miscues throughout.
Find the lessons within this book on google and don't waste your time nor money on this audible book.
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10 people found this helpful
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- Anonymous User
- 07-17-22
Your unfair advantage
Imagine how Moses felt when he was handed The Ten Commandments by God. That’s how you’re going to feel when you read the book.
If you’re just starting out this is going to save you money, time and heartache. If you’re already in business and doing well this is going to give you a second home, a luxury car you never dreamed of owning and pay for your retirement and your children’s college.
But… only if you follow these principles or hire an agency that does.
Ignore the reviews about the narrator. The narrator is great. Ignore the reviews saying this is just common knowledge or dated. It’s not. It’s uncommon knowledge to 99% of all business owners. Think it’s too short? It’s brevity is what makes it even more valuable.
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- EHMnicke
- 07-29-19
It was Ok
Wasn't too impressed with the quality of the book. A lot of breaths and some unedited stumbling.
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2 people found this helpful
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- Wesley Thomas
- 09-21-17
Classic
Classic wisdom that you can still apply today. This book will have u dripping wet with sexuality
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- Dale
- 12-15-21
Great Book
The individual who recommended this book said that it was very much relevant to today's market. Wow, he was 100% right. If you did not know that it was written in 1923, you would think it was written last week. I listened to the book twice in 3 days.
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- Eric Keith
- 05-21-18
The Narrater is horrible
I think the content of the book may be pretty good, but trying to get through it listening to this narrator is torture
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11 people found this helpful
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- josh stark
- 02-17-16
Great audible on advertising
Gives key points what to do for the best adverting. Headline is most important. Nothing exotic or odd regular print just as good
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- Felipe Niño
- 04-26-24
buen libro, narración mediocre
numerosos errores en una narración que no es de más de 2 horas, repiten oraciones, hay trabas al hablar. Se siente como una versión en obra negra, no como un producto terminado y bien pulido.
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- Sean VanZant
- 10-15-24
Must Listen
This is a must listen for anyone that's a copywriter or a marketer. Or for someone in training to be either a copywriter or a marketer.
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