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Social Physics
- How Good Ideas Spread - The Lessons from a New Science
- Narrated by: Robert Petkoff
- Length: 6 hrs and 13 mins
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Publisher's summary
From one of the world’s leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence.
If the Big Data revolution has a presiding genius, it is MIT’s Alex “Sandy” Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics.
Humans have more in common with bees than we like to admit: We’re social creatures first and foremost. Our most important habits of action - and most basic notions of common sense - are wired into us through our coordination in social groups. Social physics is about idea flow, the way human social networks spread ideas and transform those ideas into behaviors.
Thanks to the millions of digital bread crumbs people leave behind via smartphones, GPS devices, and the Internet, the amount of new information we have about human activity is truly profound. Until now, sociologists have depended on limited data sets and surveys that tell us how people say they think and behave, rather than what they actually do. As a result, we’ve been stuck with the same stale social structures - classes, markets - and a focus on individual actors, data snapshots, and steady states. Pentland shows that, in fact, humans respond much more powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve only their own economic self-interest.
Pentland and his teams have found that they can study patterns of information exchange in a social network without any knowledge of the actual content of the information and predict with stunning accuracy how productive and effective that network is, whether it’s a business or an entire city. We can maximize a group’s collective intelligence to improve performance and use social incentives to create new organizations and guide them through disruptive change in a way that maximizes the good. At every level of interaction, from small groups to large cities, social networks can be tuned to increase exploration and engagement, thus vastly improving idea flow.
Social Physics will change the way we think about how we learn and how our social groups work - and can be made to work better, at every level of society. Pentland leads listeners to the edge of the most important revolution in the study of social behavior in a generation, an entirely new way to look at life itself.
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Critic reviews
"Social Physics is filled with rich findings about what makes people tick. Using millions of data points measured over a long period of time in real settings, which Pentland calls ‘living laboratories,’ the author has monitored human behavior on an unprecedented scale…Pentland’s research also offers lessons for policymakers and business people. He advances a new way to protect privacy by creating something of a property right for personal information...Social Physics is a fascinating look at a new field by one of its principal geeks." (The Economist)
"A fascinating view of the future of social networks that offers intriguing possibilities." (Kirkus Reviews)
"Understanding, predicting and influencing human behavior has been the goal of social scientists (and leaders anywhere) since the beginning of time. Pentland’s Social Physics is a major contribution to this field. By using communication tracking analysis and occasionally human sensors along with big data, he and his team are evolving a new discipline with a unique taxonomy and ontology that brings a higher level of quantification and rigor to a challenging and inherently complex field. Like Surowiecki’s The Wisdom of Crowds it will spawn further work and research in a rapidly expanding new body of knowledge." (John Abele, Co-Founder, Boston Scientific)
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Chemistry and Our Universe: How It All Works is your in-depth introduction to this vital field, taught through 60 engaging half-hour lectures that are suitable for any background or none at all. Covering a year’s worth of introductory general chemistry at the college level, plus intriguing topics that are rarely discussed in the classroom, this amazingly comprehensive course requires nothing more advanced than high-school math. Your guide is Professor Ron B. Davis, Jr., a research chemist and award-winning teacher at Georgetown University.
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Great Professor, Hard to Follow.
- By Jen on 05-14-19
By: Ron B. Davis, and others
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Reentry
- SpaceX, Elon Musk, and the Reusable Rockets That Launched a Second Space Age
- By: Eric Berger
- Narrated by: Rob Shapiro
- Length: 12 hrs and 59 mins
- Unabridged
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From launchpad explosions to a pernicious cricket infestation to the demanding management style of Musk himself, the rise of SpaceX was beset with challenges and far from inevitable. Find out how the startup beat the odds and flew high enough to outpace their rivals... and where they're going next.
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Appreciated the engineering details
- By Will on 10-19-24
By: Eric Berger
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Cosmic Queries
- StarTalk’s Guide to Who We Are, How We Got Here, and Where We’re Going
- By: James Trefil, Lindsey N. Walker - editor, Neil deGrasse Tyson
- Narrated by: Neil deGrasse Tyson, Lauren Fortgang
- Length: 6 hrs and 18 mins
- Unabridged
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In this illuminating audiobook, Tyson and coauthor James Trefil, a renowned physicist and science popularizer, take on the big questions that humanity has been posing for millennia - How did life begin? What is our place in the universe? Are we alone? - and provide answers based on the most current data, observations, and theories.
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Not worth it
- By Daniel Earl on 03-15-21
By: James Trefil, and others
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- By: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Great book, terrible audio wanted to ask a refund
- By Srikanth Ramanujam on 11-15-18
By: Marty Cagan
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Origins, Revised and Updated
- Fourteen Billion Years of Cosmic Evolution
- By: Donald Goldsmith, Neil deGrasse Tyson
- Narrated by: JD Jackson
- Length: 9 hrs and 45 mins
- Unabridged
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Our true origins are not only human, or even terrestrial, but in fact cosmic. Drawing on recent scientific breakthroughs and cross-pollination among geology, biology, astrophysics, and cosmology, Origins illuminates the soul-stirring leaps in our understanding of the cosmos. This newly revised and updated edition features such startling discoveries as the more than 5,000 newly detected exoplanets that shed light on the origins of and possibilities for life in the cosmos.
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There is nothing here
- By Hermanubis on 12-30-22
By: Donald Goldsmith, and others
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The Quantum Universe
- (And Why Anything That Can Happen, Does)
- By: Brian Cox, Jeff Forshaw
- Narrated by: Samuel West
- Length: 8 hrs and 28 mins
- Unabridged
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In The Quantum Universe, Brian Cox and Jeff Forshaw approach the world of quantum mechanics in the same way they did in Why Does E=mc2? and make fundamental scientific principles accessible - and fascinating - to everyone.The subatomic realm has a reputation for weirdness, spawning any number of profound misunderstandings, journeys into Eastern mysticism, and woolly pronouncements on the interconnectedness of all things. Cox and Forshaw's contention? There is no need for quantum mechanics to be viewed this way.
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Not suitable as an audio book
- By SPN on 03-29-22
By: Brian Cox, and others
What listeners say about Social Physics
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- David Colister
- 06-16-18
A Social Science Masterpiece!
This book provides advanced scientific evidence for nearly every book I've read on creating and sustaining organizational growth and health.
Over the last three decades I was charged with the responsibility for creating fast and sustainable organizational growth for startup nonprofits and commercial enterprises which, accumulatively, gathered connected tribes numbering in the millions of people and produced over $7 billion in revenue.
Unfortunately, I had to learn many of this book's principles the hard way. I only wish I had this book as a guide when I started my career. It will be at the top of my recommended reading for any executives in my employ or CEOs whom I coach.
Truly a masterpiece!
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- M
- 09-26-16
Great read
This was just a topic of interest to me. I wanted to understand why people fall into specific groups and one track thinking. This book summed it up pretty well and presented some ideas for better society I do hope come to light one day.
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- Pam
- 06-03-15
Valuable ideas, technical presentation
I'm a science writer, so I see great value in researchers explaining science to the public. I don't believe this book is meant for the general public, however, but rather people with some background in science or business who want to learn more about behavioral economics.
The main idea is this: people make better decisions when they consider a variety of points of view. The same with innovation—successful people come up with new ideas by occasionally stepping outside the norm and looking at things in unusual ways. Pentland finds examples where this is true in investing, politics, and business, among others.
He suggests that if you find yourself in a room at a party where you agree with every word that everybody says, you should probably go to a different room—that is, if you want to catch the good ideas he mentions in the subtitle.
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3 people found this helpful
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- James Hanley
- 07-23-20
fascinating look into the future of big data
fascinating look into the future of human behavior, big data and privacy. author certainly has a unique perspective.
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- Rick
- 02-14-14
Excellent intro, but overly ambitious conclusions
Would you consider the audio edition of Social Physics to be better than the print version?
The book was a good introduction to the topic and an enjoyable listen. There are some charts and diagrams you didn't get to see.
How would you have changed the story to make it more enjoyable?
Focused more on the actual research rather then trying to make grand conclusions that they suggest a new "science"
Any additional comments?
Great introduction if you're not familiar with the latest in Behavioral Economics. However, I didn't buy the conclusion that these fascinating studies lead to a new "science" called "Social Physics." The experiments and use of modern technology is really interesting. But the findings are not new, these concepts have been hypothesized for some time (the experiments do a great job of proving them however).
The book really lost me when the author tries to suggest his finding lead toward broader points. But I still enjoyed the book, worth a listen as this area is only going to grow in the future.
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3 people found this helpful
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- Adam
- 09-20-18
Self-aggrandizing and pie in the sky
The central idea that idea flow can be critical to improving decision making is solid and credible. The reliance on big data and discarding of the scientific method is misguided. He never bothers to address whether his method is feasible for most researchers *or* for most research questions. He also doesn't ever bother to discuss why it would be valuable to discard theory. There are good things in this book. Many. But, this was a grind to complete.
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- Samuel
- 01-29-23
This book fundamentally changed the way I see the world
This book fundamentally changed the way I see the world -- my own life, my community, and what is worth fighting for.
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- S. D. Schwaitzberg
- 10-01-21
super smart guy with a massive ego
There is no doubt he's a smart guy working in a great place. but he must have some problem with self-esteem cuz he is so busy telling us how great he is. I think the concepts are interesting but the author could certainly work on his EQ.
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1 person found this helpful
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- RamseyElia
- 05-10-18
Wow! Makes you believe you can change the world!!!
I manage the analytics for a multibillion dollar firm, yet I was blown away by this book... The concepts postulated really allow you to dream about social transformation at a whole other scale. I also think you can apply learnings to any type of company. I am a fan of the creative process, and this book really figures out a formula and a process to enhance and fine tune creativity and idea flow. I can’t wait to analyze all the data mentioned in the different cases, especially the one from the Ivory Coast, which is the data for development project that is intended to transform the entire country. Now that’s transformation on a mass scale. Makes you want to go study a PhD at MIT Media Lab...
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- DVell
- 05-30-19
Awesome book -
Amazing stories - well narrated.
Wish I had links to results of some of the studies - or have them in a PDF which there very well may be...
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