The Cold Start Problem
How to Start and Scale Network Effects
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Narrated by:
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Andrew Chen
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By:
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Andrew Chen
About this listen
A start-up executive and investor draws on expertise developed at the premier venture capital firm, Andreessen Horowitz, and as an executive at Uber to address how tech’s most successful products have solved the dreaded "cold start problem” - by leveraging network effects to launch and scale toward billions of users.
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth.
Yet most entrepreneurs lack the vocabulary and context to describe them - much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest - to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries.
The Cold Start Problem reveals what makes winning networks thrive, why some start-ups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.
©2021 Andrew Chen (P)2021 HarperCollins PublishersListeners also enjoyed...
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- By: Mike Smith
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Unabridged
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Dense Language, Mediocre Narration
- By Fawn on 12-06-16
By: Mike Smith
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- By: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrated by: Sean Patrick Hopkins
- Length: 8 hrs and 7 mins
- Unabridged
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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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doesnt teach you much
- By Kenneth on 06-07-20
By: Michael A. Cusumano, and others
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Matchmakers
- The New Economics of Multisided Platforms
- By: Richard Schmalensee, David S. Evans
- Narrated by: John McLain
- Length: 6 hrs and 53 mins
- Unabridged
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Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.
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Repetition of one business all the time !
- By Razi T. on 06-03-20
By: Richard Schmalensee, and others
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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Overall
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Performance
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Overall
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Performance
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Story
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
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Overall
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Performance
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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Winning with Data
- Transform Your Culture, Empower Your People, and Shape the Future
- By: Tomasz Tunguz, Frank Bien
- Narrated by: James Patrick Cronin
- Length: 5 hrs and 37 mins
- Unabridged
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Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.
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Content marketing
- By Adam Winn on 12-22-16
By: Tomasz Tunguz, and others
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Play Bigger
- How Pirates, Dreamers, and Innovators Create and Dominate Markets
- By: Play Bigger LLC, Dave Peterson, Christopher Lochhead, and others
- Narrated by: Sean Pratt
- Length: 8 hrs and 7 mins
- Unabridged
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Performance
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Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".
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The most impactful new thinking of the year
- By Chris Guest on 12-21-16
By: Play Bigger LLC, and others
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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Overall
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Performance
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
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Overall
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Performance
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
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Benjamin Franklin was not a gambling man. But at the end of his illustrious life, the Founder allowed himself a final wager on the survival of the United States: a gift of two thousand pounds to Boston and Philadelphia, to be lent out to tradesmen over the next two centuries to jump-start their careers. Each loan would be repaid with interest over ten years. If all went according to Franklin’s inventive scheme, the accrued final payout in 1991 would be a windfall.
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Every one of us contains a billion times more atoms than all the grains of sand in the earth’s deserts. If you weigh 150 pounds, you’ve got enough carbon to make 25 pounds of charcoal, enough salt to fill a saltshaker, enough chlorine to disinfect several backyard swimming pools, and enough iron to forge a 3-inch nail. But how did these elements combine to make us human?
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The ultimate guide to changing human behavior. Do you want to increase your EQ and learn how to shape the behavior of those around you? One of the most important keys to leading a healthy, happy, and successful life is to develop your emotional intelligence. The more you understand about why people act the way they do and how to control your own thoughts and emotions, the easier it is to get what you want out of life. For the first time, you can now get three of the best books on the psychology of human behavior in one collection.
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I loved it!!!!
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You live in your dream house, but there's no mortgage. No alarm clock, no boss, no bills. No claims on the day's time other than what you choose. It is making more money before breakfast than you made for an entire week at your last job. It is a crazy expensive car parked in your garage, a victorious symbol that your dreams no longer sleep in fantasies, but are awake with reality.
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Making money, yeah. Cut the rant though.
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Blitzscaling
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What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
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not much here.
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Our limited and often biased view of what’s considered “normal” often prevents us from recognizing the gifts and brilliance of those who don’t fit a specific mold. Too often we don’t explore and take advantage of the far-reaching gifts and potential of those diagnosed as being on the autism spectrum or neurodiverse. Dr. Lynn Kern Koegel has had vast experience researching Autism Spectrum Disorders—ASD—and working with autistic people of all ages. She has repeatedly witnessed firsthand evidence of great intelligence that hasn’t yet been nurtured or realized.
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Very Very Helpful
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What listeners say about The Cold Start Problem
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 05-02-22
Entrepreneur Essential
Accessible case studies expand on a functional characterization of “network effects.” Useful anecdotes for entrepreneurs to digest and apply when evaluating firms and markets. Great pain and steep losses might be avoided by a thorough reading of this text.
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2 people found this helpful
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- Sagie
- 03-02-22
One of the best new entrepreneurship books in a while!
I have read many entrepreneurial books, and haven’t seen something so fresh and new (in terms of ideas) in a while. A great read.
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1 person found this helpful
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- Naren Balasubramaniam
- 12-29-22
Eye opening!
Quite enlightening and insightful walk through of concepts and practical advice. Treasure trove for anyone who aspires to design to scale. Loved it!
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- sandy orrestel
- 07-29-23
Wow
Super informative and helpful. I will be using this in the future for sure. 5 stars
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- ANDRE
- 10-07-22
Former uber an VC telling real examples
The book is written by Andrew Chen, a former Uber executive and VC. Very interesting on how he uses several practical examples. Interviewed more than 100 people for 2-3 years to write this book as he believes that the literature on this topic is not good and is better to learn from real examples.
Starts by mentioning his role at Uber, how they used to look at the network effect on a city level (consolidated numbers they never used as a KPI) and how they scaled to billions users.
He also mentioned that he used to study biology and how the animals also used network effects to survive (protect, warning, food, etc). Interesting fact about the telephone being one of the first network effect companies.
He divides the path to create and scale into 5 parts:
The cold start problem
The tipping point
Escape velocity
The ceiling
The Moat
Network effects are defined by your product being more valuable as more people use it.
The cold start problem. In this chapter he mentions Tiny Speck (former slack, and how it pivoted from a
failed game), credit cards (Bofa example on mailing 60k free cards and registering several merchants), Wikipedia, Tinder, Zoom and clubhouse. Very important to find the minimum stable group to make your product work. In zoom, CEO mentions 2 people, slack a group less than 10 people (but actively using, from the same team, etc), Airbnb more than 300 listings, Uber less than 3 minute ETA. After finding this minimum, which could be called the atomic network, you go to adjacent network (Facebook - other colleges, credit card- adjacent cities).To solve the cold start, it need to have both sides of supply and demand and usually there is a hard side (youtube - content developer, uber - drivers, marketplace - merchants, tinder - woman and usually the more attractive).
The tipping point. This part the author mentions several examples like tinder (that after finding an atomic network in a college party they sponsored - influential people, needed to download the app before getting into the party, and wanted to contact some people on the next day - they expanded using the same strategy), linkedin (that used the invite only strategy - others like gmail and facebook also did the same), Instagram (“Come for the tool, stay for the network” - other examples of this strategy is dropbox, google suite - build a good tool, that an individual can use and them create a network behind it - thats is why a competitor photo app had not the same success as instagram), Paypal (paying up coupons strategy), Reddit (“Flintstoning” - I really liked this term, basically is mentions the car that Fred used his own feet as the motor - the parallel here is as reddit did at the beginning when they created their own links to be posted instead of automatic or people form the community - basically its things that are done “manually” at the beginning to get the network some traction. Other examples are content, food delivery where the restaurants were not yet registered on the platform and someone made the pickup as it was the final client, etc) and also mentioned Uber (“always be hustlin”).
Escape velocity. In this chapter also some good examples. Dropbox, Paypal, credit bureaus and made an interesting parallel with a disease (scurvy). This disease impacted some crews in ships during the past and a doctor made the random test in separate groups. This is the same idea on analyzing cohorts. Author mentioned some metrics like the ratio of new invites (Ex: 1000 people convert 500, that converts 250 - ratio of 0,5) and also ratios related to engagement (% of people that uses after 1 day, week, etc - also mentioned that a “smile” curve is not usual and could be a good point of a good app/service/etc).
Ceiling. In this chapter the author mentions the T2D3 (rocket ship growth) - triple, triple, double, double, double. Define a goal (Ex: IPO, M&A, purpose, etc) like an IPO. to get there you need a ~$ 1 billion valuation. Peers have a 10x revenues implying an ARR of $ 100mm. To get there the first 1-3 years you need to find the product market fit and get to $2 mm ARR. Then triple to $6 mm, triple to $18mm, double to $36 mm, double to $72 mm and finally double it to more than $100 mm. Also mentions that when hitting the ceiling (which is good news, given that you have a good product/service) you need to find new adjacent markets and it has different strategies. Instagram had 400 mm users when it hit the ceiling and the next adjacent were 35-45 year US women and needed a different strategy. Then it was woman in Jacarta with a prepaid phone. Author also mentioned twitch and ebay. These cases you needed new layers of growth. In ebay case, it was the “buy now button” at some point. You can also go to other regions and new services to continue the exponential growth. Of course each has specific points to address, given that a new path has a higher probability of failing (like VCs investments).Also very good points of problems when hitting the ceiling. Value of the product might be reduced when the network revolts (Uber drivers that made ~40% of the rides protested - and in this case there is a necessity of caring about the hard part of the network - same case of content producer in a predecessor of youtube) and also the overcrowding (Adds and email messaging reduced dramatically their value due to spam). Youtube has several mechanisms to curate the content, AI, etc.
The moat. This term came from Warren buffet, and describes companies with clear and sustaining competitive differentials and high barriers to entry. This chapter mentions strategies like cherry picking (Airbnb choosing rental sector from craigslist) which basically chooses a specific market which is not being fully attended (Snap didi it with photos from facebook). Another thing is to compete over the hard side (Uber example with riders). Also very interesting points on competition (Airbnb vs wimdu, google plus vs facebook). In the case of google, it mentioned why sometimes bundling and having a big bang start might not be good if the product is not yet created atomic networks. A successful example was Microsoft with internet explorer and the office package.
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- josh
- 09-29-23
Game Changer
Reading this book has been a game changer. I'm in the early stages of building a marketplace and it feels like Andrew is laying out actionable items that will make an instant impact. Thank you for sharing!
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- WW
- 04-04-22
Helpful for startups w network effects
Many great real world examples of the different stages a startup goes through that have network effects. I like how he is able to define the different stages and dissect them individually.
Can take some out of this book and apply it to your own venture.
Atomic networks key.
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- Kenneth Hanson
- 12-31-21
Insightful & Captivating
As an early stage startup founder, I only wish there were dozens more books like this. Tactical breakdowns of how the world’s best startups came to be, written with page turning stories of the “glory days” at Uber. The combo of the two make you feel like you’re part of the story, which has a multiplier effect on comprehension.
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- roger m pena
- 01-26-22
One of the best Network Effects books.
Loved it! This is one of the best Network Effects books out on the market today. Gives many real life industry examples and angles to what Network Effects look like in the market today. Breaks down Network Effects into a simpler understanding to the concept. Must read or listen if interested in this type of subject matter!
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- Anonymous User
- 07-03-24
Incredible
Sober submission of how science actually works wrt hydrocarbons, a multiple time listening candidate. Highly recommend
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