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Start Within: How to Sell Your Idea, Overcome Roadblocks, and Love Your Job

By: Karen Holst, Douglas Ferguson
Narrated by: Courtney Lucien
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Publisher's summary

Beware: This audiobook removes all the reasons, excuses, and obstacles between you and launching your idea in your organization.

Start Within is the essential guide for anyone who wants to innovate within their company, develop their ideas, take ownership of their work, and find real purpose in their career.

Each section is packed with a one-two punch: It starts with stories from the trenches (from Amazon to the Department of Education, inspirational stories of what does, and doesn't work) and finishes with activities for the listener to roll up their sleeves and apply the lessons to their work.

To launch an idea from within a larger company will be challenging, which is why the audiobook outlines the steps and process to:

  • Knowing when an idea is worth pursuing
  • Aligning to company's strategies and objectives
  • Turning a "no" into a "yes"
  • Prototyping the idea in stages

Start Within is your playbook to guide you through the process of launching an idea within a company while avoiding the corporate obstacles that are holding you back. It's not good enough to stand on the sidelines and wait for a play to be called by leadership - now is the time to "start within".

©2020 Karen Holst (P)2020 Karen Holst
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What listeners say about Start Within: How to Sell Your Idea, Overcome Roadblocks, and Love Your Job

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Great book for Product Managers

Love it! I enjoyed reading this book because it gave practical steps to solving challenges in the workplace as a PM.

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