Measure What Matters
How Google, Bono, and the Gates Foundation Rock the World with OKRs
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About this listen
Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth - and how it can help any organization thrive.
In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress - to measure what mattered.
Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than 50 companies. Wherever the process was faithfully practiced, it worked.
In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization.
The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
Read by John Doerr, William Davidow, Brett Kopf, Jini Kim, Mike Lee, Atticus Tysen, Patti Stonesifer, Susan Wojcicki, Cristos Goodrow, Julia Collins, Alex Garden, Joseph Suzuki, Andrew Cole, Bono, and others
©2018 John Doerr (P)2018 Penguin AudioListeners also enjoyed...
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Critic reviews
“I’d recommend John’s book for anyone interested in becoming a better manager.” (Bill Gates)
“Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world.” (Reid Hoffman, cofounder of LinkedIn and author of The Start-Up of You)
“Measure What Matters deserves to be fully embraced by every person responsible for performance, in any walk of life. John Doerr makes Andy Grove a mentor to us all. If every team, leader, and individual applied OKRs with rigor and imagination, all sectors of society could see an exponential increase in productivity and innovation.” (Jim Collins, author of Good to Great)
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Performance
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Story
In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
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Moderate Start, Picks up FAST!
- By Art H on 02-08-05
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The High-Speed Company
- Creating Urgency and Growth in a Nanosecond Culture
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- Length: 6 hrs and 52 mins
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Performance
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Story
Best-selling author Jason Jennings believes that urgency and speed are keys to the growth of any business. Leaders need to adapt and ignite their workplace cultures to prevent everyone from falling behind. Jennings draws on years of research and 11,000+ in-depth interviews with executives, business owners, and CEOs across the country to uncover how successful leaders build cultures that support constant innovation and growth.
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Incredible testament to the spirit of positive growth and change
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“What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50½ answers drawn from his experience as an Amazon executive - and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business.
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By: John Rossman
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Ask Your Developer
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Jeff Lawson, developer turned CEO of Twilio (one of Bloomberg Businessweek's Top 50 Companies to Watch in 2021), creates a new playbook for unleashing the full potential of software developers in any organization, showing how to help management utilize this coveted and valuable workforce to enable growth, solve a wide range of business problems, and drive digital transformation.
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Two and Half Stars
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By: Jeff Lawson
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The Orange Revolution
- How One Great Team Can Transform an Entire Organization
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- Narrated by: Adrian Gostick, Chester Elton
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Performance
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Story
Following the enormous popularity of their bestselling The Carrot Principle, Adrian Gostick and Chester Elton return with a groundbreaking guide to building high-performance teams. The powerful research reported in The Orange Revolution reveals that the true driver of exceptional success for great companies is not a genius CEO....
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Good Business Book on Teams
- By Lisa on 09-25-11
By: Adrian Gostick, and others
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Joy, Inc.
- How We Built a Workplace People Love
- By: Richard Sheridan
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 28 mins
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Overall
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Performance
-
Story
Joy, Inc. offers an inside look at how Sheridan and Menlo created a joyful culture, and shows how any organization can follow their methods for a more passionate team and sustainable, profitable results. Sheridan also shows how to run smarter meetings and build cultural training into your hiring process. Joy, Inc. offers an inspirational blueprint for listeners in any field who want a committed, energizing atmosphere at work - leading to sustainable business results.
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Hey Menlo.
- By Stacey Colón on 03-25-16
By: Richard Sheridan
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The 4 Disciplines of Execution: Revised and Updated
- Achieving Your Wildly Important Goals
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4DX® is not theory. It is a proven set of practices that represents a new way of thinking essential to thriving in today’s competitive climate, making this 2nd edition a book that no business leader can afford to miss. The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines, leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.
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Simple implementable ideas but problems with the supporting resources
- By Towani Clarke on 08-03-21
By: Chris McChesney, and others
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Scale
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- Narrated by: David Finkel
- Length: 7 hrs and 14 mins
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Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.
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All stuff no fluff
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Making Ideas Happen
- Overcoming the Obstacles Between Vision and Reality
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How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.
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Terrible Narrator
- By Charl on 07-12-12
By: Scott Belsky
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What the Heck is EOS?
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- Length: 2 hrs and 16 mins
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Overall
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Performance
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Story
Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast listen, this book answers the questions many employees have about EOS and their company.
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Get Ready for a WBOA
- By El Barto on 03-26-21
By: Gino Wickman, and others
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
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Performance
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In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
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Predictable Success
- Getting Your Organization on the Growth Track - and Keeping It There
- By: Les McKeown
- Narrated by: Derek Perkins
- Length: 6 hrs and 36 mins
- Unabridged
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Overall
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Performance
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No matter what kind of organization you work for, whether it's your own small business or a global Fortune 100 company, your number one goal is success. Predictable Success takes you step-by-step through a startlingly simple, intuitive, and universal process that shows you how to bring sustained, lasting, predictable success to your organization.
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No substance or real solid information to take
- By Desiree Sherbundy on 07-06-22
By: Les McKeown
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The Expertise Economy
- How the Smartest Companies Use Learning to Engage, Compete, and Succeed
- By: Kelly Palmer, David Blake
- Narrated by: Patricia Rodriguez
- Length: 7 hrs and 55 mins
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Performance
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Story
The workplace is going through a large-scale transition with digitization, automation, and acceleration. Critical skills and expertise are imperative for companies and their employees to succeed in the future, and the most forward-thinking companies are being proactive in adapting to the shift in the workforce. Kelly Palmer, Silicon Valley thought leader from LinkedIn, Degreed, and Yahoo, and David Blake, cofounder of ed-tech pioneer Degreed, share their experiences and describe how some of the smartest companies in the world are making learning and expertise a major competitive advantage.
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Fantastic Information
- By Emerson A. Simon on 03-31-20
By: Kelly Palmer, and others
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OKR Implementation to Sustainability
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Useless - waste of time
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What listeners say about Measure What Matters
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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- Brandon
- 10-13-18
Great concept
Loved it. Definitely a must read and I will definitely revisit many times.
The only thing I did like was the narration cameos. Most of them were really bad.
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Overall
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Performance
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Story
- Levi Suganob
- 10-15-19
Clarity
This book is an eye opener, people are using this highly complicated, huge company . It might be usable for personal service company, which is ourselves. Then we go larger which is Family, writing OKRs with the family is awesome!!!!
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Overall
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Performance
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Story
- Chris & Daisey Lynam
- 08-11-18
Immediate Application
Even when I was only halfway through this book, I was already applying the principles from John Doerr's masterpiece to my business. I never realized how unproductive my goal setting had been until reading this. The tools in Measure What Matters translate to any industry and can be applied immediately.
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- Richard
- 08-05-18
Simple and sensible management framework
The OKR framework John Doerr presents seems so obvious now. How else can we run our companies and teams, and achieve our goals, without a structure where we clearly identify the outcomes needed and measure progress toward them? well worth the listen for the framework itself, and for the guest interviews.
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- Brian Jin
- 03-17-21
Very informative
I wanted to learn about OKRs and the book delivered. The many examples makes everything easy to understand.
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- Robert and Amy
- 12-18-19
Easily grasped, took action immediately.
I loved this book. It's simple to grasp the idea and impact of OKRs and continuous improvement. I listened to the audio version read by John Doerr and it's done well, with actual insights from Bill Gates, Bono, Andy Grove, and Larry Page. I felt immediately able to start implementing the OKR system with any team with which I'm currently working, whether non-profits or at work.
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- Jarrod Job
- 01-10-21
Answered all of my skeptical questions
This book answered and quenched all of my critical reproach for goal setting. I appreciate this substantiation as it gives me a refreshed insight on how to be more teachable and open to cutting all the noise and distilling my own personal commitment to less width, deeper contribution, and focused impact. It was fantastic.
The nitty, immaterial nuances from my reflection:
I appreciated all of the variety of examples, but also felt a tad classist (as it was written for the D&O, VC, executive, etc. and I get that). Get like you needed to be versed in the Valley/Echelons.
Would have liked to have seen some application for individual personal goal setting like a David Goggins etc. Everything was business.
I would love more information on how to navigate as an individual cultural issues addressed in this book. Meaning, how can we vet companies that have a non-judgmental stance on performance and a safety to fail organization. Also, tips on how to interview hiring managers etc to determine the safety etc needed to find that right fit.
In sum: Inspired, Need to make Hard Decisions to cut more film to the editing floor, and will be having harder conversations with those in my circles. I really appreciated this walkthrough.
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- djc
- 06-15-18
Great insight for any managers
Super helpful tips for product manager :) love this book a lot. The stories are fun and engaging
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- Sokratis Laboglou
- 10-11-19
Listen to the Resource 1st
Usefull guideline for our meetings (with our teams/ourselves )
Continuous Performance Management
OKRs-->> Objective (3-5, what) - Key (3-5, how) - Results
CFRs --->> • Conversations • Feedback • Recognition
Difference Commitment και Aspirational για τα OKRs
Prioritise
Alignment
Track
Stretch
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- SB
- 06-24-18
great content, narration problematic
switching narrators throughout was really jarring and did not work well, especially for those of us who listening to audiobooks at high speed.
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