The 4 C's Formula
Your Building Blocks of Growth: Commitment, Courage, Capability, and Confidence.
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Narrated by:
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Dan Sullivan
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By:
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Dan Sullivan
About this listen
Have you ever wondered why some people are super-achievers and seem to go from success to success while others never seem to get out of the starting blocks?
In my 40 years of coaching high-achieving entrepreneurs, I’ve noticed that they all go through a process to help them break through to the next level of success. I call this process "The 4 C’s Formula".
The 4 C’s Formula is a universal process that can be used by anyone who wants to achieve greater success in any part of their life.
©2021 Dan Sullivan and The Strategic Coach, Inc. (P)2021 Dan Sullivan and The Strategic Coach, Inc.Listeners also enjoyed...
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- By: Dan Sullivan, Catherine Nomura
- Narrated by: Jeff Hoyt
- Length: 2 hrs and 50 mins
- Unabridged
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Growth is a fundamental human need. It is at the root of everything that gives us a feeling of accomplishment, satisfaction, meaning, and progress. Yet many people find their growth stalled at some point. In The Laws of Lifetime Growth, Dan Sullivan and Catherine Nomura offer 10 simple laws that everyone can use to keep a fresh, innovative perspective on their lives and the world around them.
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Rich with Wisdom
- By jarpc on 05-21-19
By: Dan Sullivan, and others
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The Gap and the Gain
- The High Achievers' Guide to Happiness, Confidence, and Success
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 58 mins
- Unabridged
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As he did in Who Not How, Dr. Benjamin Hardy shares one of Dan Sullivan's simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on "The Gap", but successful people focus on "The Gain".
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Are these reviewers serious?
- By Jake Adams on 07-27-22
By: Dan Sullivan, and others
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Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 24 mins
- Unabridged
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The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
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Valuable information - poor performance
- By LeAnn on 06-02-21
By: Dan Sullivan, and others
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Who Do You Want to Be a Hero To?: Answer Just One Question and Clarify Who You Can Always Be
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 47 mins
- Unabridged
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Not all heroes wear capes. You might not think of yourself as a hero, but every time you create value for others, you're benefiting people and making life easier or better for them in some way. The question is, "Who do you want to be a hero to?" By identifying the key audience you want to create value for, you focus yourself on the most crucial people in your life, helping them to grow their capabilities - and growing your own as well.
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Fantastic!!
- By Amazon Customer on 09-11-19
By: Dan Sullivan
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The Self-Managing Company
- Freeing Yourself Up from Everything That Prevents You from Creating a 10x Bigger Future
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 2 hrs and 16 mins
- Unabridged
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In my Strategic Coach® workshops, I’ll draw a circle on the white board, and in the center, I’ll write, “Self-Managing Company”. I’ll say to the group, “You don’t know exactly what I’m going to say about this, but right off the bat, how many of you want one of these”? Every hand in the room goes up. Every ambitious entrepreneur in the world wants to have their own self-managing company. This 60-minute audiobook will provide you and your Unique Ability® Team with the eight crucial entrepreneurial mindsets necessary to make this.
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Skip it.
- By Bryan on 08-09-23
By: Dan Sullivan
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Always Be the Buyer
- Attracting Other People's Highest Commitment to Your Biggest and Best Standards
- By: Dan Sullivan
- Narrated by: Dan Sullivan, Shannon Waller
- Length: 1 hr and 42 mins
- Unabridged
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Every entrepreneur starts out as a great salesperson. It's how you built and grew your business. But at a certain point, you're creating so much value that you become sought-after in the marketplace. And that's when you become the buyer. No longer will you just take any opportunity that comes your way. No longer will just any customer or client be worth your time and effort. Discover the characteristics of a buyer mindset that attracts others to you, and leave the selling phase of your life behind.
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Not A Book
- By A Rocke on 08-23-20
By: Dan Sullivan
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The Laws of Lifetime Growth
- Always Make Your Future Bigger than Your Past
- By: Dan Sullivan, Catherine Nomura
- Narrated by: Jeff Hoyt
- Length: 2 hrs and 50 mins
- Unabridged
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Overall
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Growth is a fundamental human need. It is at the root of everything that gives us a feeling of accomplishment, satisfaction, meaning, and progress. Yet many people find their growth stalled at some point. In The Laws of Lifetime Growth, Dan Sullivan and Catherine Nomura offer 10 simple laws that everyone can use to keep a fresh, innovative perspective on their lives and the world around them.
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Rich with Wisdom
- By jarpc on 05-21-19
By: Dan Sullivan, and others
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The Gap and the Gain
- The High Achievers' Guide to Happiness, Confidence, and Success
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 58 mins
- Unabridged
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Overall
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Performance
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Story
As he did in Who Not How, Dr. Benjamin Hardy shares one of Dan Sullivan's simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on "The Gap", but successful people focus on "The Gain".
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Are these reviewers serious?
- By Jake Adams on 07-27-22
By: Dan Sullivan, and others
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Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 24 mins
- Unabridged
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Overall
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Performance
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Story
The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
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Valuable information - poor performance
- By LeAnn on 06-02-21
By: Dan Sullivan, and others
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Who Do You Want to Be a Hero To?: Answer Just One Question and Clarify Who You Can Always Be
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 47 mins
- Unabridged
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Overall
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Performance
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Story
Not all heroes wear capes. You might not think of yourself as a hero, but every time you create value for others, you're benefiting people and making life easier or better for them in some way. The question is, "Who do you want to be a hero to?" By identifying the key audience you want to create value for, you focus yourself on the most crucial people in your life, helping them to grow their capabilities - and growing your own as well.
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Fantastic!!
- By Amazon Customer on 09-11-19
By: Dan Sullivan
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10x Is Easier than 2x
- How World-Class Entrepreneurs Achieve More by Doing Less
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 9 hrs and 58 mins
- Unabridged
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Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
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Best Book of the year for me!!!
- By Trenton on 05-15-23
By: Dan Sullivan, and others
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Be Your Future Self Now
- The Science of Intentional Transformation
- By: Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 5 hrs and 12 mins
- Unabridged
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Discover how to become the best version of you and develop healthy habits, find inspiring new perspectives and live a motivated, joy-filled life! Who is your Future Self? That question is the answer to all your life's questions. When you know who you want to be then you know what you're going to do today. That answer directly impacts how motivated you are, and how you feel about yourself. It's the answer to whether you'll distract yourself on social media for hours, whether you'll eat junk food and what time you get up in the morning.
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MORE ARTICLE THAN BOOK…
- By NYC on 07-03-22
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The ABC Model Breakthrough
- Shifting Your Time into Activities That Fascinate and Motivate You
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 48 mins
- Unabridged
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We all have activities that irritate us, bore us, and drain our energy. The problem is thinking that this is just a necessary part of life and business. In this book, I show you a simple process to shed those unwanted activities to not only free yourself up to concentrate on what fascinates and motivates you, but to strengthen your team as well.
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Simple and powerful concept
- By Ahmed Bayoumi on 11-15-23
By: Dan Sullivan
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Personality Isn't Permanent
- Break Free from Self-Limiting Beliefs and Rewrite Your Story
- By: Benjamin Hardy
- Narrated by: Sean Pratt
- Length: 7 hrs and 16 mins
- Unabridged
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Psychologist and best-selling author Benjamin Hardy, PhD, debunks the pervasive myths about personality that prevent us from learning - and provides bold strategies for personal transformation.
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Wow! One of my top choices in the self help category
- By Amazon Customer on 07-29-20
By: Benjamin Hardy
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My Plan for Living to 156
- Imaginatively Extend Your Lifetime to Transform How You Live in The Present
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 2 hrs and 6 mins
- Unabridged
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Most people’s notion about how long they’re going to live is an oppressive thought. They feel confined by a certain number of years, an age expectation based on family history and averages. But what if you could extend your lifetime? How would adding extra years impact the way you live now? Dan Sullivan's goal of living to 156 may sound outrageous at the outset. But you’ll soon find that the imagination can have a huge impact on your behavior, and a simple mindset shift can literally change every thought you think.
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Enjoyed the Interview Format
- By Mark Gandy on 08-10-19
By: Dan Sullivan
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How to Consciously Design Your Ideal Future
- By: Benjamin P. Hardy
- Narrated by: Phillip Church
- Length: 2 hrs and 48 mins
- Unabridged
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Animals are the direct product of their environment. They reactively evolve over time based on external circumstances. The process of their evolution is slow and random. Human beings are the indirect product of their environment. Although the environment is the medium through which humans adapt and evolve, our choices determine our environments. This is the fundamental difference. We get to decide the course and intensity of our personal evolution by intelligently designing our environments.
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So disappointed
- By Amazon Customer on 10-15-20
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"Geometry" for Staying Cool & Calm
- Being Confidently More Creative and Useful in Today’s Global “Age of Rage.”
- By: Dan Sullivan
- Narrated by: Dan Sullivan, Shannon Waller
- Length: 2 hrs and 43 mins
- Unabridged
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The people who are most innovative feel free to make anything up, understand that nobody’s in charge, and aren’t concerned about unfairness or inequality. As some people grow fearful and frantic in today's complex world, Dan Sullivan has identified three fundamental mindsets that let you happily ignore and avoid all of this self-created fear and worry.
By: Dan Sullivan
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Total Cash Confidence
- You Magically Bypass the Anxious Uncertainty of Low-Profit Competition.
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 40 mins
- Unabridged
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Most entrepreneurs are fixated on their competition and on external conditions they can’t control. To them, cash flow is a constant source of worry. What they don’t realize is that their success isn’t actually about them at all. It’s about who they can create value for and what those people aspire to. Entrepreneurs who know exactly how they create value can cross over a line where cash flow becomes certain and the model they’ve created continually improves. Once you reach this point, you become totally confident that your cash flow will always be predictable.
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It's okay
- By Jayme Tungate on 07-19-23
By: Dan Sullivan
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The 25-Year Framework
- Your 21st-Century Entrepreneurial Mindset for Continually Slowing Down Time While Speeding Up Your Progress Over a 25-Year Period
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 41 mins
- Unabridged
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Everyone complains about time speeding up, so we've done something fast, easy, and simple to solve this problem for entrepreneurs around the world. The 25-Year Framework is a single solution for dozens of the most irritating and energy-draining time pressures that plague the business and personal lives of even the most successful entrepreneurs and their teams. What's even better, the transformation from "time scarcity" to "time abundance" begins to occur in the 60 minutes it will take you to listen to this book.
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Incredibil Mindset Shift
- By David on 12-22-19
By: Dan Sullivan
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The Trust Formula
- A Guide Book for Entrepreneurs
- By: Dr. Dan Sullivan
- Narrated by: Dr. Dan Sullivan
- Length: 2 hrs and 31 mins
- Unabridged
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The Trust Formula will guide you through the research, stories, and specific strategies to move your leads, customers, and audience into action. Creating greater influence, impact, sales, and persuasion requires building trust. Dr. Dan Sullivan will show you the simple strategies to influence the "decision-making" brain every time. Learn the effortless approach to building trust and using authentic integrity to influence today's market. Building genuine trust in a short window of time will separate you from the pack.
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Thought process
- By Shopper on 08-12-24
By: Dr. Dan Sullivan
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Simplifier-Multiplier Collaboration
- Identify Your Fundamental Value-creation Activity and Discover a World of Collaboration Opportunities
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 59 mins
- Unabridged
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Overall
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Are you a Simplifier or a Multiplier? Every great entrepreneur is primarily one or the other, and identifying which you are adds deeper insight and meaning to the way you instinctively create value. Once you know who you are, you can find the perfect collaborator: your opposite. Simplier-Multiplier collaborations lead to unprecedented breakthroughs and results, and give you the freedom to focus exclusively on what you do best.
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NOT an audio book, it is a podcast
- By Pedro Cardoso on 11-16-22
By: Dan Sullivan
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The Power of Self-Confidence
- Become Unstoppable, Irresistible, and Unafraid in Every Area of Your Life
- By: Brian Tracy
- Narrated by: Brian Tracy
- Length: 5 hrs and 7 mins
- Unabridged
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Overall
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Performance
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Story
Why are some people more successful than others? Self-confidence! What one great goal would you set if you knew you could not fail? What wonderful things would you want to do with your life if you were guaranteed success in anything you attempted? Your level of self-confidence determines the size of the goals you set, the energy and determination that you focus on achieving them, and the amount of persistence you apply to overcoming every obstacle.
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Unlistenable, due to constant wet lip smacking
- By G. L my name on 09-28-12
By: Brian Tracy
What listeners say about The 4 C's Formula
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Life Cycle Celebrant Ronald Hunt
- 06-29-23
Great formula, non existent bonuses
I'm a big Dan Sullivan fan. The bonuses which are promoted heavily in this book, are not available on his links...
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- fair & balanced
- 04-17-24
Quick & to the point
A tuneup especially after you’ve listen to, his 10X audiobook/book. At 1.7 speed one hour listening time.
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- Jason Anschutz
- 07-13-24
Great book for learning the inner you
The 4 C’s are a great way to approach the entrepreneurial you. It’s a map to thinking and approaching situations differently so you can learn to be a better you. I enjoyed this audio read.
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- LJ
- 10-14-24
To the point
As all Dan’s books this is a super simple concept that can be applied to a daily business tomorrow. I love how short and to the point Dan is. True inspiration!
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- Abby O.
- 04-30-24
Aha moment
Really gained some insight into an area that has been an obstacle to my growth process. Big Aha moment for me!
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- Andrew
- 06-13-23
For entrepreneurs in their growth stages
The four C’s are definitely Paramount for those building a business. Dan covers real life experiences, and a case studies that are relevant around courage, confident, capability, and commitment.
Great book!
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- BillionaireManzi
- 10-30-24
Brilliant
Sharing Biblical Principles in management contexts... It's a Great book and should be one on most people's standby's
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- Chad Phillips
- 02-13-24
makes so much sense
the content was amazing and seems so obvious when it's laid out. I loved the interview style of the book.
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- SamFoot
- 04-09-24
Not a book. But good.
This is an interview. Good discussion of the topic. Good for entrepreneurs facing the fear.
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1 person found this helpful
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- Alison Vannest
- 10-31-22
Thoughtful Framework
The 4 C's formula offers a framework in which one can think about the necessary elements required for growth. Whether an individual, team, or organization, the 4 C's can be applied to grow and improve.
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