Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Tune In is the first volume of All These Years - a highly-anticipated, groundbreaking biographical trilogy by the world's leading Beatles historian. Mark Lewisohn uses his unprecedented archival access and hundreds of new interviews to construct the full story of the lives and work of John Lennon, Paul McCartney, George Harrison, and Ringo Starr.

It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.

Nearly 20 years in the making, Can't Buy Me Love is a masterful work of group biography, cultural history, and musical criticism. That the Beatles were an unprecedented phenomenon is a given. Here Jonathan Gould seeks to explain why, placing the Fab Four in the broad and tumultuous panorama of their time and place, rooting their story in the social context that girded both their rise and their demise.

Whether or not we like to admit it, pop culture is a lens through which we alternately view and shape the world around us. When it comes to feminism, pop culture aids us in translating feminist philosophies, issues, and concepts into everyday language, making them relevant and relatable. In Feminism and Pop Culture, author and cofounder of Bitch magazine Andi Zeisler traces the impact of feminism on pop culture (and vice versa) from the 1940s to the present and beyond.

With Amusement for All is the first comprehensive history of two centuries of mass entertainment in the United States, covering everything from the penny press to Playboy, the NBA to NASCAR, big band to hip hop, and other topics including film, comics, television, sports, and music. Paying careful attention to matters of race, gender, class, economics, and politics, LeRoy Ashby emphasizes the complex ways in which popular culture simultaneously reflects and transforms American culture.

The Rise of Prince: 1958-1988 is the definitive account of the formative years of this iconic artist. More so than any previous book, this volume provides a dramatic, compelling narrative of Prince's rise to fame. The prologue provides a gripping, day-to-day account of the events that unfolded between November 2015 and April 21, 2016, when Prince tragically died at Paisley Park. The Rise of Prince provides a complete reordering of what is known about Prince's formative years based on previously unavailable documents and persons never before interviewed.

“Playing changes”, in jazz parlance, has long referred to an improviser’s resourceful path through a chord progression. Playing Changes boldly expands on the idea, highlighting a host of significant changes - ideological, technological, theoretical, and practical - that jazz musicians have learned to navigate since the turn of the century. Nate Chinen, who has chronicled this evolution firsthand throughout his journalistic career, vividly sets the backdrop, charting the origins of jazz historicism and the rise of an institutional framework for the music.

In Otis Redding: An Unfinished Life, Jonathan Gould finally does justice to Redding's incomparable musical artistry, drawing on exhaustive research, the cooperation of the Redding family, and previously unavailable sources of information to present the first comprehensive portrait of the singer's background, his upbringing, and his professional career.

Shock and Awe offers a fresh, in-depth look at the glam and glitter phenomenon, placing it in the wider '70s context of social upheaval and political disillusion. It explores how artists like Lou Reed, New York Dolls, and Queen broke with the hippie generation, celebrating illusion and artifice over truth and authenticity. Probing the genre's major themes - stardom, androgyny, image, decadence, fandom, apocalypse - Reynolds tracks glam's legacy as it unfolded in subsequent decades, from '80s art-pop icons to 21st-century idols of outrage.

Ted Gioia's History of Jazz has been universally hailed as a classic - acclaimed by jazz critics and fans around the world. Now Gioia brings his magnificent work completely up-to-date, drawing on the latest research and revisiting virtually every aspect of the music, past and present. Gioia tells the story of jazz as it had never been told before, in a book that brilliantly portrays the legendary jazz players, the breakthrough styles, and the world in which it evolved. Here are the giants of jazz and the great moments of jazz history.

As Glenn Altschuler reveals in All Shook Up, the rise of rock 'n roll--and the outraged reception to it--in fact can tell us a lot about the values of the United States in the 1950s, a decade that saw a great struggle for the control of popular culture. Altschuler shows, in particular, how rock's "switchblade beat" opened up wide fissures in American society along the fault-lines of family, sexuality, and race.

As lead singer and songwriter for the Velvet Underground and a renowned solo artist, Lou Reed invented alternative rock. His music, at once a source of transcendent beauty and coruscating noise, violated all definitions of genre while speaking to millions of fans and inspiring generations of musicians. But while his iconic status may be fixed, the man himself was anything but. Lou Reed's life was a transformer's odyssey. Eternally restless and endlessly hungry for new experiences, Reed reinvented his persona, his sound, even his sexuality, time and again.

Ever since Pearl Jam first blasted onto the Seattle grunge scene three decades ago with their debut album, Ten, they have sold 85M+ albums, performed for hundreds of thousands of fans around the world, and have even been inducted into the Rock and Roll Hall of Fame. In Long Road: Pearl Jam and the Soundtrack of a Generation, music critic and journalist Steven Hyden celebrates the life, career, and music of this legendary group, widely considered to be one of the greatest American rock bands of all time.

On New Year's Eve, 1970, Paul McCartney told his lawyers to issue the writ at the High Court in London, effectively ending The Beatles. You might say this was the last day of the pop era. The following day, which was a Friday, was 1971. You might say this was the first day of the rock era. And within the remaining 364 days of this monumental year, the world would hear Don McLean's "American Pie", The Rolling Stones' "Brown Sugar", The Who's "Baba O'Riley", Zeppelin's "Stairway to Heaven", and more.

With Amusement for All is the first comprehensive history of two centuries of mass entertainment in the United States, covering everything from the penny press to Playboy, the NBA to NASCAR, big band to hip hop, and other topics including film, comics, television, sports, and music. Paying careful attention to matters of race, gender, class, economics, and politics, LeRoy Ashby emphasizes the complex ways in which popular culture simultaneously reflects and transforms American culture.

In late 1971 John Lennon left London behind and moved to New York, eager to join a youth movement rallying for social justice and an end to the Vietnam War. Lennon was quickly embraced by radicals and revolutionaries, the hippies and Yippies at odds with the establishment. Settling in Greenwich Village, the heart of Manhattan's counterculture, the former Beatle was soon on the frontlines of the antiwar movement and championing a range of causes and issues.

As Glenn Altschuler reveals in All Shook Up, the rise of rock 'n roll--and the outraged reception to it--in fact can tell us a lot about the values of the United States in the 1950s, a decade that saw a great struggle for the control of popular culture. Altschuler shows, in particular, how rock's "switchblade beat" opened up wide fissures in American society along the fault-lines of family, sexuality, and race.

On New Year's Eve, 1970, Paul McCartney told his lawyers to issue the writ at the High Court in London, effectively ending The Beatles. You might say this was the last day of the pop era. The following day, which was a Friday, was 1971. You might say this was the first day of the rock era. And within the remaining 364 days of this monumental year, the world would hear Don McLean's "American Pie", The Rolling Stones' "Brown Sugar", The Who's "Baba O'Riley", Zeppelin's "Stairway to Heaven", and more.

The year that changed everything for the Beatles was 1966 - the year of their last concert and of Revolver, their first album created to be listened to rather than performed. This was the year the Beatles risked their popularity by retiring from live performances, recording songs that explored alternative states of consciousness, experimenting with avant-garde ideas, and speaking their minds on issues of politics, war, and religion. Music journalist and Beatles expert Steve Turner investigates the enormous changes that took place in the Beatles' lives and work during 1966.

An exploration of all aspects of the Abba member’s lives and careers. Amazingly detailed, it examines the group member’s family backgrounds, the pre-Abba days, the legendary 70s, the marriages, the divorces, the business ups and downs, and the post-Abba solo careers.

The remarkable life and times of the man who popularized American folk music and created the science of song. Folklorist, archivist, anthropologist, singer, political activist, talent scout, ethnomusicologist, filmmaker, concert and record producer, Alan Lomax is best remembered as the man who introduced folk music to the masses. Lomax began his career making field recordings of rural music for the Library of Congress and by the late 1930s brought his discoveries to radio, including Woody Guthrie, Pete Seeger, and Burl Ives.

Ben Greenman, New York Times best-selling author, contributing writer to The New Yorker, and owner of thousands of recordings of Prince and Prince-related songs, knows intimately that there has never been a rock star as vibrant, mercurial, willfully contrary, experimental, or prolific as Prince. Uniting a diverse audience while remaining singularly himself, Prince was a tireless artist, a musical virtuoso and chameleon, and a pop-culture prophet.

Whether or not we like to admit it, pop culture is a lens through which we alternately view and shape the world around us. When it comes to feminism, pop culture aids us in translating feminist philosophies, issues, and concepts into everyday language, making them relevant and relatable. In Feminism and Pop Culture, author and cofounder of Bitch magazine Andi Zeisler traces the impact of feminism on pop culture (and vice versa) from the 1940s to the present and beyond.

It was long ago, but not as long as it seems: The Berlin Wall fell and the Twin Towers collapsed. In between, one presidential election was allegedly decided by Ross Perot while another was plausibly decided by Ralph Nader. Landlines fell to cell phones, the internet exploded, and pop culture accelerated without the aid of technology that remembered everything. It was the last era with a real mainstream to either identify with or oppose. The ’90s brought about a revolution in the human condition, and a shift in consciousness, that we’re still struggling to understand.

Acclaimed national security columnist and noted cultural critic Fred Kaplan looks past the 1960s to the year that really changed AmericaWhile conventional accounts focus on the 60s as the era of pivotal change that swept the nation, Fred Kaplan argues that it was 1959 that ushered in the wave of tremendous cultural, political, and scientific shifts that would play out in the decades that followed.

The Rest Is Noise takes the listener inside the labyrinth of modern music, from turn-of-the-century Vienna to downtown New York in the '60s and '70s. We meet the maverick personalities and follow the rise of mass culture on this sweeping tour of 20th-century history through its music.

Histories of music overwhelmingly suppress stories of the outsiders and rebels who created musical revolutions and instead celebrate the mainstream assimilators who borrowed innovations, diluted their impact, and disguised their sources. In Music: A Subversive History, Ted Gioia reclaims the story of music for the riffraff, insurgents, and provocateurs. Gioia tells a 4,000-year history of music as a global source of power, change, and upheaval.

The age of the rock star, like the age of the cowboy, has passed. Like the cowboy, the idea of the rock star lives on in our imaginations. What did we see in them? Swagger. Recklessness. Sexual charisma. Damn-the-torpedoes self-belief. A certain way of carrying themselves. Good hair. Interesting shoes. Talent we wished we had. What did we want of them? To be larger than life but also like us. To live out their songs. To stay young forever. No wonder many didn't stay the course.

First published in 1962, this wonderfully provocative book introduced the notion of "pseudo-events" - events such as press conferences and presidential debates, which are manufactured solely in order to be reported - and the contemporary definition of celebrity as "a person who is known for his well-knownness". Since then Daniel J. Boorstin's prophetic vision of an America inundated by its own illusions has become an essential resource for any listeners who wants to distinguish the manifold deceptions of our culture from its few enduring truths.