
The Cult of We
WeWork, Adam Neumann, and the Great Startup Delusion
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Narrated by:
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Thérèse Plummer
About this listen
Wall Street Journal best seller
A Financial Times, Fortune, and NPR Best Book of the Year
“The riveting, definitive account of WeWork, one of the wildest business stories of our time.” (Matt Levine, Money Stuff columnist, Bloomberg Opinion)
The definitive story of the rise and fall of WeWork (also depicted in the upcoming Apple TV+ series WeCrashed, starring Jared Leto and Anne Hathaway), by the real-life journalists whose Wall Street Journal reporting rocked the company and exposed a financial system drunk on the elixir of Silicon Valley innovation.
Longlisted for the Financial Times and Mckinsey Business Book of the Year Award
WeWork would be worth $10 trillion, more than any other company in the world. It wasn’t just an office space provider. It was a tech company - an AI startup, even. Its WeGrow schools and WeLive residences would revolutionize education and housing. One day, mused founder Adam Neumann, a Middle East peace accord would be signed in a WeWork. The company might help colonize Mars. And Neumann would become the world’s first trillionaire.
This was the vision of Neumann and his primary cheerleader, SoftBank’s Masayoshi Son. In hindsight, their ambition for the company, whose primary business was subletting desks in slickly designed offices, seems like madness. Why did so many intelligent people - from venture capitalists to Wall Street elite - fall for the hype? And how did WeWork go so wrong?
In little more than a decade, Neumann transformed himself from a struggling baby clothes salesman into the charismatic, hard-partying CEO of a company worth $47 billion - on paper. With his long hair and feel-good mantras, the six-foot-five Israeli transplant looked the part of a messianic truth teller. Investors swooned, and billions poured in.
Neumann dined with the CEOs of JPMorgan and Goldman Sachs, entertaining a parade of power brokers desperate to get a slice of what he was selling: the country’s most valuable startup, a once-in-a-lifetime opportunity and a generation-defining moment.
Soon, however, WeWork was burning through cash faster than Neumann could bring it in. From his private jet, sometimes clouded with marijuana smoke, he scoured the globe for more capital. Then, as WeWork readied a Hail Mary IPO, it all fell apart. Nearly $40 billion of value vaporized in one of corporate America’s most spectacular meltdowns.
Peppered with eye-popping, never-before-reported details, The Cult of We is the gripping story of careless and often absurd people - and the financial system they have made.
©2021 Eliot Brown and Maureen Farrell (P)2021 Random House AudioListeners also enjoyed...
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Critic reviews
"[The] ultimate portrayal of...an empire built on sand.” (Newsweek)
“Like Bad Blood...The Cult of We is novelistic in detail and often thrilling.... It’s like watching a car careening toward a wall at 90 miles an hour.” (The Washington Post)
“If I had to make a list of top five business books of all time, this would be on it. It’s just so damn engrossing.” (Christopher Mims, Wall Street Journal tech columnist)
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A forced narrative and a bad version of Bad Blood
- By Benji on 09-09-19
By: Mike Isaac
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Billion Dollar Whale
- By: Bradley Hope, Tom Wright
- Narrated by: Will Collyer
- Length: 12 hrs and 26 mins
- Unabridged
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Now a number-one international best seller, Billion Dollar Whale is "an epic tale of white-collar crime on a global scale" (Publishers Weekly), revealing how a young social climber from Malaysia pulled off one of the biggest heists in history. In 2009, a chubby, mild-mannered graduate of the University of Pennsylvania's Wharton School of Business named Jho Low set in motion a fraud of unprecedented gall and magnitude—one that would come to symbolize the next great threat to the global financial system.
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Couldn’t stop listening!
- By N Lane on 10-05-18
By: Bradley Hope, and others
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Black Edge
- Inside Information, Dirty Money, and the Quest to Bring Down the Most Wanted Man on Wall Street
- By: Sheelah Kolhatkar
- Narrated by: Kaleo Griffith
- Length: 12 hrs and 32 mins
- Unabridged
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Steven A. Cohen changed Wall Street. He and his fellow pioneers of the hedge fund industry didn’t lay railroads, build factories, or invent new technologies. Rather, they made their billions through financial speculation, by placing bets in the market that turned out to be right more often than not.
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Amazing book about trading that feels like an adventure novel
- By Tim S on 05-24-18
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American Kingpin
- The Epic Hunt for the Criminal Mastermind Behind the Silk Road
- By: Nick Bilton
- Narrated by: Will Damron
- Length: 12 hrs and 14 mins
- Unabridged
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In 2011, a 26-year-old libertarian programmer named Ross Ulbricht launched the ultimate free market: the Silk Road, a clandestine website hosted on the Dark Web where anyone could trade anything - drugs, hacking software, forged passports, counterfeit cash, poisons - free of the government's watchful eye. It wasn't long before the media got wind of the new website where anyone - not just teenagers and weed dealers but terrorists and black hat hackers - could buy and sell contraband detection-free.
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An honest portrait of DPR
- By Victor on 05-18-17
By: Nick Bilton
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The Spider Network
- The Wild Story of a Math Genius, a Gang of Backstabbing Bankers, and One of the Greatest Scams in Financial History
- By: David Enrich
- Narrated by: Mike Chamberlain
- Length: 15 hrs and 31 mins
- Unabridged
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In 2006, an oddball group of bankers, traders and brokers from some of the world's largest financial institutions made a startling realization: Libor - the London interbank offered rate, which determines the interest rates on trillions in loans worldwide - was set daily by a small group of easily manipulated functionaries, and that they could reap huge profits by nudging it to suit their trading portfolios.
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Does anyone "proofread" the audio book?
- By Gracie on 07-04-18
By: David Enrich
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The Woman Who Fooled the World
- By: Beau Donelly, Nick Toscano
- Narrated by: James Saunders
- Length: 10 hrs
- Unabridged
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Belle Gibson convinced the world she had healed herself from terminal brain cancer with a healthy diet. She built a global business based upon her claims. There was just one problem: she'd never had cancer. In 2015, journalists uncovered the truth: this hero of the wellness world, with over 200,000 followers, international book deals and a best-selling smartphone app, was a fraud.
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Must listen
- By NutriGal on 02-10-18
By: Beau Donelly, and others
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My Mother, Munchausen's and Me
- A True Story of Betrayal and a Shocking Family Secret
- By: Helen Naylor
- Narrated by: Helen Naylor
- Length: 10 hrs and 15 mins
- Unabridged
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Ten years ago, Helen Naylor discovered her mother, Elinor, had been faking debilitating illnesses for 30 years. After Elinor’s self-induced death, Helen found her diaries, which Elinor wrote daily for more than 50 years. The diaries reveal not only the inner workings of Elinor’s twisted mind and self-delusion, but also shocking revelations about Helen’s childhood. Everything Helen knew about herself and her upbringing was founded on a lie.
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Excellent book!
- By Robin Loves Reading on 12-02-21
By: Helen Naylor
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Too Big to Fail
- The Inside Story of How Wall Street and Washington Fought to Save the Financial System--and Themselves
- By: Andrew Ross Sorkin
- Narrated by: William Hughes
- Length: 21 hrs and 4 mins
- Unabridged
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A real-life thriller about the most tumultuous period in America's financial history by an acclaimed New York Times reporter. Andrew Ross Sorkin delivers the first true, behind-the-scenes, moment-by-moment account of how the greatest financial crisis since the Great Depression developed into a global tsunami.
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Best Book About Meltdown
- By Chuck on 12-08-09
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Money Men
- A Hot Startup, A Billion Dollar Fraud, A Fight for the Truth
- By: Dan McCrum
- Narrated by: Dan McCrum
- Length: 13 hrs and 3 mins
- Unabridged
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When investigative journalist Dan McCrum first came across Wirecard, the hot new tech company that looked poised to challenge Silicon Valley, it all looked a little too good to be true: offices were sprouting up all over the world, and they were reporting runaway growth. In the space of a few short years, the company had come from nowhere to overtake industry giants like Commerzbank and Deutsche Bank on the stock market. As McCrum began to dig deeper, he encountered a story stranger and more compelling than he could have imagined.
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Interesting book but…
- By Rock Climber on 06-11-23
By: Dan McCrum
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Den of Thieves
- By: James B. Stewart
- Narrated by: Johnny Heller
- Length: 19 hrs and 35 mins
- Unabridged
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Pulitzer Prize winner James B. Stewart shows for the first time how four of the biggest names on Wall Street - Michael Milken, Ivan Boesky, Martin Siegel, and Dennis Levine - created the greatest insider-trading ring in financial history and almost walked away with billions - until a team of downtrodden detectives triumphed over some of America's most expensive lawyers to bring this powerful quartet to justice.
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Awesome book
- By Lars Tackmann on 10-23-17
By: James B. Stewart
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Bitcoin Billionaires
- By: Ben Mezrich
- Narrated by: Will Damron
- Length: 9 hrs and 35 mins
- Unabridged
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Ben Mezrich's 2009 best seller, The Accidental Billionaires, is the definitive account of Facebook's founding and the basis for the Academy Award-winning film The Social Network. Two of the story's iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers’ redemption and revenge in the wake of their epic legal battle with Facebook.
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Misleading Title - Mostly "Winkelvi Memoirs"
- By kameir on 06-07-19
By: Ben Mezrich
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Trade Wars Are Class Wars
- How Rising Inequality Distorts the Global Economy and Threatens International Peace
- By: Matthew C. Klein, Michael Pettis
- Narrated by: Bob Souer
- Length: 8 hrs and 32 mins
- Unabridged
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Trade disputes are usually understood as conflicts between countries with competing national interests, but as Matthew C. Klein and Michael Pettis show in this book, they are often the unexpected result of domestic political choices to serve the interests of the rich at the expense of workers and ordinary retirees. Klein and Pettis trace the origins of today's trade wars to decisions made by politicians and business leaders in China, Europe, and the United States over the past 30 years.
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Narrator is robotic
- By dugmartssch on 05-22-20
By: Matthew C. Klein, and others
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My Friend Anna
- The True Story of the Fake Heiress Who Conned Me and Half of New York City
- By: Rachel DeLoache Williams
- Narrated by: Rachel DeLoache Williams
- Length: 9 hrs and 7 mins
- Unabridged
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Rachel DeLoache Williams’ new friend Anna Delvey, a self-proclaimed German heiress, was worldly and ambitious. She was also generous - picking up the tab for lavish dinners at Le Coucou, infrared sauna sessions at HigherDOSE, drinks at the 11 Howard Library bar, and regular workout sessions with a celebrity personal trainer. When Anna proposed an all-expenses-paid trip to Marrakech at the five-star La Mamounia hotel, Rachel jumped at the chance. But when Anna’s credit cards mysteriously stopped working, the dream vacation quickly took a dark turn.
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The author is lucky she was scammed.
- By A. on 09-01-19
Fantastic
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The reading was a bit off putting with way too many inflections and upswings in her voice.
fascinating story
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An astounding story
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A great ride from beginning to end - much more detail but just as much drama as We Crashed. Loved it!
Great listen!
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Entertaining and wild
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Yeah. It's pretty good; however...
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The two books are actually complimentary: "Billion Dollar Loser" focuses more on the cult of Adam Neumann and examples of his ego and rage-inducing narcissism, while "The Cult of We" focuses more on the financial side of the debacle. "The Cult of We" also goes into great detail on startup financing and all of the related craziness of the last 20 years. I could see "The Cult of We" as a standard textbook in MBA programs.
Fast pace, great narration. Really enjoyed it.
Great companion to "Billion Dollar Loser"
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Compared with Elizabeth Holmes in Bad Blood, he is just an over-dreamy entrepreneur, no harm intended.
It was nice and interesting to hear the full story behind this epic rise and fall.
Therese Plummer did an excellent job narrating!
I wish more books were read by voices like hers.
I do 100% recommend Bad Blood.
Less spicy than other "Business True Crime"
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Greed and gluttony
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Fascinating story with a solid narration.
The epilogue was also an interesting commentary on what is allowing companies to be overvalued in the market today.
Recommended
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