That Will Never Work
The Birth of Netflix and the Amazing Life of an Idea
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Narrated by:
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Marc Randolph
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By:
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Marc Randolph
About this listen
In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company—all revealed by co-founder and first CEO Marc Randolph.
Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning.
But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work.
What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success?
From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.
©2019 Marc Randolph (P)2019 Hachette AudioListeners also enjoyed...
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Critic reviews
"Netflix was built on the vision and creative DNA of one man—Marc Randolph. As the founding CEO, his leadership defined the culture of Netflix and laid the groundwork for successive, global revolutions in how we make and consume entertainment. His willingness to step aside so that his co-founder Reed Hastings could scale up the company stands as an example of humility and self-knowledge that is rare in the startup world."—Gina Keating, author of Netflixed: The Epic Battle for America's Eyeballs
"Marc is an unusually brave soul. Marc's genius in recognizing that not knowing frees you to experiment and observe and to ultimately win."—Lloyd Tabb, founder of Looker
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When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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10 Chapter Infomercial
- By KIM WILLIAMSON on 02-16-20
By: Mark Rampolla
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All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
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You Only Have to Be Right Once
- The Unprecedented Rise of the Instant Tech Billionaires
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Over the last three years, Forbes has published in depth profiles of this new batch of billionaires, including the founders of Spotify, Dropbox, Tumblr, and Twitter. Now, in a compilation introduced and updated by Forbes editor Randall Lane, fans and critics alike will get a comprehensive look at who these super-entrepreneurs are and what they say about their own success and their plans for the future.
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Awesome book!
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How to Win at the Sport of Business
- If I Can Do It, You Can Do It
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- Narrated by: Charles Constant
- Length: 2 hrs and 8 mins
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Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
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Short and precise.
- By Mariam on 04-27-15
By: Mark Cuban
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
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Boss Life
- Surviving My Own Small Business
- By: Paul Downs
- Narrated by: Jonathan Hogan
- Length: 12 hrs and 28 mins
- Unabridged
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In 1986, fresh out of college, Paul Downs opened his first and last business: a small company that built custom furniture. With no idea how to run a business or how to build custom furniture, Downs spent a year teaching himself the business, and in 1987 he hired his first employee. That was when things got complicated.
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Just a story
- By Marsha on 12-31-15
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Sam Walton
- Made in America
- By: John Huey, Sam Walton
- Narrated by: Henry Strozier
- Length: 10 hrs and 31 mins
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Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late 20th century, Sam never lost the common touch. Here, finally, inimitable words. Genuinely modest, but always sure of his ambitions and achievements. Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.
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Capitalism Is The Way
- By Nathan Ruff on 04-14-19
By: John Huey, and others
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Ahead of the Curve
- Two Years at Harvard Business School
- By: Philip Delves Broughton
- Narrated by: Simon Vance
- Length: 10 hrs and 7 mins
- Unabridged
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In 2004 Philip Delves Broughton abandoned a post as Paris bureau chief of the London Daily Telegraph to join 900 other would-be tycoons on the Harvard Business School's plush campus. With acute and often uproarious candor, he assesses the school's success at teaching the traits it extols as most important in business: leadership, decisiveness, ethical behavior, and work/life balance.
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On one breath.
- By Atkins on 05-17-22
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The New New Thing
- A Silicon Valley Story
- By: Michael Lewis
- Narrated by: Bruce Reizen
- Length: 9 hrs and 26 mins
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In the weird glow of the dying millennium, Michael Lewis sets out on a safari through Silicon Valley to find the world's most important technology entrepreneur, the man who embodies the spirit of the coming age. He finds him in Jim Clark, who is about to create his third, separate, billion-dollar company: first Silicon Graphics, then Netscape - which launched the Information Age - and now Healtheon, a startup that may turn the $1 trillion healthcare industry on its head.
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A fun book about Jim Clark
- By Horace on 07-07-10
By: Michael Lewis
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Mentor to Millions
- By: Kevin Harrington, Mark Timm
- Narrated by: Kevin Harrington, Mark Timm
- Length: 5 hrs and 30 mins
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Kevin Harrington, one of the original "sharks" of the TV hit Shark Tank, and serial entrepreneur Mark Timm take you on a journey that radically redefines what it means to truly succeed - at work, at home, and in every area of life.
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Listen at 1.4x
- By Mark Fry on 09-26-20
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Unlabel
- Selling You Without Selling Out
- By: Marc Ecko
- Narrated by: Todd Haberkorn, Marc Ecko
- Length: 8 hrs and 47 mins
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Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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...So Real, It Should Be Illegal
- By 2Fresh on 01-20-16
By: Marc Ecko
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Working Together
- Why Great Partnerships Succeed
- By: Michael D. Eisner, Aaron R. Cohen
- Narrated by: Rick Adamson, Michael D. Eisner (introduction and epilogue)
- Length: 7 hrs and 49 mins
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Dig deep and you will find the most compelling argument for working together: Happiness. In business there are always unique individual achievers, but pull down the veil and you'll often find someone alongside them. Michael Eisner does just that in Working Together. Using his own collaboration with Frank Wells at Disney as a launching point for examining other famously successful partnerships, Eisner offers us an intimate and deeply personal look at some of the most rewarding business partnerships.
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Interesting to see what all partners had in common
- By Amazon Customer on 06-01-13
By: Michael D. Eisner, and others
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Often Wrong, Never in Doubt
- Unleash the Business Rebel Within
- By: Donny Deutsch, Peter Knobler
- Narrated by: Peter Knobler
- Length: 5 hrs and 13 mins
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Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
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Deutsch is cool!
- By Michael on 10-27-05
By: Donny Deutsch, and others
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GET THIS BOOK!
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Losing the Signal
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Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
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Fascinating
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What listeners say about That Will Never Work
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amyo Rahman
- 12-27-19
Love this title!
Netflix is a highly respectable company for many different reasons. Learning the origin of this company and it’s start up challenges were very inspiring and interesting. The narration and storyline is superb. Loved this title.
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- Amazon Customer
- 08-11-20
Definitely worth the time!
Amazing! A true glimpse of leadership throughout. a captivating tale that inspires and is sprinkled with so many nuggets of wisdom. Definitely worth the time.
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- Andrew
- 12-06-19
incredibly inspiring
A fantastic author-read book with inspirational insights for any person keen on building new things
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- Arica Rosenthal
- 09-05-20
Definitely binge worthy
Loved this book. Mark is a great storyteller and brings the the raw and wonderful early days of Netflix to life.
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- Todd
- 11-18-19
Authentic and fascinating
This is a truly excellent account of the founding of Netflix, and by far the best business memoir I have ever come across. Though a little naively arrogant at times (ex: in the early days of Netflix the author had to get by living in only a $1 million home, gasp), it was mostly genuine and so worth the listen.
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- Erik Koornneef
- 10-03-21
Great story, well narrated
A great book, well written, excellently narrated, very easy to listen to and enjoyable. Highly recommended,
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- Cliente de Amazon
- 05-29-23
Miguel Niño
Pretty easy to follow up with the story and nice to hear it from its author voice!
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- Wade
- 02-25-24
The Story of Netflix
A detailed, riveting journey of how Netflix became one of the most influential companies in recent history. The differentiation between people who excel at structuring startups and those who excel at growing established companies resonates. When reaching success, the emptiness can be attributed to the journey reaching its desired destination and pivoting to the thrill of the next endeavor can be the next motivating pursuit. Enjoy this book and apply the learnings to your daily life!
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- A. P. Barberis
- 02-22-20
This book has healed my entrepreneur soul
Mark's honesty is a breath of fresh air in a bubble of books that erase most of the struggle that a new startup requires.
It has been lifechanging for me. Thanks!
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- Texas G's
- 10-15-19
A Winner
Netflix was not the only win for Marc Randolph! This book is binge-worthy! Such fun and passion and authenticity and brilliance. Loved it all!
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