
The Greatest Business Decisions of All Time
How Apple, Ford, IBM, Zappos, and Others Made Radical Choices That Changed the Course of Business.
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Narrated by:
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Peter Ganim
About this listen
Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive - they go against the conventional wisdom.
In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?
Here, management consultant Verne Harnish, the CEO of Gazelles, and editors of Fortune provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders.
The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.
©2012 Verne Harnish and Brian Dumaine (P)2013 Audible, Inc.Listeners also enjoyed...
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Para todos los líderes de empresas
- By Cateryn on 01-30-21
By: Verne Harnish
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Clear Thinking
- Turning Ordinary Moments into Extraordinary Results
- By: Shane Parrish
- Narrated by: Will Damron, Shane Parrish
- Length: 6 hrs and 41 mins
- Unabridged
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You might believe you’re thinking clearly in the moments that matter most. But in all likelihood, when the pressure is on, you won’t be thinking at all. And your subsequent actions will inevitably move you further from the results you ultimately seek—love, belonging, success, wealth, victory. According to Farnam Street founder Shane Parrish, we must get better at recognizing these opportunities for what they are, and deploying our cognitive ability in order to achieve the life we want.
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It Feels Like a Classic - Seven Habits Good
- By Tyler L on 11-02-23
By: Shane Parrish
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
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Let Them Be Kids
- Adventure, Boredom, Innocence, and Other Gifts Children Need
- By: Jessica Smartt
- Narrated by: Amanda Sanfilippo
- Length: 6 hrs and 26 mins
- Unabridged
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Former English teacher and homeschooling mother of three, Jessica Smartt felt the weight of helping prepare her kids for life, especially with all the outside pressures and influence of the world. She struggled with how she could raise her children with a sense of adventure, self-confidence, manners, faith, and the ability to utilize technology wisely. Let Them Be Kids is Jessica's offering of grace and confidence to moms, giving them practical ideas to meet these challenges.
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heavy breathing
- By Deborah Massey on 03-09-23
By: Jessica Smartt
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The Slight Edge
- Turning Simple Disciplines into Massive Success and Happiness
- By: Jeff Olson
- Narrated by: Shane Hagedorn
- Length: 9 hrs and 47 mins
- Unabridged
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The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire. In this 8th anniversary edition you'll hear not only the life-changing concepts of the original book, but also learn what author Jeff Olson discovered as he continued along the slight edge path: the Secret to Happiness and the Ripple Effect.
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Big start, bottoms out, then big finish
- By Trevor Pierce on 07-15-23
By: Jeff Olson
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Insight
- Why We're Not as Self-Aware as We Think, and How Seeing Ourselves Clearly Helps Us Succeed at Work and in Life
- By: Tasha Eurich
- Narrated by: Tasha Eurich
- Length: 11 hrs and 28 mins
- Unabridged
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Integrating hundreds of studies with her own research and work in the Fortune 500 world, organizational psychologist Tasha Eurich shatters conventional assumptions about what it takes to truly know ourselves - like why introspection isn't a bullet train to insight, how experience is the enemy of self-knowledge, and just how far others will go to avoid telling us the truth about ourselves. At a time when self-awareness matters more than ever, Insight is the essential playbook for surviving and thriving in an unaware world.
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Chicken noodle soup for the faux-llectual
- By Peter Hudson on 08-29-17
By: Tasha Eurich
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How to Get Paid for What You Know
- Turning Your Knowledge, Passion, and Experience into an Online Income Stream in Your Spare Time
- By: Graham Cochrane
- Narrated by: Graham Cochrane
- Length: 6 hrs and 12 mins
- Unabridged
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Your knowledge, passions, and skills can be transformed into a lucrative income stream that requires no college degree, zero employees, and less than $50 to get started. Whether it takes shape as a full-fledged business, a side hustle, or automated earnings is up to you!
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Real Disapointment
- By KCP on 05-31-22
By: Graham Cochrane
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Million Dollar Weekend
- The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
- By: Noah Kagan, Tahl Raz - contributor
- Narrated by: Noah Kagan
- Length: 4 hrs and 33 mins
- Unabridged
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The founder and CEO of AppSumo.com, Noah Kagan, knows how to launch a seven-figure business in a single weekend—and he’s done it seven times. Million Dollar Weekend will show you how. By Monday, you’ll have a market-tested, scalable business idea and you’ll be a entrepreneur on the path to seven figures. Million Dollar Weekend is the path to creating your dream life and attaining financial freedom.
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Barely started, & I'm SUPER excited and motivated!
- By Anonymous User on 04-01-24
By: Noah Kagan, and others
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The Obstacle Is the Way
- The Timeless Art of Turning Trials into Triumph
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 4 hrs and 38 mins
- Unabridged
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The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”
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Brilliant book; Terrible Reader
- By Jeffrey Dickinson on 06-24-23
By: Ryan Holiday
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How to Stop Worrying and Start Living
- Time-Tested Methods for Conquering Worry
- By: Dale Carnegie
- Narrated by: Robert Petkoff
- Length: 10 hrs and 35 mins
- Unabridged
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Thanks to Dale Carnegie’s classic work of practical advice, more than six million people have already discovered happier, more fulfilling lives. How to Stop Worrying and Start Living has also never been more relevant—particularly since it has been updated for the first time in forty years.
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Somewhat Annoying
- By The Alchemystic on 10-21-08
By: Dale Carnegie
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Your Next Five Moves
- Master the Art of Business Strategy
- By: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
- By Michael on 10-31-20
Pretty cool history lesson!
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Excellent
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Information everyone should know
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The winner - the best decision of all time - is almost shocking.
Much more than a list or case study
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Well researched book
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Interesting and left you wanting more
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Great book
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Good Book!
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Great recap of major companies choices that made them great
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Very interesting read!
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