-
The Greatest Business Decisions of All Time
- How Apple, Ford, IBM, Zappos, and Others Made Radical Choices That Changed the Course of Business.
- Narrated by: Peter Ganim
- Length: 4 hrs and 58 mins
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Publisher's summary
Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive - they go against the conventional wisdom.
In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?
Here, management consultant Verne Harnish, the CEO of Gazelles, and editors of Fortune provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders.
The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.
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Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
- Original Recording
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Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
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Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
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The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
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Six-Figure Side Hustle
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 3 hrs and 42 mins
- Original Recording
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Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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Not For YOU!
- By S. Seigel on 03-02-24
By: Rachel Rodgers
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Million-Dollar Habits
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs and 3 mins
- Original Recording
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Rachel Rodgers, personal finance expert and author of the best-selling We Should All Be Millionaires, delivers yet again in her three-part Audible Originals series. In Million Dollar Habits, Rodgers puts forward the habits you would do well to adopt in order to generate wealth. And before she gets to those habits, she first encourages you to raise your financial goals.
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Good foundational information.. ughh
- By JAR on 03-28-24
By: Rachel Rodgers
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Worst audio book doesn’t even read the book
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It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up: How a Few Companies Make It...and Why the Rest Don't is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business.
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Literally Useless | No Way 5 Star Reviews are real
- By Michael on 01-23-15
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Great by Choice
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The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.
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an unendurable narration
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What are the underlying handful of fundamentals that haven't changed for over a hundred years? From Harnish's famous "One-Page Strategic Plan" to his concise outline of eight practical actions you can take to strengthen your culture, this book is a compilation of best practices adapted from some of the best-run firms on the planet. Included is an instructive chapter co-authored by Rich Russakoff, revealing winning tactics to get banks to finance your business.
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The single best book I have read on business
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How you compensate people is one of the most important strategic decisions your company will make—but few “get it right and out of sight.” Nail it and you can add hundreds of percentage points to the bottom line while driving up the energy in the organization. Make the wrong call (or piecemeal the decision together), and the results will create needless drama throughout the organization.
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Built to Last
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Literally Useless | No Way 5 Star Reviews are real
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an unendurable narration
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Good info, over-the-top narration
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BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and 15 new essays. BE 2.0 pulls together the key concepts across Collins' 30 years of research into one integrated framework called The Map.
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Great book, terrible audio wanted to ask a refund
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From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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Mediocre; few actionable take-aways.
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The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
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Difficult Listen, but Probably a Great Read
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What listeners say about The Greatest Business Decisions of All Time
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Josh Pipping
- 12-04-18
Pretty cool history lesson!
Very cool idea for a book. What business owner wouldn't want to hear about the greatest business decisions of all time?
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- Amazon Customer
- 10-14-19
Excellent
Every business student, aspiring business leader, MBA student, CEO, and entrepreneur need to read this book.
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- GaryLR
- 01-30-17
Much more than a list or case study
It was quite interesting to hear the circumstances and decision making process that resulted in making the "best decisions", as well as the reason for each decision being included. The story telling style makes you realize that people are involved, and helps the listener to identify.
The winner - the best decision of all time - is almost shocking.
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- Sami
- 06-18-18
Well researched book
I enjoyed this book. It’s a very easy listening with lots of nuggets and ideas to build on. Highly recommended
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- Paul
- 03-25-15
Information everyone should know
Verne takes the important stuff and delivers it in a way that you'll never forget it! fantastic information and stories
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4 people found this helpful
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- Bill Redfield
- 02-02-17
Interesting and left you wanting more
wish there were more extraneous info as to what each change maker was dealing with to get a better understanding of the total picture of that time.
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1 person found this helpful
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- Samuel Moncrieff
- 06-11-16
Great book
very interesting stories about intriging busineaa decisions throughout time. a very good book. 20 words is annoying however
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- Josh
- 10-18-15
Good Book!
It's not necessarily a game changing book like "Good to Great." However you'll find value in the stories of leadership. I recommend it and it's so easy to listen to.
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2 people found this helpful
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- Mrsantana
- 02-21-23
Great recap of major companies choices that made them great
The simple yet great choices that all great companies made to achieve greatness. A good book to listen to a few times.
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1 person found this helpful
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- Emily LaRu
- 12-10-18
Very interesting read!
There are many examples of huge companies who took a gamble and how to pay off big-time.
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