The Greatest Business Decisions of All Time
How Apple, Ford, IBM, Zappos, and Others Made Radical Choices That Changed the Course of Business.
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Narrated by:
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Peter Ganim
About this listen
Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive - they go against the conventional wisdom.
In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?
Here, management consultant Verne Harnish, the CEO of Gazelles, and editors of Fortune provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders.
The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.
©2012 Verne Harnish and Brian Dumaine (P)2013 Audible, Inc.Listeners also enjoyed...
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Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
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The Little Book of Common Sense Investing
- The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
- By: John C. Bogle
- Narrated by: L. J. Ganser
- Length: 5 hrs and 50 mins
- Unabridged
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The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.
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One star for every point this 5 hour book makes.
- By Matt on 01-31-19
By: John C. Bogle
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
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Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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Six-Figure Side Hustle
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 3 hrs and 42 mins
- Original Recording
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Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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Not For YOU!
- By S. Seigel on 03-02-24
By: Rachel Rodgers
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The Most Important Thing
- Uncommon Sense for The Thoughtful Investor
- By: Howard Marks
- Narrated by: John FitzGibbon
- Length: 7 hrs and 9 mins
- Unabridged
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Howard Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career.
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Five Star Book, two Star Audiobook
- By Johnny on 06-08-15
By: Howard Marks
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What listeners say about The Greatest Business Decisions of All Time
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Josh Pipping
- 12-04-18
Pretty cool history lesson!
Very cool idea for a book. What business owner wouldn't want to hear about the greatest business decisions of all time?
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- Amazon Customer
- 10-14-19
Excellent
Every business student, aspiring business leader, MBA student, CEO, and entrepreneur need to read this book.
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- Paul
- 03-25-15
Information everyone should know
Verne takes the important stuff and delivers it in a way that you'll never forget it! fantastic information and stories
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4 people found this helpful
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- GaryLR
- 01-30-17
Much more than a list or case study
It was quite interesting to hear the circumstances and decision making process that resulted in making the "best decisions", as well as the reason for each decision being included. The story telling style makes you realize that people are involved, and helps the listener to identify.
The winner - the best decision of all time - is almost shocking.
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- Sami
- 06-18-18
Well researched book
I enjoyed this book. It’s a very easy listening with lots of nuggets and ideas to build on. Highly recommended
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- Bill Redfield
- 02-02-17
Interesting and left you wanting more
wish there were more extraneous info as to what each change maker was dealing with to get a better understanding of the total picture of that time.
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1 person found this helpful
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- Samuel Moncrieff
- 06-11-16
Great book
very interesting stories about intriging busineaa decisions throughout time. a very good book. 20 words is annoying however
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- Josh
- 10-18-15
Good Book!
It's not necessarily a game changing book like "Good to Great." However you'll find value in the stories of leadership. I recommend it and it's so easy to listen to.
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2 people found this helpful
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- Mrsantana
- 02-21-23
Great recap of major companies choices that made them great
The simple yet great choices that all great companies made to achieve greatness. A good book to listen to a few times.
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1 person found this helpful
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- Emily LaRu
- 12-10-18
Very interesting read!
There are many examples of huge companies who took a gamble and how to pay off big-time.
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