The King of Content
Sumner Redstone’s Battle for Viacom, CBS, and Everlasting Control of His Media Empire
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Narrated by:
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Gabra Zackman
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By:
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Keach Hagey
About this listen
Sumner Murray Redstone, once feared as the “mad genius” of media who would dump his CEOs for mere wobbles in his companies’ stock price, had built one of the world’s greatest media empires through a series of audacious takeovers constructed to ensure that he always maintained control. Today he controls 80 percent of the voting shares of both Viacom and CBS, meaning that on a whim he could replace the entire boards of two public companies with a combined value of $40 billion. He spent decades performing meticulous estate planning so that his control would extend beyond the grave (which he loved telling reporters he would never lie in), constructing trusts designed to make it impossible for his heirs to sell his companies after he died. “Unless they start doing terribly,” he told the Wall Street Journal in 2012, “which they will not.”
As listeners will discover in The King of Content, Redstone’s confidence at the time was not misplaced. His life up to that point had been a story of exceeding expectations, climbing from the son of a linoleum peddler in the Jewish immigrant tenements of Boston’s West End to Harvard Law School, from the president of his father’s regional drive-in movie chain to the owner of Viacom, from a cerebral lawyer who shopped at Filene’s Basement to the owner of a coveted Hollywood studio, and ultimately, after the Viacom-CBS merger, to the controlling shareholder of the largest merged media entity in US history. The credo that he coined and repeated for decades - “content is king” - turned out to be more true in the digital world than he could have ever guessed.
Through exclusive interview and hundreds of pages of legal documents, Keach Hagey reveals the story behind the rise and fall of this remarkable figure, and the details of the family members fighting for control of his vast empire. At the heart of all the dueling lawsuits running through the Redstone family is Sumner Redstone’s tumultuous love life - particularly the fallout from his 2002 divorce from Phyllis, his wife of 52 years. More recently, Redstone’s life has become a tabloid soap opera thanks a lawsuit brought by one of his ex-girlfriends, Manuela Herzer. If the judge finds him incompetent, it will greatly increase the pressure on his trustees to begin the process of placing his controlling stakes in the hands of a seven-person trust who are expected to duke it out over what will become of the companies.
Yet the appetite for Redstone’s assets is not what it would have been just a few years ago. While CBS - bolstered by its sports rights and the programming prowess of its former actor CEO, Les Moonves - has experienced modest declines in the age of cord-cutting, Viacom’s fall has been dizzying. Ratings at its biggest cable networks, which include MTV, Comedy Central, Nickelodeon, BET, and Vstrong, have been falling double-digit percentages for years.
©2018 Keach Hagey (P)2018 HarperCollins PublishersListeners also enjoyed...
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By: Fred Goodman
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The Real Romney
- By: Michael Kranish, Scott Helman
- Narrated by: Dan Woren
- Length: 12 hrs and 50 mins
- Unabridged
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Mitt Romney has masterfully positioned himself as the front-runner for the 2012 Republican presidential nomination. Even though he's become a household name, the former Massachusetts governor remains an enigma to many in America, his character and core convictions elusive, his record little known. Who is the man behind that high-wattage smile? In this definitive, unflinching biography by Boston Globe investigative reporters Michael Kranish and Scott Helman, listeners will finally discover the real Romney.
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Hard to conceal resentment and feign objectvity...
- By I F Leger on 02-10-12
By: Michael Kranish, and others
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Mike Bloomberg
- Money, Power, Politics
- By: Joyce Purnick
- Narrated by: Mark Moseley
- Length: 6 hrs and 43 mins
- Unabridged
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Michael Bloomberg is not only New York City's 108th mayor; he is a business genius and self-made billionaire. He has run the toughest city in America with an independence and show of ego that first brought him great success and eventually threatened it. Yet while Bloomberg is internationally known and admired, few people know the man behind the carefully crafted public persona.
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Not the most captivating, but a decent summary
- By liz w on 03-06-17
By: Joyce Purnick
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The Big Rich
- The Rise and Fall of the Greatest Texas Oil Fortunes
- By: Bryan Burrough
- Narrated by: James Jenner
- Length: 22 hrs and 11 mins
- Unabridged
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Best-selling author Bryan Burrough reveals how four Texas oil tycoons transformed America. Rising from humble beginnings through hard work and shrewd dealings, they shifted the balance of power in American politics. While hobnobbing with movie stars and presidents, the Big Rich also created the legend of the swaggering Texas oilman with island hideaways and sprawling ranches.
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Big, Sordid, Fascinating, PoliticallyCorrect
- By Darkcoffee on 11-09-09
By: Bryan Burrough
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In-N-Out Burger
- A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
- By: Stacy Perman
- Narrated by: Loren Lester
- Length: 10 hrs and 13 mins
- Unabridged
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It's the untold story of the renegade burger chain that evokes a passionate following unlike any other. In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. It is a testament to old-fashioned values and reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.
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Flowery Promo Piece
- By Melissa on 02-22-10
By: Stacy Perman
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Dethroning the King
- The Hostile Takeover of Anheuser-Busch, an American Icon
- By: Julie MacIntosh
- Narrated by: Joyce Bean
- Length: 12 hrs and 57 mins
- Unabridged
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How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? With timing - and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.
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Good Story but Narration Can be Annoying
- By Ken on 10-21-11
By: Julie MacIntosh
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The Asylum
- The Renegades Who Hijacked the World's Oil Market
- By: Leah McGrath Goodman
- Narrated by: Robert Fass
- Length: 16 hrs and 34 mins
- Unabridged
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They were a band of outsiders unable to get jobs with New York's gilded financial establishment. They would go on to corner the world's multitrillion-dollar oil market, reaping unimaginable riches while bringing the economy to its knees. Meet the self-anointed kings of the New York Mercantile Exchange. In some ways, they are everything you would expect them to be: a secretive, members-only club of men and women who live lavish lifestyles; cavort with politicians, strippers, and celebrities; and blissfully jacked up oil prices to nearly $150 a barrel while profiting off the misery of the working class.
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A far better book than its come-on implies
- By Philo on 01-05-14
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Good for the Money
- My Fight to Pay Back America
- By: Bob Benmosche
- Narrated by: Sean Pratt
- Length: 9 hrs and 33 mins
- Unabridged
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In 2009, at the peak of the financial crisis, AIG - the American insurance behemoth - was sinking fast. It was the peg upon which the nation hung its ire and resentment during the financial crisis: the pinnacle of Wall Street arrogance and greed. When Bob Benmosche climbed aboard as CEO, it was widely assumed that he would go down with his ship. In mere months, he turned things around, pulling AIG from the brink of financial collapse and restoring its profitability.
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Worthwhile, informative, and just short of inspiring
- By Preston on 11-17-21
By: Bob Benmosche
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Barbarians at the Gate
- The Fall of RJR Nabisco
- By: Bryan Burrough, John Helyar
- Narrated by: Bryan Burrough, John Helyar
- Length: 3 hrs and 2 mins
- Abridged
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Barbarians at the Gate has been called one of the most influential business books of all time, the definitive account of the largest takeover in Wall Street history. Bryan Burrough's and John Helyer's account of the frenzy that overtook Wall Street in October and November of 1988 gives us not only a detailed look at financial operations at the highest levels but a richly textured social history of wealth in the twilight of the Reagan era.
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Abridged and Poorly Read
- By Jake on 01-24-13
By: Bryan Burrough, and others
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All the Rave
- The Rise and Fall of Shawn Fanning’s Napster
- By: Joseph Menn
- Narrated by: John Rubinstein
- Length: 13 hrs and 59 mins
- Unabridged
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The definitive inside account of the file-sharing revolution that overthrew the music industry, All the Rave reveals the family betrayal, greed, and mismanagement that hijacked one the most fundamental innovations of the Internet era. Named one of the three best books of 2003 by Investigative Reporters and Editors Inc., All the Rave has been out of print until now and unavailable in most formats. Author and veteran technology journalist Joseph Menn also wrote 2010's Fatal System Error: The Hunt for the New Crime Lords who are Bringing Down the Internet.
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The Far-reaching Karma of Napster
- By Susie on 04-29-13
By: Joseph Menn
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Inside Scientology
- The Story of America's Most Secretive Religion
- By: Janet Reitman
- Narrated by: Stephen Hoye
- Length: 15 hrs and 40 mins
- Unabridged
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Scientology, created in 1954 by a prolific sci-fi writer named L. Ron Hubbard, claims to be the world's fastest-growing religion, with millions of members around the world and huge financial holdings. Its celebrity believers keep its profile high, and its teams of "volunteer ministers" offer aid at disaster sites such as Haiti and the World Trade Center. But Scientology is also a notably closed faith, harassing journalists and others through litigation and intimidation, even infiltrating the highest levels of government to further its goals.
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My cup of tea.
- By MWMcCabe on 08-09-11
By: Janet Reitman
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The Bettencourt Affair
- The World's Richest Woman and the Scandal That Rocked Paris
- By: Tom Sancton
- Narrated by: Amanda Carlin
- Length: 13 hrs and 51 mins
- Unabridged
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Heiress to the nearly 40-billion-dollar L’Oréal fortune, Liliane Bettencourt was the world’s richest woman and the 14th wealthiest person. But her gilded life took a dark yet fascinating turn in the past decade. At 94, she was embroiled in what has been called the Bettencourt Affair, a scandal that dominated the headlines in France. Why? It’s a tangled web of hidden secrets, divided loyalties, frayed relationships, and fractured families, set in the most romantic city - and involving the most glamorous industry - in the world.
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A Juicy Chronicle
- By Jean on 10-24-17
By: Tom Sancton
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The Zeroes
- My Misadventures in the Decade Wall Street Went Insane
- By: Randall Lane
- Narrated by: Randall Lane
- Length: 12 hrs and 4 mins
- Unabridged
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Magazine entrepreneur Randall Lane had a prime seat at Wall Street's biggest greed fest. The Zeroes is a memoir about the excesses and bad behavior of an outsider who got pulled into a crazy, self-contained world.
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A very entertaining tale
- By andy on 11-03-13
By: Randall Lane
What listeners say about The King of Content
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- tony gregorio
- 07-17-18
a story that highlights how arrogance blinds
It's an interesting book, that follows the rise of power of a whole family and the centralizing force of a patriarch. His arrogance seems to mask his insecurity. It appears that he wanted to prove his worth constantly. I would speculate that he sought his father's approval in some strange way. his arrogance is why Viacom may have missed the social media boat. it allowed underlyings to jockey for personal power and not be held truly accountable.
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- Amazon Customer
- 12-18-18
Great Reade. Anyone who has worked at a Film Theatre or Media Congomerate.
Most interesting facts I do not know what the backstory is father and how he had created the national news from the top of the games and drive him in my class was a great read and insight into
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- John Kane
- 07-20-18
Disappointing
This book was a let down for a # of rewsons; overall it came up short from end to end.
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- Anonymous User
- 04-03-19
Feels biased. Well researched, but not engaging.
Heavily (and tediously) slanted against Sumner and in favor of his daughter Sherry. Little insight into Sumner’s thoughts/feelings, which is what I hope for in bios like these. Author seems most interested in exploring feminist themes.
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1 person found this helpful