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The Neuro Revolution
- How Brain Science Is Changing Our World
- Narrated by: L. J. Ganser
- Length: 9 hrs and 35 mins
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Publisher's summary
From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected - all of us.
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Editorial reviews
Author Zack Lynch got interested in neuroscience after a bungee-jumping misadventure left him with a serious back injury. After years of pain, then-new MRI technology helped diagnose a ruptured disk in his spine, leading to a successful recovery and allowing Lynch to get back to the slopes with his snowboard just a few months later.
From this opening anecdote forward, Lynch’s energetic personality and his enthusiasm for neurotechnology spill forth throughout The Neuro Revolution, as he crafts a wide-ranging forecast for how neurotechnology will impact virtually every aspect of society in the future — a future he calls the “neurosociety”. Narrator L.J. Ganser — who compares narrating a well-written book to good surfing — is a perfect match for Lynch’s consistently excited, but conversational tone. Ganser’s voice is lively but controlled, almost persuasive in its effortless delivery. Through Ganser’s reading, the book’s quick, garrulous language maintains a consistent, pleasant flow.
Brain imaging is a recent technology, but one Lynch believes will revolutionize the way humans conduct law, marketing, and finance, and the way we understand religion, art, and social groups. Lynch contextualizes each of his projections with a background in the field and general explanation of how neuroscience intersects with each topic. The chapter on law, for instance, places brain imaging within the larger discussion of the role of scientific evidence in criminal cases. Lynch discusses the history of lie-detection devices in the justice system before exploring the possible applications of EEG and MRI technologies in discerning truth. As in his exploration of other new neuro-fields, Lynch’s forecast includes a warning of the possible misuse and abuse of brain imaging in determining exactly what, or how much people know.
The Neuro Revolution is a fun, intriguing listen for anyone who enjoys thinking about the potential applications of emerging technologies. While it does not delve into any specifics of brain functioning, or provide an in-depth review of current research in brain imaging, it does present a well-researched, market-oriented glimpse into the future role of a powerful new tool. —Emily Elert
Critic reviews
"When I started reading this book, I thought Lynch's observations were rather hyperbolic. By the time I finished the book, I was stunned to realize that his points are not only rational but of urgent importance. Avoid reading this book at your peril." (Vint Cerf, Chief Internet Evangelist, Google Inc., also known as the "Father of the Internet")
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Story
In The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and more.
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Did you know conservatives have more orgasms?
- By Josh on 10-21-20
By: Daniel Z. Lieberman MD, and others
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Thinking Machines
- The Quest for Artificial Intelligence - and Where It's Taking Us Next
- By: Luke Dormehl
- Narrated by: Gus Brown
- Length: 8 hrs and 12 mins
- Unabridged
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When most of us think about artificial intelligence, our minds go straight to cyborgs, robots, and sci-fi thrillers where machines take over the world. But the truth is that artificial intelligence is already among us. It exists in our smartphones, fitness trackers, and refrigerators that tell us when the milk will expire. In some ways the future people dreamed of at the World's Fair in the 1960s is already here. We're teaching our machines how to think like humans, and they're learning at an incredible rate.
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Mostly platitudes with no depth
- By Gary on 03-24-17
By: Luke Dormehl
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The Neurogeneration
- The New Era in Brain Enhancement That Is Revolutionizing the Way We Think, Work, and Heal
- By: Tan Le
- Narrated by: Tan Le
- Length: 9 hrs and 40 mins
- Unabridged
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The human brain is perhaps the most powerful and mysterious arrangement of matter in the known universe. New discoveries that unravel this mystery and let us tap into this power offer almost limitless potential - the ability to reshape ourselves and our thought processes, to improve our health and extend our lives, and to enhance and augment the ways we interact with the world around us. In The NeuroGeneration, award-winning inventor Tan Le explores exciting advancements in brain science and neurotechnology that are revolutionizing the way we think, work, and heal.
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Chock full of eye opening information!
- By pondo on 02-29-20
By: Tan Le
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Know This
- Today's Most Interesting and Important Scientific Ideas, Discoveries, and Developments
- By: John Brockman
- Narrated by: Gabra Zackman, Dan John Miller
- Length: 14 hrs and 39 mins
- Unabridged
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Scientific developments radically alter our understanding of the world. Whether it's technology, climate change, health research, or the latest revelations of neuroscience, physics, or psychology, science has, as Edge editor John Brockman says, "become a big story, if not the big story". In that spirit this new addition to Edge.org's fascinating series asks a powerful and provocative question: What do you consider the most interesting and important recent scientific news?
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Pete and Repeat and Re-repeat
- By Daniel L on 02-25-18
By: John Brockman
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Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- By: Steven Quartz, Anette Asp
- Narrated by: James Patrick Cronin
- Length: 10 hrs
- Unabridged
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In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
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Some Useful Ideas
- By Carson on 07-20-17
By: Steven Quartz, and others
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Whiplash
- How to Survive Our Faster Future
- By: Joi Ito, Jeff Howe
- Narrated by: James Foster
- Length: 7 hrs and 48 mins
- Unabridged
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Today, not only is everything digital getting faster, cheaper, and smaller at an exponential rate, we also have the Internet. When these two revolutions - one in technology and the other in communications - joined, an explosive force was unleashed that changed the very nature of innovation. And with any change, we have seen many strategic blunders and extraordinary learning curves along the way.
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Just general advice on how to survive
- By A. Yoshida on 09-01-17
By: Joi Ito, and others
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Resilience
- Why Things Bounce Back
- By: Andrew Zolli, Ann Marie Healy
- Narrated by: Sean Runnette
- Length: 11 hrs and 8 mins
- Unabridged
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Katrina. Haiti. BP. Fukushima. The Great Recession. Those are just a few of the catastrophic disruptions the world has endured in recent years. As we try to respond to such crises, key questions arise: What causes one system to break under great stress and another to rebound? How much change can a complex system absorb while still retaining its purpose and function? What characteristics make it adaptive to change? Provocative and eye-opening, Resilience sheds light on the nature of change.
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Totally Misleading Title
- By Doug on 07-18-12
By: Andrew Zolli, and others
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Virus of the Mind
- The New Science of the Meme
- By: Richard Brodie
- Narrated by: Richard Brodie
- Length: 4 hrs and 36 mins
- Abridged
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Virus of the Mind is the first popular work devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society. Here, the author carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives.
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The "Memes Explain Everything" Meme.
- By Nelson Alexander on 02-20-10
By: Richard Brodie
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The Formula
- How Algorithms Solve all our Problems…and Create More
- By: Luke Dormehl
- Narrated by: Daniel Weyman
- Length: 7 hrs and 26 mins
- Unabridged
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A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
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Not about algorithms. Not an original book.
- By Landon Rordam on 12-02-14
By: Luke Dormehl
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The Self Illusion
- Why There Is No "You" Inside Your Head
- By: Bruce Hood
- Narrated by: Bruce Hood
- Length: 10 hrs and 20 mins
- Unabridged
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The Self Illusion provides a fascinating examination of how the latest science shows that our individual concept of a self is in fact an illusion. Most of us believe that we possess a self - an internal individual who resides inside our bodies, making decisions, authoring actions and possessing free will. The feeling that a single, unified, enduring self inhabits the body is compelling and inescapable. But that sovereignty of the self is increasingly under threat from science as our understanding of the brain advances.
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Disappointing
- By David R Pinsof on 05-10-12
By: Bruce Hood
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You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 40 mins
- Unabridged
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You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
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Not a lot of guidance
- By A. Yoshida on 02-08-14
By: David McRaney
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- By: Christophe Morin PhD, Patrick Renvoise
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
- Unabridged
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Not about persuasion
- By Paul Kersey on 03-12-21
By: Christophe Morin PhD, and others
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Mind Wide Open
- Your Brain and the Neuroscience of Everyday Life
- By: Steven Johnson
- Narrated by: Alan Sklar
- Length: 8 hrs and 7 mins
- Unabridged
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Brilliantly exploring today's cutting edge brain research, Mind Wide Open allows readers to understand themselves and the people in their lives as never before. Using a mix of experiential reportage, personal storytelling, and fresh scientific discovery, Steven Johnson describes how the brain works and how its systems connect to the day-to-day realities of individual lives.
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A totally new perspective on life
- By Jonathan on 09-16-04
By: Steven Johnson
What listeners say about The Neuro Revolution
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Barbara
- 03-11-12
Interesting topic
Is there anything you would change about this book?
The author is very enthusiastic about how Functional Magnetic Resonance Imaging (FMRI) will create a new epoch in law, in business, and in medicine, but spends too much time explaining familiar ideas and concepts.
Were the concepts of this book easy to follow, or were they too technical?
The author made sure that his concept--one concept--was very easy to follow, at the expense of boring readers with knowledge of the subject gleaned from just magazines and newspapers, to say nothing of those readers who may have learned more.
Any additional comments?
This is the third or fourth book I've listened to in which the author claims to have known absolutely nothing about a subject before researching it intensely for the purpose of writing a book. One can learn a lot of fascinating things from the outside observer's point of view, but also be surprised at an author's missing some essential point or getting an important fact wrong. I felt uneasy as I listened to this author, because he draws gigantic conclusions based on little evidence and seems to start with even less than a literate person's understanding of different fields. I felt like he was an untrustworthy first person narrator.
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3 people found this helpful