The New Brand You
Your New Image Makes the Sale for You
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Narrated by:
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Julie Broad
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By:
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Julie Broad
About this listen
You want people to recognize you, like you, and trust you, so they buy from you.
You may have already branded yourself with this in mind, but perhaps you're not getting the desired results.
Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail.
So what does work? In The New Brand You, Julie Broad, MBA, best-selling author, popular speaker, and award-winning entrepreneur, shares the secrets of creating a trusted brand.
You'll learn what is critical in reinventing your personal brand, and why you may never have to tweet, pin, or post to do it.
Did you know that...?
- Your brand is first of all about the feelings, thoughts, and experiences of your customers and clients
- There are at least 42 common communication mistakes that dilute your message, and only two things you have to do to have a brand with big impact
- Online, you are who Google says you are
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Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
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Go-Givers Sell More
- By: Bob Burg, John Mann
- Narrated by: Bob Burg, John Mann
- Length: 3 hrs and 47 mins
- Unabridged
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Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
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Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
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She Means Business
- By: Carrie Green
- Narrated by: Carrie Green
- Length: 5 hrs and 35 mins
- Unabridged
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Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection, you can get your ideas, messages, and business out there like never before and create so much success. In this book Carrie Green shows you how. Carrie started her first online business at the age of 20. She knows what it's like to be an ambitious and creative woman.
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Worst book ever
- By Kiki on 10-09-17
By: Carrie Green
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The Dream Chaser
- If You Don't Build Your Dream, Someone Will Hire You to Help Build Theirs
- By: Tony A. Gaskins Jr.
- Narrated by: Tony A. Gaskins Jr.
- Length: 9 hrs and 57 mins
- Unabridged
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Does your daily effort at work build your dream, or someone else's? Do you do your job for the paycheck or the fulfillment? It's possible to have both, and this book shows you how to get there. The key is in following your passion and purpose. You have a natural-born talent - whether you know it or not - that can make the world a better place. You have a unique story and vision that can lead you to the life you love.
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Author says he wrote it in a week. I believe him.
- By Scott on 03-06-23
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
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Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
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The Introvert Entrepreneur
- Amplify Your Strengths and Create Success on Your Own Terms
- By: Beth L. Buelow
- Narrated by: Beth L. Buelow
- Length: 7 hrs and 1 min
- Unabridged
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In The Introvert Entrepreneur, professional coach Beth Buelow shows listeners how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics.
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Good Info.
- By Heather Taskovics on 05-09-16
By: Beth L. Buelow
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
What listeners say about The New Brand You
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- readingfan
- 08-04-17
Charming and practical
I really enjoyed Julie Broad's willingness to put her whole self out there. Not only is this a well-researched book, but the author has done a brilliant job of making the material interesting. Lots of to-do lists, encouragement and funny stories inside ... as well as timely brand-building content.
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- GUILLERMO FERRERO
- 03-23-17
Five Stars
Julie did it again! She delivered another intelligent, entertaining, practical and inspiring book! This book will help anyone in business and life. Love all the stories, examples and homework at the end of each chapter. Great to listen to her narrating it, she put life to the book!
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- Rebecca Keselburg
- 11-28-17
Interesting and important branding information
I found it interesting and engaging while I learned valuable tips and strategies for a strong personal brand. She is a fantastic story teller and I appreciate her humor and simple teaching style. I have listened to this 3 times already. Packed with value. Must read if you are building a business of any kind.
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- dude
- 10-06-23
Entertaining and enlightening
This is a great resource for building a personal brand. Especially for someone first starting out.
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- Sam Perren
- 01-18-17
Caution: Great action steps and inspiration within.
Julie, hearing your voice as though you're talking to me right in the same room is awesome!
I am an audio learner, so although I have a copy of your book that I've read, I picked up so much more by hearing you talk me through it. Thanks for all your hard work in putting this out there, it's SOOO much better than a hired voice actor. Thank you!
To anyone reading this, I'm a past client, paid $1500 to be part of one of Julie's webinar series on building influence that was worth every penny, and this audio book is just as good, except there is no direct contact with Julie :(
Anyway, I'll be re-listening to this book until I do EVERY action item.
"The missing piece is ALWAYS action!" - Julie Broad
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1 person found this helpful
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- Julia Smith
- 02-07-17
Excellent value & very sound advice
Would you consider the audio edition of The New Brand You to be better than the print version?
I prefer audio books these days because I can listen to them "on the go." I would recommend going to the web site before you start reading though and ask for the free downloadable workbook & content calendar as it is useful to have a format and a place to jot ideas/key points down as they come to you.
What does Julie Broad bring to the story that you wouldn’t experience if you just read the book?
The narration is engaging and compelling and is able to communicate some key points around verbal communication that would have been harder in print.
Any additional comments?
I loved this book. It paid for itself several times over before I even got to the end of it. Before you spend any more time & money on branding, advertising, marketing, etc.... this book can help you get really clear on your "why" and the way you want to communicate with your customers. Without this as a solid foundation, you will never be as effective as you could be. The book was a good length, narration was enjoyable, pace was good and I found it really thought provoking. Came away with clear goals & the beginning of a great branding strategy.
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- Zen Farm Organix
- 12-08-23
From Realtor to Writer
Thank you for writing this book and encouraging me to write mine. We are so similar. I branded myself in real estate, became locally successful in the same era, 2008 forward, burned out by 2015 and officially retired in 2017. I became a grandmother in 2018 and decided to write a book in 2019. Between the global pandemic, politics and personal developments, my book is ever evolving. Thank you for giving me the clarity and confidence to continue. This is exactly what I’m ready for now, as I’m focusing on finishing my book while building my brand.
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- Samantha Walton
- 01-17-17
Feel empowered to build your personal brand!
What made the experience of listening to The New Brand You the most enjoyable?
Julie really delivers! I highly recommend the book, “The New Brand You”. The book offers a refreshing perspective on branding and marketing. I consider Julie to be a thought leader in this space and I like that she speaks from experience and provides lots of examples in her book. It makes the topics easy to understand and with the tips and practical advice she gives in her book, I now feel empowered and inspired to transform my personal brand and business. A great resource book for your library that you will want to listen to again and again.
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1 person found this helpful
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- Christian AUD.ca
- 05-11-17
excellent insightful and fresh bersonal branding
a strong addition to the personal branding space with great personal anecdotes. Rare insights are shared that even a veteran can learn from.
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- Daniel Godoy
- 07-02-19
a great resource
a nexus of many of the books and ideas that i have been collecting for these few years
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