
The Perfect Thing
How the iPod Shuffles Commerce, Culture, and Coolness
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Narrated by:
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Anthony Rapp
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By:
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Steven Levy
Besides being one of the most successful consumer products in decades, the iPod has changed our behavior and even our society. It has transformed Apple from a computer company into a consumer-electronics giant. It has remolded the music business, altering not only the means of distribution but even the ways in which people enjoy and think about music. Its ubiquity and its universally acknowledged coolness have made it a symbol for the digital age itself, with commentators remarking on "the iPod generation". Now the iPod is beginning to transform the broadcast industry, too, as podcasting becomes a way to access radio and television programming. Meanwhile, millions of "Podheads" obsess about their gizmo, reveling in the personal soundtrack it offers them, basking in the social cachet it offers, and even wondering whether the device itself has its own musical preferences.
Steven Levy, the chief technology correspondent for Newsweek magazine and a longtime Apple watcher, is the ideal writer to tell the iPod's tale. He has had access to all the key players in the iPod story, including Steve Jobs, Apple's charismatic cofounder and CEO, whom Levy has known for over 20 years.
©2006 Steven Levy. All rights reserved (P)2006 Simon and Schuster Inc. All rights reserved. AUDIOWORKS is an imprint of Simon and Schuster Audio Division, Simon and Schuster Inc.Listeners also enjoyed...




















Critic reviews
"Apple fans and iPod owners will enjoy Levy's exploration." (Publishers Weekly)
And agreeing with the previous reviewer, the chapter on shuffle-mode was quite a bit long in the tooth and really only worth a couple of minutes mention.
The quality of this audiobook's recording was substandard. The voice was "tinny" and not as clear as most other audiobooks, which is ironic as heck.
Overall, though, if you consider yourself a tech fan, I would recommend this book.
An enjoyable listen
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I'm not a Mac-ophile. Unlike some of the comments in the book about the spiritual journey of the company Apple, I'm not really there. However, I really enjoyed the description of the how the iPod came to be. How the designers really wanted something "perfect" and kept pushing to create it. I love their obsession with minimalism. The focus on designing something to such a level that the design itself becomes virtually invisible -- that the functionality of the device is key.
The discussions about how the iPod has made people into Stepfords like the bad robot wife movie is hilarious. Anyone with a long commute knows the daily mindlessness and sense of complete lost time, even life from those lifeless, senseless minutes that seem to drain years from one's life. My iPod took the drear out, engaged my mind with audiobooks or at least let me feel like the time was valuable with foreign language vocabulary study.
I find this book odd for its obsession with music, since music is only one of many types of media one can consume on this device. One company, sadly gone out of business, created a set of Chinese character flashcards for the iPod, which I thought was awesome. I love Lumosity, so I was really stoked to hear they'd created Apps for the iPod, but when I went to the iTunes store, was sad to discover they are only for the iPod touch.
The pocket entertainment system has significantly reduced the pain of plane rides and unfortunately, I have endured too many transoceanic flights -- the worst is a half-globe flight with a wailing infant -- but the iPod adds a cottony distance between me and the child making sleep possible and taking the edge off the baby's high notes.
Honestly, I can't imagine life without this thing now. It improves my life in so many ways. I can consume audio books at a significantly higher rate than I was ever able to consume paperbooks. And I can carry them with me without exceeding airline luggage limits. I can change, according to brain fatigue from Chinese philosophy or Japanese language instruction to Judas Priest with the same swish and flick hero Harry uses to vanquish villains in Potter flicks.
Thanks to the Apple team and thanks to Steven Levy for this fun and frolicking history of the thing that modernized life.
I read on the internet that iPods have sold more than 300 million. In this book, Steven Levy notes that the walkman sold around 300 million. Is that right? Are they neck and neck for sales? Seems odd somehow.
This Book is a Blast
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An Appreciation of the iPod
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Mildly entertaining, but too lightweight at times
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not a book, it's a commercial!
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