The Real Madrid Way
How Values Created the Most Successful Sports Team on the Planet
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Narrated by:
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Charles Constant
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By:
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Steven G. Mandis
About this listen
Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world.
How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously analyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base.
Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community.
©2016 Steven G. Mandis (P)2017 TantorListeners also enjoyed...
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In this age of billion dollar athletic marketing campaigns, “feel good” philosophy with no connection to reality, and a Sports Media echo chamber that’s all too eager swallow whatever idiotic notion happens to be in vogue at the moment, it’s tough to find people who aren’t afraid to say what they’re really thinking.
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Great book, Repeats majority of themes from radio
- By Troy on 01-20-14
By: Colin Cowherd
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The Club
- How the English Premier League Became the Wildest, Richest, Most Disruptive Force in Sports
- By: Joshua Robinson, Jonathan Clegg
- Narrated by: Shaun Grindell
- Length: 13 hrs and 6 mins
- Unabridged
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No one knew it when their experiment began, but without any particular genius or acumen, the motley cast of billionaires and hucksters behind the modern Premier League struck gold. Pretty soon, everyone wanted to try their luck, from Russian oligarchs to Emirati sheikhs, American tycoons, and Asian Tiger titans. Some succeeded beyond their wildest dreams. Some lost everything. Today, players are sold for tens of millions, clubs are valued in the billions, and games are beamed out to nearly 200 countries, all while the league struggles to preserve its English soul.
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Read don't listen
- By JR3 on 01-23-19
By: Joshua Robinson, and others
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The Orange Revolution
- How One Great Team Can Transform an Entire Organization
- By: Adrian Gostick, Chester Elton
- Narrated by: Adrian Gostick, Chester Elton
- Length: 7 hrs and 3 mins
- Unabridged
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Following the enormous popularity of their bestselling The Carrot Principle, Adrian Gostick and Chester Elton return with a groundbreaking guide to building high-performance teams. The powerful research reported in The Orange Revolution reveals that the true driver of exceptional success for great companies is not a genius CEO....
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Good Business Book on Teams
- By Lisa on 09-25-11
By: Adrian Gostick, and others
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Quiet Leadership
- Winning Hearts, Minds and Matches
- By: Carlo Ancelotti
- Narrated by: Richard Lumsden
- Length: 6 hrs and 51 mins
- Unabridged
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Carlo Ancelotti is one of the greatest managers of all time, with five Champions League titles to his name. Yet his approach could not be further from the aggressive theatricals favoured by many of his rivals. His understated style has earned him the fierce loyalty of players like David Beckham, Zlatan Ibrahimovic and Cristiano Ronaldo.
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Candy for any leader who also loves football.
- By Christopher on 05-27-16
By: Carlo Ancelotti
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The National Team (Updated and Expanded Edition)
- The Inside Story of the Women Who Dreamed Big, Defied the Odds, and Changed Soccer
- By: Caitlin Murray
- Narrated by: Andi Arndt
- Length: 11 hrs and 14 mins
- Unabridged
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The US Women’s National Soccer Team has won three World Cups and four Olympic gold medals, set record TV ratings, drawn massive crowds, earned huge revenues for FIFA and US Soccer, and helped to redefine the place of women in sports. But despite their dominance, and their rosters of superstar players, they’ve endured striking inequality: low pay, poor playing conditions, and limited opportunities to play in professional leagues.
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Too much swearing
- By Rebecca Sheldon on 01-23-20
By: Caitlin Murray
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Blockbusters
- Hit-making, Risk-taking, and the Big Business of Entertainment
- By: Anita Elberse
- Narrated by: Renee Raudman
- Length: 11 hrs and 44 mins
- Unabridged
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What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.
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I love the autobook the only thing I have
- By brycesp on 03-31-17
By: Anita Elberse
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Forty Million Dollar Slaves
- The Rise, Fall, and Redemption of the Black Athlete
- By: William C. Rhoden
- Narrated by: William C. Rhoden
- Length: 9 hrs and 49 mins
- Unabridged
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From Jackie Robinson to Muhammad Ali and Arthur Ashe, African American athletes have been at the center of modern culture, their on-the-field heroics admired and stratospheric earnings envied. But for all their money, fame, and achievement, says former New York Times columnist William C. Rhoden, Black athletes still find themselves on the periphery of true power in the multibillion-dollar industry their talent built. Provocative and controversial, Rhoden's Forty Million Dollar Slaves weaves a compelling narrative of Black athletes in the United States.
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Book and Narrator Review
- By Leonor on 12-26-17
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Winners
- And How They Succeed
- By: Alastair Campbell
- Narrated by: Paul Hodgson
- Length: 16 hrs and 16 mins
- Unabridged
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Alastair Campbell knows all about winning. As Tony Blair's chief spokesman and strategist, he helped guide his party to victory in three successive elections, and he's fascinated by what it takes to succeed. How do sportsmen excel, entrepreneurs thrive, or individuals achieve the ambitions? Is their ability to win innate?
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All Winners Must Know That
- By GoldstarGuru on 06-03-23
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Simple Rules
- How to Thrive in a Complex World
- By: Donald Sull, Kathleen M. Eisenhardt
- Narrated by: Jeff Cummings
- Length: 7 hrs and 54 mins
- Unabridged
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We struggle to manage complexity every day. We follow intricate diets to lose weight, juggle multiple remotes to operate our home entertainment systems, face proliferating data at the office, and hack through thickets of regulation at tax time. But complexity isn't destiny. Sull and Eisenhardt argue there's a better way: by developing a few simple yet effective rules, you can tackle even the most complex problems.
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If you are in any sort of leadership position or plan to be, read this book
- By Rex on 06-09-15
By: Donald Sull, and others
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Death of the Territories
- Expansion, Betrayal and the War That Changed Pro Wrestling Forever
- By: Tim Hornbaker
- Narrated by: Kyle Tait
- Length: 11 hrs and 9 mins
- Unabridged
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By creating WrestleMania, jumping into the pay-per-view field, and expanding across North America, Vince McMahon changed professional wrestling forever.
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An Enjoyable Listen
- By Casey on 03-21-19
By: Tim Hornbaker
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Barca
- The Making of the Greatest Team in the World
- By: Graham Hunter
- Narrated by: Graham Hunter
- Length: 14 hrs and 37 mins
- Unabridged
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Barcelona is the greatest football team in the world, the greatest for a generation, and possibly the greatest of all time. This is the untold inside story of how the best and most loved football team in the world came to redefine how the game is played. We start with the 2011 Champions League final at Wembley, the game that ended the debate about whether Barcelona was the greatest team in the world and began a new one: are they the best ever?
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In-depth analysis of the greatest team ever
- By Michalis Petrou on 01-09-18
By: Graham Hunter
What listeners say about The Real Madrid Way
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- John Berger
- 07-22-18
great sports book
great book to learn about sports business, and you learn other things about sports at the same times
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- Travis
- 03-30-23
Insights into a top-performing organization.
Culture is hard to create and maintain, but this book shows how taking the long-term view of sticking to your values pays dividends long-term.
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- Marcelo A Moran
- 05-27-22
Good book. a lot of analogies with American sports
Amazing content! I sometimes got lost when he went too deep on American sports.... but it is a decent book. I would still recommend it.
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- Anonymous User
- 10-09-23
Football, business, analytics
This has everything you would want if you are a curious individual who is interested in learning the ins and outs of a business model for a global brand.
Walking away from this with great lessons learned in business, football analytics, and business.
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- Fabian M
- 06-26-18
Good book for Real fans and sports business execs
Good insights into Real Madrid and its business organization. The narrator mispronounced a number of names that were repeated frequently. This made the listening experience less enjoyable.
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- Matthew Evans
- 02-12-23
Must read for all sports fans
Gained so much respect for Real Madrid and their way of running a top soccer team.
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- Amazon Customer
- 08-19-18
I gave it an hour and gave up
I listened to about an hour and maybe it picks up after that but It lost my attention.
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- JayVeeChi
- 06-26-19
Not a Fan.
Brought to you by Florentino Perez? or perhaps his family? " not endorsed by Real Madrid"
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- Jonathan Frye
- 11-13-24
awful
I sadly had to read this for my book club. I don't know how anybody would read this on their own and enjoy it. it is slow and the overall whole thing is culture matters.
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