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The Small Business Handbook for Social Media Marketing
- Narrated by: Deedee Ash
- Length: 3 hrs and 47 mins
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Publisher's summary
Your small business need not remain small. Reach more customers, tap into larger markets, and achieve optimal results with this audio guide on social media marketing!
Almost everyone you know has at least one social media account. You’re living in a cave if you don’t have one or don’t at least know what it is.
People from all walks of life use social media to either connect with loved ones and friends, be updated with current events, or entertain themselves with various content.
Millions of users engage with different types of content across social media platforms every day. From a business standpoint, social media is a gold mine—a treasure trove of customers and potential sales waiting to be reached and generated.
And thousands of businesses are already making social media their new digital space for marketing and networking. From small businesses to large multimillion-dollar corporations, social media is a tool that allows them to reach new heights and exponentially grow their business.
The best part is you don’t need to have an in-depth background in marketing to add social media to your arsenal of marketing strategies.
All you need is some knowledge of the basics, a walk-through on creating an effective social media marketing plan, a marginal overview of the top platforms, and a proper guide to lead you every step of the way.
If you’re ready to incorporate social media into your marketing, then listen to this comprehensive guide to discover:
- The power of social media marketing—and what not utilizing social media means for small businesses (hint: you’re missing out on so much!)
- A complete guide to creating an effective social media marketing strategy including steps to identifying the target audience, goal-setting, building customer relations, and more
- How to take advantage of social media analytics to adjust your strategies and optimize your profile—and the importance of knowing which metrics to prioritize
- How to use Facebook, Instagram, YouTube, Twitter, et al.
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Technical knowledge alone isn't enough - increase your software development income by leveling up your soft skills Early in his software developer career, John Sonmez discovered that technical knowledge alone isn't enough to break through to the next income level - developers need "soft skills" like the ability to learn new technologies just in time, communicate clearly with management and consulting clients, negotiate a fair hourly rate, and unite teammates and coworkers in working toward a common goal.
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The Complete Bro-grammer's Career Guide
- By Leels on 09-18-19
By: John Sonmez
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Prediction Machines
- The Simple Economics of Artificial Intelligence
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- Narrated by: LJ Ganser
- Length: 7 hrs and 50 mins
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Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.
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Not sure what I was expecting, but underwhelmed
- By William J Brown on 09-27-18
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Super Pumped
- The Battle for Uber
- By: Mike Isaac
- Narrated by: Holter Graham, Mike Isaac
- Length: 12 hrs and 52 mins
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A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a pause-resisting story of ambition and deception, obscene wealth, and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic 12-month periods in American corporate history.
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A forced narrative and a bad version of Bad Blood
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Surveillance Valley
- The Secret Military History of the Internet
- By: Yasha Levine
- Narrated by: LJ Ganser
- Length: 10 hrs and 42 mins
- Unabridged
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In this fascinating book, investigative reporter Yasha Levine uncovers the secret origins of the Internet, tracing it back to a Pentagon counterinsurgency surveillance project. With deep research, skilled storytelling, and provocative arguments, Surveillance Valley will change the way you think about the news - and the device on which you read it.
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Profound look at the internet and surveillance
- By stuartjash on 04-06-18
By: Yasha Levine
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Tesla
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- By: W. Bernard Carlson
- Narrated by: Allan Robertson
- Length: 16 hrs and 11 mins
- Unabridged
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Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the 20th century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius.
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A detailed examination of Tesla's work
- By Jean on 02-01-14
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This Is Not a Game with Marc Fennell
- By: Marc Fennell
- Narrated by: Marc Fennell
- Length: 3 hrs and 19 mins
- Unabridged
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This Is Not a Game is the extraordinary untold story of the internet’s first conspiracy theory, the legend of Ong’s Hat. Marc Fennell will dive deep into a previously unexplored world of tech hippies, eccentric web subcultures and simmering paranoia, uncovering how this tongue-in-cheek artistic experiment backfired on its creator and went on to influence much of what’s wrong with the internet today.
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WOW!
- By pondo on 05-09-24
By: Marc Fennell
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Click Here to Kill Everybody
- Security and Survival in a Hyper-connected World
- By: Bruce Schneier
- Narrated by: Roger Wayne
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Everything is a computer. Ovens are computers that make things hot; refrigerators are computers that keep things cold. These computers - from home thermostats to chemical plants - are all online. All computers can be hacked. And Internet-connected computers are the most vulnerable. Forget data theft: Cutting-edge digital attackers can now crash your car, your pacemaker, and the nation’s power grid. In Click Here to Kill Everybody, renowned expert and best-selling author Bruce Schneier examines the hidden risks of this new reality.
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Same old Bruce
- By Fausto Cepeda on 04-03-19
By: Bruce Schneier
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Glow Kids
- How Screen Addiction Is Hijacking Our Kids - and How to Break the Trance
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- Narrated by: Jonathan Davis
- Length: 11 hrs and 5 mins
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In Glow Kids, Dr. Nicholas Kardaras will examine how technology - more specifically, age-inappropriate screen tech, with all of its glowing ubiquity - has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain’s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis.
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Fear Mongering - a modern day Mazes and Monsters
- By Veronica on 11-03-20
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Cyber Wars
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- By: Charles Arthur
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- Length: 7 hrs and 40 mins
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Cyber Wars gives you the dramatic inside stories of some of the world's biggest cyber attacks. These are the game-changing hacks that make organisations around the world tremble and leaders stop and consider just how safe they really are. Charles Arthur provides a gripping account of why each hack happened, what techniques were used, what the consequences were and how they could have been prevented. Cyber attacks are some of the most frightening threats currently facing business leaders, and this book provides a deep insight into understanding how they work.
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For the security professional and average joe
- By Quella on 01-11-19
By: Charles Arthur
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Millennium
- From Religion to Revolution: How Civilization Has Changed over a Thousand Years
- By: Ian Mortimer
- Narrated by: John Lee
- Length: 15 hrs and 14 mins
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In Millennium, best-selling historian Ian Mortimer takes the listener on a whirlwind tour of the last 10 centuries of Western history. It is a journey into a past vividly brought to life and bursting with ideas, that pits one century against another in his quest to measure which century saw the greatest change. We journey from a time when there was a fair chance of your village being burned to the ground by invaders - and dried human dung was a recommended cure for cancer - to a world in which explorers sailed into the unknown and civilizations came into conflict.
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Bad ending - literally
- By John Gordon on 12-14-16
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Cybersecurity for Beginners
- By: Raef Meeuwisse
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Companies that can use technology wisely and well are booming, companies that make bad or no technology choices collapse and disappear. The cloud, smart devices and the ability to connect almost any object to the internet are an essential landscape to use but are also fraught with new risks and dangers of a magnitude never seen before. Also featuring an alphabetical section at the back of the book to help you translate many of the main cybersecurity technical terms into plain, non-technical English.
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Not for IT ppl moving into security
- By keith on 03-25-18
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No Place to Hide
- Edward Snowden, the NSA, and the U.S. Surveillance State
- By: Glenn Greenwald
- Narrated by: L. J. Ganser
- Length: 9 hrs and 49 mins
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In May 2013, Glenn Greenwald set out for Hong Kong to meet an anonymous source who claimed to have astonishing evidence of pervasive government spying and insisted on communicating only through heavily encrypted channels. That source turned out to be the 29-year-old NSA contractor Edward Snowden, and his revelations about the agency’s widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security....
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Best Read in Print Format
- By Alfredo Ramirez on 11-22-14
By: Glenn Greenwald
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What listeners say about The Small Business Handbook for Social Media Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- FitFreak
- 01-27-23
Get your business on the map today
Whether you're new to the world of social media marketing or feel like you need a refresher on the basics, The Small Business Handbook for Social Media Marketing is here to help! With its walk-throughs and insights into the top platforms plus a guide that leads you through every step of the process, this book breaks down how any small business can get started. You'll learn all about the power of social media marketing and what not utilizing it could mean for your business, as well as have access to instructions on goal-setting, creating an effective strategy, building customer relations and more – it covers a wide array of knowledge that can be applied in real-time scenarios. Plus, since analytics are crucial in understanding how well strategies are working for your business, this book includes ways to take advantage of analytics too. All you need is some motivation and this handbook will take care of the rest!
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- JWJ
- 03-04-23
Social Media Marketing to Next Level
While I like many may not be new to selling online Marketing what you sell is a skill set that very few have mastered This book put in the Game and gives to skills and examples to play with the big boys. I have learned so much from this book This book is comprehensive, well-researched, and easy to use. This book offers practical and in-depth guidance on topics like target audience, marketing styles, and more by breaking down marketing in a variety of ways. It has a lovely voice and plenty of examples from real-world situations. For anyone interested in promoting their small business, I wholeheartedly recommend this as a resource.
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- el
- 01-29-23
The small Business Handbook for Social Media
Small Business handbook for
Social Media Marketing
Marketing is not easy, so this audio gives help in understanding marketing and how to save and earn for your business, while doing it.
Tips:
• Promos and pictures for your target market
• Interaction
• Trust
• Social marketing stream identity
• Sharing feedback for growth
Establishing credibility and connecting with your audience is a great way to thrive in the SM Market.
Great recommended audio book
Elrey
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- Owen Ly
- 02-04-23
Beneficial and useful reference for small businesses
I need to keep this as a reference for I am running two small businesses. I feel overwhelmed with so many ways to market my businesses and myself. This book will help me focus and on what can be effective and useful. I will follow what this book offers and see how it turns out. I am confident the tactics from this book will do well.
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- Woman of a Thousand Laughs
- 01-29-23
FANTASTIC introducton to social media marketing!
I am older than dirt but need to learn this... so this was FANTASTIC! It gave me the basics and gave me confidence to begin again (I failed miserably in a Facebook campaign last fall). I am energized and also see several key areas that I missed in my original attempt. Thanks for a great listen and great tips and strategies to make it all work for my business!!
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- John Ross
- 02-15-23
It is very valuable information
If you're like me, who has your own business, but it's not really big. I think this book will open you up to new perspectives and give you a lot of inspiration about business. Social media is a treasure trove of customers and potential sales waiting to be reached and generated. Using social media wisely can lead to more business opportunities for you.
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- Nazari
- 01-31-23
Small business Handbook
If you have a small business, then this is a perfect guide to enlarge your business, and grow it successfully.
In this book you will learn some powerful social media marketing, effective marketing strategies, identifying target audience, goal setting, building customer, how to make advantage of social media analytics and much more.
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- Maria Zondervan
- 04-28-23
Great content!
This book covers all the current media platforms and what to focus on for each. Many make the mistake of putting the same content in every platform, this book helps you know where to concentrate your efforts. Lots of free ways to promote your business, but also touches on ad marketing and best use of your dollars. I learned a tremendous amount listening to this book.
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- T Green
- 07-23-23
Perfect
Love the way they cover each social media platform and provide no nonsense guidance on the differences between them
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- Brian
- 01-29-23
Boost your Business!
This audiobook was just what I needed! I'm not a big social media person; however, I had to join the masses to boost my business, which worked. This audiobook illustrates how social media can promote your business by engaging with the right audience. It also offers great strategies to use on your social media platform, whether it be Facebook, Instagram, Youtube, Twitter, or Pinterest.
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