The Zero Transaction Cost Entrepreneur Audiobook By Dermot Berkery cover art

The Zero Transaction Cost Entrepreneur

Powerful Techniques to Reduce Friction and Scale Your Business

Preview

Try for $0.00
Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Zero Transaction Cost Entrepreneur

By: Dermot Berkery
Narrated by: James Cameron Stewart
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $17.19

Buy for $17.19

Confirm purchase
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

For many business professionals, the daily "to-do" list is hard enough to stay on top of, let alone coming up with the "big ideas" necessary to take their company—or a whole economy—to the next level. But if coming up with those ideas—or finding startups that do—is your job, then The Zero Transaction Cost Entrepreneur is an absolute must-listen for you.

In this book Dermot Berkery shares the key ingredient successful businesses have in common: Smart transaction cost economics. Simply put, these businesses lower or eliminate transaction costs for their customers. Here's just one of the real-world examples you'll find within: Blockbuster Video scored big by making movies easily available to rent; that's a reduction in a transactional cost. Netflix then removed another transaction cost—a trip to the store—sending DVDs through the mail. They tackled other transaction costs—limited choice and wasted time—by moving to streaming.

In this book, you'll discover how transaction cost economics can work for you, in chapters that include: Why Do Other People Come Up with All the Brilliant Ideas?; The 8 Major Categories of Transaction Costs; Makers of Products Need to Transform them into Services; Why Are Transaction Costs Falling Rapidly Right Now?; and The Trifecta of Accelerators: Idle Assets, the IoT, and Marginal Cost Pricing.

©2023 Dermot Berkery (P)2023 McGraw Hill-Ascent Audio
Entrepreneurship Business
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about The Zero Transaction Cost Entrepreneur

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.