
This Is Not a T-Shirt
A Brand, a Culture, a Community - a Life in Streetwear
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Narrated by:
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Bobby Hundreds
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By:
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Bobby Hundreds
The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself
Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.
The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.
In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds - with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.
©2019 Bobby Kim (P)2019 Macmillan AudioListeners also enjoyed...




















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Great book
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I appreciate you. Your transparency is inspiring. This book is great. I only recently discovered The Hundreds and it’s easily one of my favorite brands; not only for the clothes but for how The Hundreds represents itself. And in that vein, this book did not disappoint. “This is not a T-shirt,” is a raw conversation traversing brand history. It’s human and impassioned. The thought process behind the moves made is extremely informative. As an aspiring designer, this book will stick with me as a reminder of what’s important.
Long live the triple OG Mack Hundreds,
- A&$
Thank you.
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Great Job man.
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inspiring story
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Inspiring
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On a side note, it was awesome to hear Bobby read his book. Thank you for sharing Your passion and the story behind the brand!
Amazing book for brand owners
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Amazing!
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From: your longtime Fan.
My new favorite book.
THI-Huge!
Thank you Bobby and Ben.
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Thanks Bobby
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Great Read
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