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This Is Not a T-Shirt
- A Brand, a Culture, a Community - a Life in Streetwear
- Narrated by: Bobby Hundreds
- Length: 8 hrs and 49 mins
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Publisher's summary
The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself
Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.
The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.
In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds - with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.
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Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion.
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You must read for anyone interested in Japanese and American style
- By Spencer Jackson on 01-23-22
By: W. David Marx
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Chronicles of a Fashion Buyer
- The Mostly True Adventures of an International Fashion Buyer
- By: Mercedes Gonzalez
- Narrated by: Mercedes Gonzalez
- Length: 9 hrs and 53 mins
- Unabridged
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Overall
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Performance
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Story
Fashion is a business of smoke and mirrors, notorious for crushing the souls of most who dare to be part of the industry. Go on a global expedition with New York City-based fashion buyer, strategist, and consultant, Mercedes Gonzalez, as she learns that there is no glamour in fashion and that only cutthroat corporate espionage prevails. From politicking with blood diamond dealers and Russian kingpins to living in indigenous villages, she has relied on her street smarts and fear of her uncle in order to outwit the industry tyrants at their own game.
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Very Enagaging
- By Rainbow on 07-31-23
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Black Founder
- The Hidden Power of Being an Outsider
- By: Stacy Spikes
- Narrated by: Stacy Spikes
- Length: 8 hrs and 35 mins
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Overall
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Performance
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Story
From the award-winning entrepreneur USA Today named one of the twenty-one most influential Blacks in technology comes an empowering, bracingly honest, entertaining blueprint for success in life and work—including the true story of what really happened to MoviePass—straight from the cofounder and former CEO himself.
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An Epic Journey
- By Amazon Customer on 10-04-24
By: Stacy Spikes
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Too Sweet
- Inside the Indie Wrestling Revolution
- By: Keith Elliot Greenberg
- Narrated by: Danny Campbell
- Length: 11 hrs and 19 mins
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Overall
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Performance
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Story
In 2017, after being told that no independent wrestling group could draw a crowd of more than 10,000, a group of wrestlers took up the challenge. For several years, these gladiators had been performing in front of rabid crowds and understood the hunger for wrestling that was different from the TV-slick product. In September 2018, they had the numbers to prove it: 11,263 fans filled the Sears Center Arena for the All In pay-per-view event, ushering in a new era. A year later, WWE had its first major head-to-head competitor in nearly two decades when All Elite Wrestling debuted on TNT.
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Super Book, Annoying Narration
- By Richard on 04-10-21
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LEGO
- A Love Story
- By: Jonathan Bender
- Narrated by: Jeremy Gage
- Length: 8 hrs and 48 mins
- Unabridged
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Overall
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Performance
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Story
There are 62 LEGO bricks for every person in the world, and at age 30, Jonathan Bender realized that he didn't have a single one of them. While reconsidering his childhood dream of becoming a master model builder for The LEGO Group, he discovers the men and women who are skewing the averages with collections of hundreds of thousands of LEGO bricks. What is it about the ubiquitous, brightly colored toys that makes them so hard for everyone to put down?
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Be careful if you already like Lego
- By Matthew Center on 03-14-11
By: Jonathan Bender
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Dapper Dan: Made in Harlem
- A Memoir
- By: Daniel R. Day
- Narrated by: Omari Hardwick, Daniel R. Day
- Length: 8 hrs and 30 mins
- Unabridged
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Overall
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Performance
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Story
With his now-legendary store on 125th Street in Harlem, Dapper Dan pioneered high-end streetwear in the 1980s, remixing classic luxury-brand logos into his own innovative, glamorous designs. But before he reinvented haute couture, he was a hungry boy with holes in his shoes, a teen who daringly gambled drug dealers out of their money, and a young man in a prison cell who found nourishment in books. In this remarkable memoir, he tells his full story for the first time.
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Textbook for the Ages
- By Joël j. Sylvain on 07-13-19
By: Daniel R. Day
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Often Wrong, Never in Doubt
- Unleash the Business Rebel Within
- By: Donny Deutsch, Peter Knobler
- Narrated by: Peter Knobler
- Length: 5 hrs and 13 mins
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Overall
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Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
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Deutsch is cool!
- By Michael on 10-27-05
By: Donny Deutsch, and others
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- By: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 12 hrs
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Overall
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Performance
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Story
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Author has knowledge but poor writing skills
- By Nidhi on 06-25-11
By: Paco Underhill
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
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Overall
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Performance
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Story
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
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You Only Have to Be Right Once
- The Unprecedented Rise of the Instant Tech Billionaires
- By: Randall Lane
- Narrated by: Walter Dixon
- Length: 5 hrs and 36 mins
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Overall
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Story
Over the last three years, Forbes has published in depth profiles of this new batch of billionaires, including the founders of Spotify, Dropbox, Tumblr, and Twitter. Now, in a compilation introduced and updated by Forbes editor Randall Lane, fans and critics alike will get a comprehensive look at who these super-entrepreneurs are and what they say about their own success and their plans for the future.
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Awesome book!
- By Jamal Love on 06-17-15
By: Randall Lane
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
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Overall
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Performance
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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The Perfect Day to Boss Up
- A Hustler's Guide to Building Your Empire
- By: Rick Ross, Neil Martinez-Belkin - contributor
- Narrated by: JD Jackson
- Length: 4 hrs and 14 mins
- Unabridged
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Overall
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Performance
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Story
Rick Ross is a hip-hop icon and a towering figure in the business world, but his path to success was not always easy. Despite adversity and setbacks, Ross held tight to his vision and never settled for anything less than greatness. Now, for the first time, he shares his secrets to success, offering his own life as a road map to listeners looking to build their own empire.
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Boss Up
- By Daniel R. on 10-02-22
By: Rick Ross, and others
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Comic Shop
- The Retail Mavericks Who Gave Us a New Geek Culture
- By: Dan Gearino
- Narrated by: Douglas R. Pratt
- Length: 7 hrs and 29 mins
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Overall
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Performance
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The early 1970s saw the birth of the modern comic book shop. Its rise was due in large part to a dynamic entrepreneur, Phil Seuling. His direct market model allowed shops to get comics straight from the publishers, bypassing middlemen. Stores could better customize their offerings and independent publishers could now access national distribution. In this way, shops opened up a space for quirky ideas to gain an audience and helped transform small-press series, from Teenage Mutant Ninja Turtles to Bone, into media giants.
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A good listen.
- By Amazon Customer on 08-30-20
By: Dan Gearino
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Warhol
- By: Blake Gopnik
- Narrated by: Graham Halstead
- Length: 43 hrs and 33 mins
- Unabridged
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Overall
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Performance
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Story
To this day, mention the name “Andy Warhol” to almost anyone and you’ll hear about his famous images of soup cans and Marilyn Monroe. But though Pop Art became synonymous with Warhol’s name and dominated the public’s image of him, his life and work are infinitely more complex and multifaceted than that. In Warhol, esteemed art critic Blake Gopnik takes on Andy Warhol in all his depth and dimensions.
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Explaining an Enigma
- By Keith on 05-05-20
By: Blake Gopnik
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Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power—or at least it felt that way. The story of J.Crew is the story of the original “lifestyle brand,” whose evolution charts a sea change in the way we dress, the way we shop, and who we aspire to be over the past four decades—all told through iconic clothes and the most riveting characters imaginable.
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FANtastic Read!
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Fashionopolis
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In Fashionopolis, Thomas sees renewal in a host of developments, including printing 3-D clothes, clean denim processing, smart manufacturing, hyperlocalism, fabric recycling - even lab-grown materials. From small-town makers and Silicon Valley whizzes to such household names as Stella McCartney, Levi’s, and Rent the Runway, Thomas highlights the companies big and small that are leading the crusade.
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Very informative and optimistic
- By cannonwall on 01-05-20
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The Psychology of Fashion
- The Psychology of Everything
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The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours.
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Fantastic and honest perspective sometimes anaemic.
- By Prime Minister Zardoz on 08-02-24
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Status and Culture
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Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.
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Superb
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Textbook for the Ages
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The Curious Economics of Luxury Fashion
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The book includes stories of the people and workings of luxury fashion, from New York, London, Paris, Milan—and in the rapidly growing markets of China.
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The Kingdom of Prep
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Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power—or at least it felt that way. The story of J.Crew is the story of the original “lifestyle brand,” whose evolution charts a sea change in the way we dress, the way we shop, and who we aspire to be over the past four decades—all told through iconic clothes and the most riveting characters imaginable.
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FANtastic Read!
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Very informative and optimistic
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Fantastic and honest perspective sometimes anaemic.
- By Prime Minister Zardoz on 08-02-24
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Status and Culture
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Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.
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Superb
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Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.
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Dated But Still Useful
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Pop journalism article lengthened into a book
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Fashion Climbing
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Fashion Climbing is the story of a young man striving to be the person he was born to be: a true original. Contained inside this audiobook is an education in style, an effervescent tale of a bohemian world as it once was, and a final gift to the fans of one of New York's great characters.
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Worth listening to while you're working.
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The Soulful Art of Persuasion
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The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This audiobook is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.
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Democrat Talking Points
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Unlabel
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Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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...So Real, It Should Be Illegal
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Authentic
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Paul Van Doren is the founder of Vans - the shoe company beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. How did Van Doren establish a family shoe business that evolved into a globally recognized brand with annual revenue of more than four billion dollars? A blue-collar kid with no higher education and zero retail experience, Van Doren leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story.
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Van Doren
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The Chiffon Trenches
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During André Leon Talley’s first magazine job, alongside Andy Warhol at Interview, a fateful meeting with Karl Lagerfeld began a decades-long friendship with the enigmatic, often caustic designer. Propelled into the upper echelons by his knowledge and adoration of fashion, André moved to Paris as bureau chief of John Fairchild’s Women’s Wear Daily, befriending fashion's most important designers (Halston, Yves Saint Laurent, Oscar de la Renta). But as André made friends, he also made enemies.
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Another case of author's narration not working.
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Alexander McQueen: Blood Beneath the Skin
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McQueen had risen from humble beginnings as the youngest child of an East London taxi driver to scale the heights of fame, fortune and glamour. He designed clothes for the world's most beautiful women, including Kate Moss and Naomi Campbell. In business he created a multimillion-pound luxury brand that became a favourite with both celebrities and royalty, most famously the Duchess of Cambridge, who wore a McQueen dress on her wedding day. But behind the confident facade and bad-boy image lay a sensitive soul who struggled to survive in the ruthless world of fashion.
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Earnest and Voyeuristic
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Pat in the City
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Carrie Bradshaw’s pairing of a tutu with a tank top is one of the most iconic outfits ever seen on television—and a look that turned avant-garde New York designer and stylist Patricia Field into a household name. But before she was crowned the fairy godmother of haute couture, Field was the owner of the longtime East Village emporium Pat Field, a haven for drag queens, club kids, starving artists, NYU freshmen, and creative visionaries alike.
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More in Love w/ her
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I.M.
- A Memoir
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Overall
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In I.M., Isaac Mizrahi offers a poignant, candid, and touching look back on his life so far. Growing up gay in a sheltered Syrian Jewish Orthodox family, Isaac had unique talents that ultimately drew him into fashion and later into celebrity circles that read like a who’s who of the twentieth and twenty-first centuries: Richard Avedon, Audrey Hepburn, Anna Wintour, Mikhail Baryshnikov, Meryl Streep, and Oprah Winfrey, to name only a few.
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Even better then I hoped !
- By Gina ihms on 03-08-19
By: Isaac Mizrahi
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My Body
- By: Emily Ratajkowski
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Emily Ratajkowski is an acclaimed model and actress, an engaged political progressive, a formidable entrepreneur, a global social media phenomenon, and now, a writer. Rocketing to world fame at age 21, Ratajkowski sparked both praise and furor with the provocative display of her body as an unapologetic statement of feminist empowerment. The subsequent evolution in her thinking about our culture’s commodification of women is the subject of this book.
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so vain..
- By Emily Valdez on 01-10-22
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Thread's Not Dead
- The Designer's Guide to the Apparel Industry
- By: Jeff Finley
- Narrated by: Jeff Finley
- Length: 4 hrs
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Thread's Not Dead is the essential strategy guide for dominating the t-shirt design business! Start your own clothing line, design for your favorite brands, and more. Learn the secrets and strategies used by the most successful clothing brands. You can become the next Mark Ecko, Obey, or Johnny Cupcakes! This book covers everything you need to know.
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A lot of good information.
- By TO&O on 12-13-16
By: Jeff Finley
What listeners say about This Is Not a T-Shirt
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Story
- Carlos Gonzalez
- 08-06-19
Amazing!
This is one hell of a story, one hell of a book and the author is one hell of a guy!
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- Lovely Alexis
- 12-09-21
Thank you Bobby and Ben.
Thank you Bobby and Ben.
From: your longtime Fan.
My new favorite book.
THI-Huge!
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- Savannah Kay
- 09-07-22
Thanks Bobby
Thanks to you and everyone who simply made it happen. Very inspirational. Thank you. Thank you. Thank you.
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- Anonymous User
- 12-31-19
Great book
Love the context and the story behind the scenes of building a timeless streetwear brand.
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1 person found this helpful
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- Brian
- 05-08-20
Thank you.
Bobby Hundreds,
I appreciate you. Your transparency is inspiring. This book is great. I only recently discovered The Hundreds and it’s easily one of my favorite brands; not only for the clothes but for how The Hundreds represents itself. And in that vein, this book did not disappoint. “This is not a T-shirt,” is a raw conversation traversing brand history. It’s human and impassioned. The thought process behind the moves made is extremely informative. As an aspiring designer, this book will stick with me as a reminder of what’s important.
Long live the triple OG Mack Hundreds,
- A&$
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- Amazon Customer
- 10-01-19
Great Job man.
I really relate to the story. This was a good ride through ups and downs. I can really appreciate and respect it. Keep doing it!!
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- Joshua gadalla
- 07-17-19
inspiring story
love the narration and feeling through the audio version. helping me get into creating a brand
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- You Love Poon
- 07-02-19
Inspiring
Great audio book and very motivating. I would recommend taking a listen. A very interesting story about the Hundreds, street wear and Bobby Hundreds.
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- Amazon Customer
- 07-16-19
Amazing book for brand owners
This was actually my first audio book because I needed to listen to something driving from LA to Las Vegas and back. As a clothing brand owner for almost a year now, this book offered incredible insight into the story of The Hundreds. There was a lot of valuable information from Bobby that will be bouncing around in my head as I continue to grow my brand. I feel inspired to push my brand even harder and build a community as authentic and loyal as The Hundreds community.
On a side note, it was awesome to hear Bobby read his book. Thank you for sharing Your passion and the story behind the brand!
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- Anonymous User
- 07-21-20
Wow
Honestly I wasn’t into audio books, but a friend recommended I listen to this specific one. I’m not huge into street wear but this book completely changed my view on street wear. Book was easily heard, and I never wanted it to end. Amazing !
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