
This Is Not a T-Shirt
A Brand, a Culture, a Community - a Life in Streetwear
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
$0.99/mo for the first 3 months

Buy for $14.99
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Bobby Hundreds
-
By:
-
Bobby Hundreds
About this listen
The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself
Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.
The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.
In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds - with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.
©2019 Bobby Kim (P)2019 Macmillan AudioListeners also enjoyed...
-
Unlabel
- Selling You Without Selling Out
- By: Marc Ecko
- Narrated by: Todd Haberkorn, Marc Ecko
- Length: 8 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
-
-
...So Real, It Should Be Illegal
- By 2Fresh on 01-20-16
By: Marc Ecko
-
Dapper Dan: Made in Harlem
- A Memoir
- By: Daniel R. Day
- Narrated by: Omari Hardwick, Daniel R. Day
- Length: 8 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
With his now-legendary store on 125th Street in Harlem, Dapper Dan pioneered high-end streetwear in the 1980s, remixing classic luxury-brand logos into his own innovative, glamorous designs. But before he reinvented haute couture, he was a hungry boy with holes in his shoes, a teen who daringly gambled drug dealers out of their money, and a young man in a prison cell who found nourishment in books. In this remarkable memoir, he tells his full story for the first time.
-
-
Textbook for the Ages
- By Joël j. Sylvain on 07-13-19
By: Daniel R. Day
-
The Creative Act
- A Way of Being
- By: Rick Rubin
- Narrated by: Rick Rubin
- Length: 5 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many famed music producers are known for a particular sound that has its day. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, he has learned that being an artist isn’t about your specific output, it’s about your relationship to the world.
-
-
Rick is Art
- By Ira Henke on 01-17-23
By: Rick Rubin
-
The Steal Like an Artist Audio Trilogy
- How to Be Creative, Show Your Work, and Keep Going
- By: Austin Kleon
- Narrated by: Austin Kleon
- Length: 4 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Read by then author, this is an audio compilation of Steal Like an Artist, Show Your Work and Keep Going, the bestselling and transformative series on how to unlock your creativity, find community and an audience in the digital age, and stay focused, creative and true to yourself—for life. Includes full text from Steal Like an Artist, on the ten things nobody ever told you about being creative; Show Your Work, on how to take that critical next step on a creative journey; and Keep Going, for anyone trying to sustain a productive life.
-
-
A boring non focus ramble
- By Kenneth Noel on 06-07-21
By: Austin Kleon
-
NFTs Are a Scam/NFTs Are the Future
- The Early Years: 2020-2023
- By: Bobby Hundreds
- Narrated by: Bobby Hundreds
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Part memoir, part manifesto, NFTs Are a Scam is the story of Bobby Hundreds’s journey into NFTs, Web3, and the Metaverse from 2020 to 2022. Hundreds’s first memoir, This is Not a T-Shirt, told his streetwear brand’s story of community, commerce, and style. Now, he wants to tell the story of when a community itself builds the brand. In NFTs Are a Scam, Hundreds’s shares his thoughts and philosophy around a decentralized digital revolution. Are NFTs a cult or a religion? And who do their followers pray to?
-
-
No real facts
- By SillySally on 07-05-23
By: Bobby Hundreds
-
Authentic
- A Memoir by the Founder of Vans
- By: Paul Van Doren
- Narrated by: Tony Alva
- Length: 8 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
Paul Van Doren is the founder of Vans - the shoe company beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. How did Van Doren establish a family shoe business that evolved into a globally recognized brand with annual revenue of more than four billion dollars? A blue-collar kid with no higher education and zero retail experience, Van Doren leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story.
-
-
Van Doren
- By Phillip V. on 05-18-21
By: Paul Van Doren
-
Unlabel
- Selling You Without Selling Out
- By: Marc Ecko
- Narrated by: Todd Haberkorn, Marc Ecko
- Length: 8 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
-
-
...So Real, It Should Be Illegal
- By 2Fresh on 01-20-16
By: Marc Ecko
-
Dapper Dan: Made in Harlem
- A Memoir
- By: Daniel R. Day
- Narrated by: Omari Hardwick, Daniel R. Day
- Length: 8 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
With his now-legendary store on 125th Street in Harlem, Dapper Dan pioneered high-end streetwear in the 1980s, remixing classic luxury-brand logos into his own innovative, glamorous designs. But before he reinvented haute couture, he was a hungry boy with holes in his shoes, a teen who daringly gambled drug dealers out of their money, and a young man in a prison cell who found nourishment in books. In this remarkable memoir, he tells his full story for the first time.
-
-
Textbook for the Ages
- By Joël j. Sylvain on 07-13-19
By: Daniel R. Day
-
The Creative Act
- A Way of Being
- By: Rick Rubin
- Narrated by: Rick Rubin
- Length: 5 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
Many famed music producers are known for a particular sound that has its day. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of helping people transcend their self-imposed expectations in order to reconnect with a state of innocence from which the surprising becomes inevitable. Over the years, he has learned that being an artist isn’t about your specific output, it’s about your relationship to the world.
-
-
Rick is Art
- By Ira Henke on 01-17-23
By: Rick Rubin
-
The Steal Like an Artist Audio Trilogy
- How to Be Creative, Show Your Work, and Keep Going
- By: Austin Kleon
- Narrated by: Austin Kleon
- Length: 4 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Read by then author, this is an audio compilation of Steal Like an Artist, Show Your Work and Keep Going, the bestselling and transformative series on how to unlock your creativity, find community and an audience in the digital age, and stay focused, creative and true to yourself—for life. Includes full text from Steal Like an Artist, on the ten things nobody ever told you about being creative; Show Your Work, on how to take that critical next step on a creative journey; and Keep Going, for anyone trying to sustain a productive life.
-
-
A boring non focus ramble
- By Kenneth Noel on 06-07-21
By: Austin Kleon
-
NFTs Are a Scam/NFTs Are the Future
- The Early Years: 2020-2023
- By: Bobby Hundreds
- Narrated by: Bobby Hundreds
- Length: 7 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Part memoir, part manifesto, NFTs Are a Scam is the story of Bobby Hundreds’s journey into NFTs, Web3, and the Metaverse from 2020 to 2022. Hundreds’s first memoir, This is Not a T-Shirt, told his streetwear brand’s story of community, commerce, and style. Now, he wants to tell the story of when a community itself builds the brand. In NFTs Are a Scam, Hundreds’s shares his thoughts and philosophy around a decentralized digital revolution. Are NFTs a cult or a religion? And who do their followers pray to?
-
-
No real facts
- By SillySally on 07-05-23
By: Bobby Hundreds
-
Authentic
- A Memoir by the Founder of Vans
- By: Paul Van Doren
- Narrated by: Tony Alva
- Length: 8 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
Paul Van Doren is the founder of Vans - the shoe company beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. How did Van Doren establish a family shoe business that evolved into a globally recognized brand with annual revenue of more than four billion dollars? A blue-collar kid with no higher education and zero retail experience, Van Doren leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story.
-
-
Van Doren
- By Phillip V. on 05-18-21
By: Paul Van Doren
-
Shoe Dog
- A Memoir by the Creator of Nike
- By: Phil Knight
- Narrated by: Norbert Leo Butz, Phil Knight - introduction
- Length: 13 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
-
-
Just read it. (or listen, whatever)
- By Dan D on 07-07-16
By: Phil Knight
-
Hustle Harder, Hustle Smarter
- By: Curtis 50 Cent Jackson
- Narrated by: Curtis "50 Cent" Jackson
- Length: 8 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
In his early 20s, Curtis Jackson, known as 50 Cent, rose to the heights of fame and power in the cutthroat music business. A decade ago, the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centered around a drug kingpin's family. The series quickly became "appointment" television, leading to Jackson inking a four-year, $150 million contract with the Starz network - the most lucrative deal in premium cable history.
-
-
The King of PETTY to Coach of the Chess team
- By Yas on 04-29-20
-
Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
-
-
85% fluff and 15% value.
- By Michael Bowie on 04-09-18
By: Gary Vaynerchuk
-
The Marathon Don't Stop
- The Life and Times of Nipsey Hussle
- By: Rob Kenner
- Narrated by: Landon Woodson
- Length: 12 hrs
- Unabridged
-
Overall
-
Performance
-
Story
For Nipsey Hussle, “The Marathon” was more than a mixtape title or the name of a clothing store; it was a way of life, a metaphor for the relentless pursuit of excellence and the willpower required to overcome adversity day after day. Hussle was determined to win the race to success on his own terms, and he wanted to see his whole community in the winner’s circle with him.
-
-
Proflic
- By Norris on 08-27-21
By: Rob Kenner
-
How I Built This
- The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs
- By: Guy Raz
- Narrated by: Guy Raz
- Length: 10 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).
-
-
GET THIS BOOK!
- By Mattye LaSuer on 01-16-21
By: Guy Raz
-
Thread's Not Dead
- The Designer's Guide to the Apparel Industry
- By: Jeff Finley
- Narrated by: Jeff Finley
- Length: 4 hrs
- Unabridged
-
Overall
-
Performance
-
Story
Thread's Not Dead is the essential strategy guide for dominating the t-shirt design business! Start your own clothing line, design for your favorite brands, and more. Learn the secrets and strategies used by the most successful clothing brands. You can become the next Mark Ecko, Obey, or Johnny Cupcakes! This book covers everything you need to know.
-
-
A lot of good information.
- By TO&O on 12-13-16
By: Jeff Finley
-
The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- By: Daymond John, Daniel Paisner
- Narrated by: Daymond John, Sway Calloway
- Length: 8 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.
-
-
Great book for those who need inspiration.
- By ddsharper on 10-28-16
By: Daymond John, and others
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
American Dreamer
- My Life in Fashion and Business
- By: Peter Knobler, Tommy Hilfiger
- Narrated by: Kevin Free
- Length: 10 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
American Dreamer brims with anecdotes that cover Tommy's years as a club kid and scrappy entrepreneur in 1970s New York as well as unique insights into the exclusive A-list personalities with whom he's collaborated and interacted, from Mick Jagger and David Bowie to Ralph Lauren and Calvin Klein. But this is more than just a fashion icon's memoir - it's a road map for building a brand, both professionally and personally.
-
-
Reveals a great deal people didn't know
- By LEE on 10-30-18
By: Peter Knobler, and others
-
Emotion by Design
- Creative Leadership Lessons from a Life at Nike
- By: Greg Hoffman
- Narrated by: Greg Hoffman
- Length: 9 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Former Nike CMO Greg Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion by Design is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers.
-
-
A very enlightening book
- By customer on 09-26-22
By: Greg Hoffman
-
Deluxe
- How Luxury Lost Its Luster
- By: Dana Thomas
- Narrated by: Dana Thomas
- Length: 13 hrs and 51 mins
- Unabridged
-
Overall
-
Performance
-
Story
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know.
-
-
Great books, terrible narration
- By andrewlb on 06-09-21
By: Dana Thomas
-
Ametora
- How Japan Saved American Style
- By: W. David Marx
- Narrated by: Brian Nishii
- Length: 8 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look - known as ametora, or "American traditional" - and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion.
-
-
You must read for anyone interested in Japanese and American style
- By Spencer Jackson on 01-23-22
By: W. David Marx
Critic reviews
Amazon.com Best Books of the Year
What listeners say about This Is Not a T-Shirt
Highly rated for:
Reviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Carlos Gonzalez
- 08-06-19
Amazing!
This is one hell of a story, one hell of a book and the author is one hell of a guy!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Lovely Alexis
- 12-09-21
Thank you Bobby and Ben.
Thank you Bobby and Ben.
From: your longtime Fan.
My new favorite book.
THI-Huge!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Savannah Kay
- 09-07-22
Thanks Bobby
Thanks to you and everyone who simply made it happen. Very inspirational. Thank you. Thank you. Thank you.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Anonymous User
- 12-31-19
Great book
Love the context and the story behind the scenes of building a timeless streetwear brand.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Brian
- 05-08-20
Thank you.
Bobby Hundreds,
I appreciate you. Your transparency is inspiring. This book is great. I only recently discovered The Hundreds and it’s easily one of my favorite brands; not only for the clothes but for how The Hundreds represents itself. And in that vein, this book did not disappoint. “This is not a T-shirt,” is a raw conversation traversing brand history. It’s human and impassioned. The thought process behind the moves made is extremely informative. As an aspiring designer, this book will stick with me as a reminder of what’s important.
Long live the triple OG Mack Hundreds,
- A&$
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Amazon Customer
- 10-01-19
Great Job man.
I really relate to the story. This was a good ride through ups and downs. I can really appreciate and respect it. Keep doing it!!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Joshua gadalla
- 07-17-19
inspiring story
love the narration and feeling through the audio version. helping me get into creating a brand
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- You Love Poon
- 07-02-19
Inspiring
Great audio book and very motivating. I would recommend taking a listen. A very interesting story about the Hundreds, street wear and Bobby Hundreds.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Amazon Customer
- 07-16-19
Amazing book for brand owners
This was actually my first audio book because I needed to listen to something driving from LA to Las Vegas and back. As a clothing brand owner for almost a year now, this book offered incredible insight into the story of The Hundreds. There was a lot of valuable information from Bobby that will be bouncing around in my head as I continue to grow my brand. I feel inspired to push my brand even harder and build a community as authentic and loyal as The Hundreds community.
On a side note, it was awesome to hear Bobby read his book. Thank you for sharing Your passion and the story behind the brand!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Overland Projects
- 10-25-19
Bitter sweet
Bobby Kim tells a good story. The quality of the narration and the nostalgia of the story is worth a listen even if you haven’t been in this clothing game. My only issues about the story is the paradox of his beliefs and his choices. He believes in community and inclusion but decidedly ridicules communities that don’t align with his ‘sense of cool’ or dismisses their story that has lead them to different conclusions. He is frustrated with racism but quickly stereotypes white people. Theres a point in the book where he describes how many women work for The Hundreds I’m elevated positions as a response to “equality” but doesn’t seem consider that he has discriminated against capable men to achieve this “equality”. (Equality means that you give the best person the job and don’t overlook someone based on their sex. It doesn’t mean hire who you think is oppressed so that you appear to be enlightened.) Things like this distracted from an otherwise great American story.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
6 people found this helpful