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Emotion by Design
- Creative Leadership Lessons from a Life at Nike
- Narrated by: Greg Hoffman
- Length: 9 hrs and 2 mins
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Publisher's summary
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns.
In Emotion by Design, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, Emotion by Design is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles:
- Creativity is a team sport
- Dare to be remembered
- Leave a legacy, not just a memory
Over the course of a 27-year Nike career - from intern to chief marketing officer - Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people - quite literally emotion by design.
With fascinating stories about Nike’s most famous campaigns, Emotion by Design shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
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Critic reviews
"The branding lessons in Greg Hoffman’s Emotion by Design are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.” (Daymond John, New York Times best-selling author and costar of Shark Tank)
“A brand isn't a logo; it's a story. In this guidebook plus memoir, Greg helps us see how a commitment to our creative practice can make any story better.” (Seth Godin, author of The Practice)
“Emotion by Design is Greg Hoffman's transformative and intensely personal journey building one of the world's most important, groundbreaking brands. It's a must-read if you work with creatives, and if you want to unlock their unique genius to build authentic brands and waves of support across your entire company.” (Laszlo Bock, author of Work Rules!)
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Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.
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Brian Sutherland can narrate ALL MY BOOKS
- By Debbie Tudor on 08-18-19
By: Patrick Vlaskovits, and others
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Superbosses
- How Exceptional Leaders Master the Flow of Talent
- By: Sydney Finkelstein
- Narrated by: Mel Foster
- Length: 8 hrs and 31 mins
- Unabridged
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After meeting chef Alice Waters at her legendary restaurant, Chez Panisse, Sydney Finkelstein got to thinking about the dozens of chefs who had come from her establishment to open their own restaurants and gain notoriety as some of the country's most creative culinary figures. Waters, he found, had spawned a family tree of geniuses. Could this pattern exist in other industries?
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Interesting, but not helpful
- By Ben on 03-12-16
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Yes, And
- How Improvisation Reverses ""No, But"" Thinking and Improves Creativity and Collaboration--Lessons from The Second City
- By: Kelly Leonard, Tom Yorton
- Narrated by: Alan Winter
- Length: 7 hrs and 18 mins
- Unabridged
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The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to cocreate in ensembles using philosophies that celebrate a "yes, and" approach.
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The Title is all you learn from the book
- By T. Bennett on 05-21-15
By: Kelly Leonard, and others
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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One Big Thing
- Discovering What You Were Born to Do
- By: Phil Cooke
- Narrated by: Phil Cooke
- Length: 3 hrs and 25 mins
- Unabridged
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Stop being average at so many things, and become extraordinary at one big thing. What were you born to accomplish with your life? One Big Thing will help you discover what you were born to do and allow it to revolutionize your business, your ministry, and your life. In today's distracted, digital culture, it’s harder than ever to identify your calling, get your voice heard, and achieve your dreams. To stand out and communicate your ideas and message, you need to cut through the clutter and get noticed. Here's how.
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One Big Question
- By RayChu on 09-03-13
By: Phil Cooke
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Go Big
- Make Your Shot Count in the Connected World
- By: Cory Cotton
- Narrated by: Cory Cotton
- Length: 4 hrs and 35 mins
- Unabridged
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What stands between you and your dream? Listed by Advertising Age as one of YouTube’s hottest brands, Dude Perfect has used its crazy basketball shots to reach and inspire hundreds of millions with a contagious Go Big philosophy. By leveraging the connected world, the Dude Perfect guys’ dream became a reality, and now, they want the same for you.
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Dude Perfect
- By John on 01-19-15
By: Cory Cotton
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What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
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In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
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Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
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Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- By: Warren Berger
- Narrated by: Ax Norman
- Length: 10 hrs and 14 mins
- Unabridged
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The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
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not for those who know about design thinking...
- By Pierre on 09-06-10
By: Warren Berger
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- By: Tim Staples, Josh Young
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
- Unabridged
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
- By FABIO HART on 05-08-22
By: Tim Staples, and others
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Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
What listeners say about Emotion by Design
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 06-08-24
story telling
stories drag and take long to deliver the message. Not very educational. too long of a storu
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- Miranda Cohen
- 08-12-23
Great Listen
My 9 year old goes on walks with me and chose to listen to this book with me while we walked. while I'm sure many of the concepts went over his head, he really enjoyed listening, too, and still mentions the big foot story!
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- Miquel
- 12-31-23
Excellent book on branding and starting a brand
Excellent book on branding and starting a brand and building a community with your brand. .
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- Isiaha A
- 09-26-22
This Book Is For You
The stories Greg share gives insight to the heart and mentality required to execute at a high level. Book really explores how to act and be creative not just in what you make or offer but every nuance into making it come to live and reach people. Will listen and read a few more times because of how rich the content is.
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- J.F. Ratliff-Hopewell
- 02-08-23
Fascinating story and outlook
An amazing look at Greg’s career trajectory, approaches to DE&I and the creative process to some classic Nike campaigns. Highly enjoyed!
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- customer
- 09-26-22
A very enlightening book
I have read this book multiple times since its release and each time I catch something new. A professional with his track record could have easily just written a book about all his successes (that could be interesting).
Instead, he chose to write a book that would give the reader a deeper understanding of brand building and connecting with the consumer. I appreciate that. If you’re a Marketing professional, like me, or just really interested in Marketing, I highly recommend this book.
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- T.Y.
- 06-26-22
Well Written & Narrated / OK content
I was hoping for a bit more from the former CMO of Nike. Overall the book is solid - but not my favorite business book on marketing. As a small business owner, I actually found it somewhat hard to relate to. As a sports and Nike fan though, it was an interesting listen - nothing super profound.. honestly not sure I would recommend.
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- Spencer
- 11-25-22
Great insight from a Nike POV
Loved it. Awesome story of Greg’s life and work. Began to get a little woke at the end but that was expected as he lives in Portland and that is what Nike is selling these days. Overall a great story.
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- Dee and Tony
- 11-16-22
Fantastic, Informative, and inspirational
A great book for experienced and aspiring marketing, design, and product leaders. A lived experience and life lessons translated in a way that anyone can quickly adopt and implement.
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- Julian Timberlake
- 01-09-24
Dare I say…boring?
Not helpful enough to be a professional resource. Not entertaining enough to be pleasure. Honestly, it felt like an underwhelming guest speaker at a conference except this one lasted 9 hours. The benefit is that I finally got comfortable with the 2x reading speed.
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