• #06: How To Fix Your Messaging Problem

  • Aug 6 2024
  • Length: 15 mins
  • Podcast

#06: How To Fix Your Messaging Problem

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  • Summary

  • Ryan discusses the importance of messaging for B2B SaaS startups. He highlights the main problems he sees with SaaS companies' messaging and provides strategies to fix them.

    Takeaways

    • Messaging is a critical aspect of B2B SaaS marketing and can make or break a startup.
    • Avoid talking about yourself too much and focus on the customer and their benefits.
    • Break down large paragraphs of text into bite-sized chunks using bullet points and icons.
    • Be specific and clear in your messaging, avoiding vague and unspecific statements.
    • Create a messaging matrix to align pain points, solutions, and messages.
    • Use effective hooks, such as benefits-driven, question-based, statistic-based, and social proof hooks, to engage the audience.

    Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

    Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

    Send podcast guest pitches to: info@rocket-saas.io
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Marketing Economics
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