• #08: Unbeatable Formula to Turn Testimonials Into Lead Drivers

  • Aug 20 2024
  • Length: 14 mins
  • Podcast

#08: Unbeatable Formula to Turn Testimonials Into Lead Drivers

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  • Summary

  • Description

    In this episode, Ryan discusses the importance of testimonials and how to use them effectively in marketing to turn them into lead-generating assets rather than just “nice to have” content. Ryan provides tips on acquiring testimonials, including giving clients a structure to follow. He also emphasises the need for both long and short versions of testimonials and suggests various places to use them. Ryan concludes by showcasing a company that uses testimonials exceptionally well.

    Takeaways

    • Common mistakes with testimonials include being too broad or generic and not using them enough.
    • When acquiring testimonials, provide clients with a structure to follow and offer to write the testimonial for them.
    • Create both long and short versions of testimonials for different marketing purposes.
    • An example of a company that uses testimonials brilliantly.

    Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

    Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

    Send podcast guest pitches to: info@rocket-saas.io
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Marketing Economics
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