In this episode, we are joined by Fallon and Ava King, co-founders of the luxury turtleneck brand Fallon and Ava, who have mastered the art of blending online business with in-person customer engagement. We delve into the secrets behind successful e-commerce stores.

We discuss the importance of hosting in-person events to connect with customers, offering insights into the types of events they've hosted, challenges faced, and tips for success.

They emphasise the significance of staying true to brand values and share practical advice for making events impactful, even on a budget.

This episode provides invaluable insights into how hosting events can significantly impact brand awareness, customer loyalty, and sales.

Key Takeaways:

• The Perfect Turtleneck Journey
• Hosting in-person events
• The Power of Personal Connections
• Event types and their purposes
• Tips for Planning Successful Events - Even on a budget

Links:

Connect with: Fallon & Ava

Website: https://fallonandava.com/

Facebook: https://www.facebook.com/fallonandava

Pink Leopard

www.pinkleopard.co.uk

In this episode, we are joined by Luke Collymore, an eCommerce web development agency. We discuss scaling eCommerce businesses using self-managed platforms like Magento and WooCommerce.

Luke shares insights about the complexities of scaling, including customer acquisition, resource management, and infrastructure.

We delve into the advantages and challenges of self-managed platforms versus SaaS solutions like Shopify.

Luke also discusses how AI is increasingly aiding in optimising e-commerce processes and the growing trend of businesses leveraging marketplaces for further growth.

Key Takeaways:

• Understanding Self-Managed Platforms
• Challenges in Scaling eCommerce Stores
• Supporting Fast Growth with Self-Managed Platforms
• Technical Issues and Solutions
• Potential Pitfalls in Scaling
• Leveraging AI for E-commerce

Links:

Connect with Luke Collymore

LinkedIn: https://www.linkedin.com/in/lukecollymore/

Instagram: https://www.instagram.com/develo.design/

Pink Leopard

www.pinkleopard.co.uk

In this episode, we are joined by Robert Edmonds, the Founder and Creative Director of NRG Digital. We discuss the importance of video marketing and share key insights such as the rise and impact of video content on mobile traffic, the significance of crafting a clear and consistent brand message, and how businesses of all sizes can start leveraging video effectively.

Robert shares invaluable advice on following one's passion, the importance of consistency, and never giving up, while also touching on how advancements in technology, particularly AI, are making video production more accessible and streamlined.

The episode is packed with practical tips for both beginners and those looking to scale their video marketing efforts, emphasising the necessity of quality content that engages and resonates with audiences.

Key Takeaways:

• The importance of following your passion, being consistent, and never giving up
• Power of Human Connection
• Video's dominance in mobile traffic
• Embracing AI
• Quality over Quantity
• Simplifying Complex Messages
• Start Small: Begin with smartphone videos.
• Look for inspiration: learn from industry examples.
• Working with an Agency: Choose an agency that understands your business.

Links:

Connect with Rob & NRG Digital:

NRG Digital Website : https://www.nrgdigital.co.uk/

Instagram : https://www .instagram.com/nrgdigital

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Pink Leopard

www.pinkleopard.co.uk

In this episode, we are joined by Jenny Morgan, the owner of Fan Club Brands. We discuss the significance of design in e-commerce, emphasising the importance of presentation and attention to detail in branding.

Jenny shares valuable insights on why hiring professionals for brand strategy and design is crucial for a company's success.

The conversation covers the need for a cohesive team, the role of a brand strategist, and the integration of web design with graphic design. Jenny also highlights her journey and the impact of her college mentor's advice on her career.

Tune in to learn how to effectively enhance brand recognition in today's highly visual culture.

Key Takeaways:

• Career Journey and Expertise
• The Importance of Presentation in Design
• Top Priorities for Increasing Brand Recognition
• The Role of Graphic Designers in Web Design
• Graphic Design and Web Design Interplay
• The Importance of a Cohesive Team

Links:

https://fanclubbrands.com/

https://www.linkedin.com/in/jennifer-morgan-fan-club-brands/

www.pinkleopard.co.uk

In this episode, we are joined by Steph Clymer, entrepreneur and owner of Shop Common Thread, who discusses the importance of creating change to stay relevant and meet customer desires.

Steph shares her journey of starting a boutique and the pivotal changes she made by listening to her clients, which ultimately led to significant business growth, including doubling her revenue in 2020.

The episode covers valuable tips on visualisation, the importance of carving out time to think, and the benefits of embracing pivots in business.

Key Takeaways:

• Finding clarity and vision
• Creating change to stay relevant
• The importance of listening to customers
• Rebranding and business growth
• Navigating the challenges of change
• Visualising success and overcoming obstacles

Links:

https://www.shopcommonthread.com/

https://www.instagram.com/shopgirlsteph/

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www.pinkleopard.co.uk

In this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem.

We discuss the need to understand a company's values and purpose to create a strong brand identity and the pros and cons of in-house marketing teams versus hiring specialist agencies.

Key Takeaways:

• Branding and marketing strategy with a focus on aligning businesses with their values and purpose.
• Marketing ecosystem importance and ambassadors protecting brand reputation.
• Building a supportive ecosystem for businesses with limited resources.
• In-house marketing vs. agencies, pros and cons of each.
• Partnering with specialist agencies for digital marketing support.

Links:

Erica Bonser

https://www.linkedin.com/in/erica-bonser/

https://fanclubbrands.com/vip-days

www.pinkleopard.co.uk

In this episode, we’re joined by Savannah Zimmer from The Creative Benefit. Savannah is a successful marketing professional with over 15 years of experience and has a proven track record of transforming business goals into actionable, results driven marketing strategies.

We discuss low-cost marketing tactics for small businesses, emphasising the importance of staying up-to-date with trends and tools, utilising customer feedback and analytics, and being authentic and creative.

We also discuss strategies for marketing with limited budgets, including creating a marketing plan, understanding the target audience, and tracking and analysing marketing efforts.

Key Takeaways:

• Free and low-cost marketing tools for startups and small businesses
• Measuring marketing efforts with limited budgets
• Common pitfalls when working with small budgets
• Allocating limited marketing budgets across channels
• Tips for navigating creativity with limited funds
• Market to existing customers for free marketing and loyalty
• Using limited budgets for testing before scaling successes
• Brainstorming campaign ideas through open discussion

Links:

https://thecreativebenefit.com/

https://www.instagram.com/savielaurel/

www.pinkleopard.co.uk

In this episode, we are joined by Ada Zhao, Founder and CEO of Curated Crowd. Listen in as we discuss the importance of authenticity in business, emphasising the need to stay true to one's values and personality.

Ada shares her experience of pivoting Curated Crowd from a crowdfunding platform to a marketplace for independent fashion designers, highlighting the challenges of identifying and showcasing talented designers, catering to a diverse range of customers, and creating a unique online platform that fosters authenticity and quality.

We also discuss the importance of understanding one's target audience and staying true to oneself in order to succeed in the retail industry.

Key Takeaways:

• Authenticity and being true to oneself in business and life.
• Pivoting from an online crowdfunding platform to an omnichannel marketplace with physical stores to provide personalised shopping experiences.
• Entrepreneurship, self-discovery, and adapting to change in the retail industry.
• Using technology and human experience to grow a business during the pandemic.
• Branding, authenticity, and technology in the fashion industry.

Links:

https://www.curated-crowd.com/

https://www.instagram.com/curatedcrowd/

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www.pinkleopard.co.uk