Video testimonials hold the key to unlocking higher conversions and fostering genuine trust with consumers. In this episode, Dan Lievens, Founder of Share One, shares powerful insights on how incorporating authentic video testimonials can transform your health business. Learn about the impressive impact of video on conversions, including how it can increase them by up to 62%, and the importance of storytelling in connecting with clients.

Dan explores the necessity of building trust in today’s landscape filled with fake reviews and AI-generated content. He emphasizes the significance of authenticity and how video testimonials can enhance marketing efforts, engaging your audience effectively. Discover actionable strategies to leverage the power of video and elevate your health business to new heights.

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Timestamps

[00:01:21] Video testimonials for business growth.

[00:05:23] Using video testimonials for conversions.

[00:08:52] Transformational experiences for inspiration.

[00:12:07] Trust issues in online reviews.

[00:14:18] Authenticity of video testimonials vs AI.

[00:17:29] Creating impactful video testimonials.

[00:21:37] Crafting impactful soundbites.

[00:24:57] Keeping testimonials relevant.

[00:27:56] Testimonials impact marketing strategies.

[00:28:38] Additional statistics and case studies.

[00:30:21] Dan's book recommendation.

Memorable Quotes

"If you were to include video testimonials as part of your marketing, and I mean, when sending a proposal, an email, newsletters, websites, ads, landing pages, all those things, if you start using video testimonials inside of your marketing online, you will see an upwards of 62% in your conversions. And that's absolutely mind-blowing. And it goes to show really what our consumer is looking for today.." [00:05:20] – Dan Lievens

"Having video testimonials is going to be way better and way stronger than written testimonials because anybody can go to chat GPT today. Not everybody today can generate good video testimonials." [00:16:18] – Dan Lievens

Connect with Dan Lievens

Website: https://www.share.one/

Instagram: https://www.instagram.com/danlievens/

LinkedIn: https://www.linkedin.com/in/dlievens/

Links Mentioned In This Episode

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1