My first foray into commerce was selling reusable nappy-making fabrics on parenting forums.
I would import these massive rolls, cut them up, and sell them to the mums (and dads) on the forums.
This was back in 2008.
Before “eco” was cool

According to a 2022 NielsenIQ study, 78% of global consumers say that companies should be environmentally responsible. That sounds amazing, right?
But here’s where things get interesting—if that were really the case, why are businesses like Shein and Temu thriving?

Clearly, something isn’t adding up.

And when the amount of sales that Temu turned over was in the double-digit BILLIONS, then, you have to ask yourself…
“Do customers really care about sustainability?”

Here are my thoughts…
(from an eco-pioneer)

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Introduction and Purpose of the Podcast 0:01

The Success of Fast Fashion Giants 1:24

Consumer Behavior and Sustainability 3:40

Testing and Tracking Sustainability 6:07

Financial Considerations of Sustainability 9:32

Starting Small with Sustainability 11:35

Conclusion and Call to Action 12:40

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Full article: https://salenaknight.com/do-customers-really-care-about-sustainability/

In this episode, we’re tackling what I call The Hamster Wheel of Hope—that frustrating cycle of crossing your fingers and hoping:
🚨 Hoping more customers show up
🚨 Hoping your next sale makes enough to cover the bills
🚨 Hoping your marketing finally works
The truth? Hope isn’t a strategy—but a plan is.

In this episode, you’ll learn:
✅ The real reason you feel stuck (and how to fix it)
✅ How to stop guessing and start making money-smart decisions
✅ The 5 essential steps to building a revenue plan that actually works
✅ Why random sales and social media trends won’t save your business—but these strategies will

This episode is your roadmap to breaking free from the hustle-for-hustle’s-sake cycle and finally building a profitable, sustainable business.

Hit play now and take the first step toward real business growth!

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Breaking Free from the Hamster Wheel of Hope 0:00

Identifying the Hamster Wheel 1:49

Step One: Understanding Your Numbers 3:11

Step Two: Setting Realistic Targets 5:48

Step Three: Understanding Your Customer Journey 9:22

Step Four: Planning Intentional Promotions 10:35

Step Five: Reviewing, Refining, and Repeating 12:29

Conclusion and Call to Action 13:42

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Full article: https://salenaknight.com/breaking-the-hamster-wheel-of-hope-creating-a-sustainable-revenue-plan/

Building a business that lasts isn't just about speed—it’s about getting smart with your systems, having the right mindset, and pushing forward, even when things feel slow.
In my own journey, moving fast wasn’t always the best approach, and I’ve learned to focus on building solid foundations for growth. If you’re feeling stuck or like things just aren’t moving as quickly as you’d like, this episode is packed with lessons on how to take a step back and work smarter—not harder.
Plus, if you’re ready to make real progress in your own business, I’ve got some exciting news about a new program that could be the breakthrough you’ve been waiting for.
If you're interested in joining, or heck, you're just curious, head to this link.

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Scaling Business and Personal Growth 0:01

Realization and Overhaul 2:12

Challenges with Project Management 3:40

Implementing Detailed Planning 9:31

The Importance of Patience in Scaling 9:49

Introduction to the Accelerator Program 12:42

Application Process and Final Thoughts 14:16

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Full article: https://salenaknight.com/i-was-wrong-about-this/

Have you ever felt like you’re just... stuck? Not sure where to go next in business, life, or maybe both?

Your social feed is filled with posts about how life should be vibrant and relaxed, which can make you feel GUILTY when you don't feel the same. (Spoiler alert: No one has it all figured out, myself included.)

I recently sat down with Leigh Burgess, and we got into a deep conversation about boldness—and how it’s not about being fearless or having it all together. Instead, it’s about making a conscious choice to keep moving forward, even when you’re uncertain. We’re all just figuring it out as we go.

Leigh shared some amazing insights on how reflecting on our beliefs and energy can change the game. It’s not just about knowing yourself, but truly understanding how your energy impacts how you show up in the world.

It’s not enough to just know this stuff—you’ve got to put it into action. I’m great at brainstorming and figuring things out in my head, but the real power comes when you start taking those bold steps. After all, being bold is one of our core values, and not doing this, is against the rules!

So, if you’ve been waiting for that nudge to stop second-guessing and start stepping into your boldest self, this episode is for you. If not now.... when?

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Core Values and Defining Bold 0:02

Introduction of Lee Burgess and Bold Industry Groups 1:42

Leigh's Career Background and Burnout 5:29

The Bold Framework: Believe, Own, Learn, Design 11:54

Implementing the Bold Framework in Daily Life 18:40

Designing Your Next Steps 34:29

Examples of Bold Definitions 47:39

Conclusion and Resources 53:17

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Full article: https://salenaknight.com/lessons-learnt-from-living-a-bold-life-leigh-burgess/

For months, I thought we had our systems dialed in—project management software, workflows, communication tools, you name it. But no matter how “good” everything seemed on the surface, I found myself constantly angry, frustrated, and stressed.
The worst part? I knew that every mistake—whether it was a podcast episode going out unedited or a broken download link—was a direct reflection of ME.
My brand.
And that feeling of letting it slip through my fingers was enough to keep me up at night. The pressure was real, and it was taking a serious toll on my mental health, my bank balance, and my business growth.
But what if I told you that even after all this, we lost hundreds of thousands of dollars in potential revenue just because I didn’t trust our systems enough to take a leap and launch new projects?
In this episode, I share how I hit a breaking point and had to confront the hard truth: to grow, I had to let go of tasks and empower my team in a way I hadn’t been doing. You’ll hear about the pivotal moment when I realized I was running the show like a dictator, and the frustrating journey we’ve been on to turn it all around.
Joed (our Business Manager) joins me to give you an inside look at the good, the bad, and the ugly of implementing systems that scale. If you’ve ever felt like you’re stuck in the weeds of your own business, or like you’re drowning in tasks that aren’t helping you grow, this episode is for you. Tune in to learn from our mistakes, our wins, and how we’re finally building a business that’s ready for the next level.

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Systems and Processes Breakdown 0:01

Identifying the Problem and Seeking Solutions 3:59

Implementing Nick Sonnenberg's System 7:33

Challenges in Implementation 14:11

Improving Communication and Efficiency 16:47

Empowering the Team and Ensuring Quality 35:45

Progress and Reflections 39:01

Final Thoughts and Advice 39:17

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Full article: https://salenaknight.com/putting-systems-in-place-might-kill-your-business/

Welcome to the start of a brand new year—whether you're cozying up with a hot drink by the fire or soaking up the summer sun like me (and yes, I’m definitely living off icy poles right now!), I’m so excited to kick things off with you.

In this episode, we’re diving deep into how you can make this year different—in the best possible way. No fluff, no overused "goal-setting" advice. This is all about taking a fresh, honest look at what’s working, what’s not, and how to set yourself up for a year that’s not just successful, but aligned with your true business goals.

If you’re ready for a reset, we’re talking about three key questions that will help you reflect, plan, and take action. I’m talking systems, customers, and a vision for how you want this year to feel (spoiler: it’s not about just the numbers!).

So, grab a pen, your phone, or just listen in—this episode is one you’ll want to revisit as you go through the year. Let’s make 2024 your best yet!

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Kicking Off the New Year with a Positive Mindset 0:00

Reflecting on Systems and Habits That Held You Back 3:00

Fixing Broken Systems and Unproductive Habits 5:49

Attracting and Retaining High-Value Customers 8:27

Designing Your Business and Life for Success 15:00

Recap and Call to Action 19:29

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Full article: https://salenaknight.com/business-breakthroughs-your-best-year-yet/

Hey and welcome back.

I hope you all survived the Christmas day crazies and are ready to hit that reset button.

If you’re feeling like the holiday season took it out of you (because let’s be honest, it totally did), then this episode is for you. I’m sharing some real talk about how to reset, refocus, and get ready to tackle 2025 like the pro you are.

Whether you’re in recovery mode or just looking for a little inspiration to close out the year, I’ve got you covered.

So grab whatever’s left in your cup—eggnog, champagne (I won’t judge)—and let’s get into it

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Holiday Season Recap and Introduction 0:01

Auditing and Adjusting Inventory 2:05

Checking Financial Health 2:55

Resetting Mindset and Taking a Break 4:26

Final Thoughts and Looking Forward 7:01

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Full article: https://salenaknight.com/post-season-recovery-for-retailers/

Are you ready to turn the Christmas chaos into your secret weapon?

With just days left, now’s the perfect time to step up and make the most of these final shopping days.

In this episode, I’m sharing five powerful strategies you can implement right now to boost your holiday sales. I’ll show you how to create urgency with 'last-chance' messaging, offer irresistible flash sales, and promote digital gift cards as the perfect last-minute solution. If you offer local pick-up or delivery, now’s the time to highlight that convenience.

And don’t forget to tease your post-holiday sales to keep your customers engaged long after the season ends.

Ready to finish strong? Make it easy for your customers, create urgency, and you’ll set yourself up for a big start to the New Year!

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Leveraging Urgency with Last Chance Messaging 0:01

Offering Flash Sales to Create Excitement 3:50

Promoting Digital and Physical Gift Cards 5:36

Making Local Pickup or Delivery a Selling Point 7:22

Teasing Post-Holiday Sales to Build Excitement 9:58

Recap of Strategies to Maximize Sales 11:16

Final Thoughts and Call to Action 12:44

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Full article: https://salenaknight.com/last-minute-sales-strategies-to-maximize-holiday-revenue/