Taking time to connect with and hear from your team is a critical part of practice ownership. For those of you with teams and practitioners, getting feedback and taking time to bond can elevate your practice to the next level. In this episode, we’re talking through seven steps you can use to plan your next company retreat. Be sure to download the full guide for free here!

Resources mentioned:

• 7-Step Practice Planning Retreat Guide

Some key takeaways from this episode include:

• Why team retreats are the secret sauce to company culture and success

• The real behind-the-scenes of planning an effective event

• A peek into effective goal setting as a team

• How to prepare your team for effective engagement

• Which pillars are important to put at the center of your retreat

• The difference between a team with strong buy-in and a disconnected one

• Brandy’s unexpected take on where to host your retreat

• What you can do right now to start planning next year’s retreat

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Luxury doesn’t have to mean expensive - it starts with finding what’s important to you. When incorporating luxury into your brand, authenticity should always remain at the core - contrary to what you may believe, luxury brands are as such because they connect with their audiences on a personal level. This week, to unpack the importance of protecting and cultivating your brand, we welcome Lauren Michelle Jackson, LCPC, to take us through her branding journey and what you can apply to yours.

Lauren is a licensed clinical professional counselor, coach, advocate, author, and business owner of Cultivate Your Essence. Lauren’s private practice is a masterclass in luxury branding for private practice and how luxury doesn’t always mean spending a high dollar amount. Through owning her own practice and her work in mental health, Lauren has helped countless women of color improve their mental health, embrace their brand, and complete their own stories.

Connect with Lauren & Cultivate Your Essence:

• Cultivate Your Essence Website

• Cultivate Your Essence Instagram

• Phone: 708-654-1929

• Lauren's Website

• Lauren's LinkedIn

If you’re ready to take your practice to the next level, make sure you apply for the Private Practice CEO™ Program today!

Some key takeaways from this episode include:

• What “luxury” actually means, and why that’s different for everyone

• A peek into why luxury is important to Lauren

• The surprising ways luxury and healthcare go hand-in-hand

• What you can do right now to elevate your branding

• Why protecting your brand is key to your practice’s success

• How to get comfortable asking for what you’re worth

• How to build a team culture where branding is a priority

• Behind the scenes of a team content day

• The importance of pivoting with the ebbs and flows of business

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Have you found yourself struggling with how to tell your story? It can be uncomfortable to talk about ourselves and our journey, but we have to do it to connect, build community, and grow our business. To help unpack the process of storytelling, we welcome Jennifer Moxley, a media and communications expert with decades of production and journalism experience, to tell us how we can get featured in the press, know which story to tell, and present it with confidence.

With over 20 years of experience in media, Jennifer Moxley helps women tell their stories. Her background in newspaper and television journalism has led her to develop a unique expertise in helping clients connect with and use media to get their business and work in front of their intended audiences. She does so with authenticity at the core of every step. Check out her business, Sunshine Media Network, and her nonprofit, She Dreams in Color, which raises money to provide mental health therapy services to marginalized women.

Connect with Jennifer:

• Sunshine Media Network Instagram

• She Dreams in Color Instagram

Some key takeaways from this episode include:

• How a career in journalism led Jennifer to be a communications industry expert

• What you can do right now to change your mindset about owning and telling your story

• The secret to using what Jennifer calls your “Batman Toolbelt”

• A peek into adapting to the different spaces we occupy and how to show up authentically

• What Jennifer really thinks about the saying “no publicity is bad publicity”

• The reality behind news media operations and how you can maximize your potential for media placements

• Jennifer’s unexpected perspective on “haters” and why they’re not always negative for your business

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Have you ever had a question about private practice ownership that you felt was “too dumb” to ask? Today, I’m hitting part two of those “dumb” questions head-on. I’ll be discussing who your first hires should be, how to prioritize a positive practice culture, when to listen to the data or your gut, and more. There are so many preconceived notions about how to effectively build a successful practice, but thinking long-term is always the most important thing for a strong foundation. Make sure you listen to Part 1 of the Dumb Questions series!

Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

Resources mentioned:

• Listen to Ep. 54 - Choosing Core Values for Your Business

• Listen to Ep. 44 - Building an Engaged Team

• Listen to Ep. 37 - Hiring Mistakes to Avoid

Some key takeaways from this episode include:

• A peek into what your practice needs in place before you start hiring

• The secret to writing robust and effective job descriptions

• My unconventional approach to who you should hire first and why

• How to build and cultivate a positive culture that is folded into your hiring practices

• Contractors vs. employees: when to hire which type of help

• The truth behind compensation models and how you don’t have to pick just one

• What to do when numbers don’t align with what your gut is telling you

• How Private Practice CEO™ can help you build a strong culture, read your data, and so much more!

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Have you ever had a question about private practice ownership that you felt was “too dumb” to ask? Today, I’m hitting those “dumb” questions head-on. Of course, there is no such thing as a dumb question, but I’m going to break down a few things that you may be too self-conscious to ask. In the first of this two-part series, I’ll be discussing all things finances: taking insurance, hitting revenue goals, taking private pay patients, and more. As a service-focused leader it’s easy to think that money should never come first in healthcare, but the reality is that you deserve to run a practice that brings in great revenue and pays you well.

Resources mentioned:

• American Association for Professional Coders (AAPC)

Some key takeaways from this episode include:

• Permission to build a practice that pays you what you deserve

• Using data to find a payment model that’s right for your practice

• Leveraging creative avenues to maximize your payment model

• How partnership and collaborations may help you with your practice revenue

• Getting credentials to accept insurance (and when to hire someone to help you apply)

• The truth behind affiliate marketing and when they make the most sense for you

• Why focus is the core of every dollar your practice makes

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

As we get closer to the holidays, you may be wondering how you can pay your team a holiday bonus for their performance this year. Bonuses are an amazing way to incentivize your team to hit their goals and reward them for hitting their marks. In this episode, I share the logistics of creating a bonus structure for your team members, what I’ve seen done well (and not well) when it comes to bonuses, and how to incentivize team members that aren’t money-motivated.

Some key takeaways from this episode will include:

• The benefits of implementing a bonus structure in your business

• Deciding what the performance goals will be for bonuses

• Why your bonus structure should be a win-win scenario, not a loss

• Who should get a bonus in a private practice

• How to incentivize team members who aren’t motivated by money

• Ranges for bonuses based on the caliber of the position

• What I recommend for how often bonuses should be paid out

• Factoring how bonuses are taxed into the overall amount

• How to utilize ChatGPT to write your bonus structure

ChatGPT prompts to try:

• Create a bonus structure for a [practice specialty] private practice that will reward team members who work in the [fill-in-the-blank] department?

• Create a bonus structure for a [position/title] of a private practice in [insert specialty] that has financial oversight.

• Create a bonus structure for a [provider] who sees 25 patients per day in [X] specialty.

• Create a bonus structure for a [provider] who sees 25 sessions per week and is wanting a portion of the profit at $50,000 per year.

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

Q4 is my favorite season of the entire year! It makes me think of peace, family, time, and vision casting for the upcoming year. If that resonates with you, then cozy up for this episode! I am sharing how to make the most out of Q4 so you can start Q1 feeling refreshed and ready to tackle your biggest goals. From setting the stage for vision casting to planning time off a year in advance (yes, a year in advance!), I cover everything you need to set yourself up for success this quarter.

Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

Resources mentioned:

• Listen to Ep. 58 - Your Providers Should Plan Their Time Off A Year In Advance… Here’s How

• Listen to Ep. 12 - There’s Magic Waiting For You in Q4

Some key takeaways from this episode include:

• Why it’s important to think about next year sooner rather than later

• Scheduling time off for holidays, events, etc. next year

• The questions to ask yourself in order to reflect and set intentional goals for your business and life

• Including data in your goal setting process so you can track progress

• Evaluating the mindset changes that need to happen as you grow

• Why doing your vision casting away from your office will change the game for you

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program

If your creative ideas are flowing and you’re ready for a new way to scale your practice, I got you! In this episode, I’m continuing my series on creative business models with my best tips for starting a profitable group program, exploring joint venture opportunities, and thinking outside the box when it comes to healthcare opportunities.

Resources mentioned:

• Listen to Ep. 60 - Adding a Profitable Membership Model to Your Business

• Listen to Ep. 59 - What We Can Learn From Amazon’s New Healthcare Services

• Apply today for Private Practice CEO™, my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems.

Some key takeaways from this episode include:

• The true definition of scaling (it’s not just opening a new location!)

• How to provide a group program in your practice

• Creative ways for patients to pay for group services

• Partnering with complimentary providers or practices to provide a new program or service

• Getting creative with joint ventures outside of the healthcare industry

• What we can learn from healthcare CEOs who don’t have a background in healthcare

It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between.

Connect with Brandy:

• Brandy Mabra on IG

• Private Practice CEO IG

• Website

• Apply for the Private Practice CEO™ Program