Episodes

  • How to Break Barriers in a Competitive Industry | Challenger Brands by Illustrado
    Apr 16 2025

    Today, we have an amazing and inspiring guest! Joining us is Samantha Araujo, a formidable titan in the region’s competitive hospitality industry. With a passion for fine living and an extraordinary ability to craft memorable experiences, Samantha has established Stellar USP as a premier player in the luxury hospitality supply industry. Her company is renowned for its exceptional service, personalized client experiences, and innovative solutions that go beyond simply supplying goods.

    Stellar USP is a trusted partner in the market, contributing to prestigious projects across the Middle East and Africa. With over a decade of industry experience, they've worked with esteemed clients such as Atlantis the Royal, One & Only – One Zabeel, and Marriott Palm Jumeirah.

    Samantha has carved out her own unique space in a category dominated by much older players in the business. Today, we'll explore Samantha's journey to becoming a leading player in her field and what brands, companies, and owners can learn from her.


    This is Challenger Brands -

    Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

    Not the biggest player in your sector? Make an impact by challenging the status quo.

    In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

    Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

    www.illustrado.co

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    42 mins
  • Mastering the Art of Life-Career Balance | Challenger Brands
    Apr 9 2025

    Navneet Kampani is a former banker who has been in the industry for over 30 years, now he is an entrepreneur, author, and life coach who helps individuals and top executives achieve work-life harmony and find meaning in life.

    Fresh from the launch of his book “Unmasking the Real You - A Journey from Self-Awareness to Action” we’re hoping to get life-changing tips from Navneet today.


    This is Challenger Brands -

    Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

    Not the biggest player in your sector? Make an impact by challenging the status quo.

    In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

    Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

    www.illustrado.co

    Show more Show less
    46 mins
  • How to Master your Inner Game | Challenger Brands by Illustrado
    Apr 2 2025

    Dhiren Harchandani is a Transformation Architect who specializes in empowering entrepreneurs to achieve 8-figure business success without compromising personal fulfillment or lifestyle. An avid learner in transformation, leadership, and mindset, he coaches entrepreneurs representing over $2.5 billion in combined revenue. With over two decades of experience in scaling businesses across five industries, Harchandani has founded and exited multiple ventures.

    A Harvard Business School alumnus, he leverages his business strategy expertise and 2,500 hours of coaching experience, incorporating NLP, Quantum Science, and Psychology to transform leaders and organizations. An adventure enthusiast, he engages in ultra-running, Ironman races, and mountain climbing. Grounded in his love for nature and family, Harchandani is also a dedicated father, husband, dog lover, and a passionate traveler who has explored over 70 countries and all seven continents.


    This is Challenger Brands -

    Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

    Not the biggest player in your sector? Make an impact by challenging the status quo.

    In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

    Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

    www.illustrado.co

    Show more Show less
    1 hr and 1 min
  • How To Keep Your Brand Relevant Through The Years | Challenger Brands by Illustrado
    Mar 26 2025

    According to Clayton Christensen, a professor at Harvard Business School, 30,000 new products are introduced each year, and 95% of them fail. In an increasingly cluttered market and noisy world, how do you keep your brand and business relevant?

    Our special guest today will help us answer that question.

    Today, on Challenger Brands, we're joined by a true titan in the world of retail and brand management, Ishwar Chugani. With over four decades of experience, he's the CEO and Managing Director of Giordano Middle East and a member of the Management Committee of Giordano International,
    Hong Kong. Ishwar is also a founding member of the Middle East Council of Shopping Centres under Ishwar's leadership, Giordano has thrived, with a global presence spanning 35 countries and 2,000 stores. His remarkable journey is marked by innovation, resilience, and a vision that's kept the Giordano brand relevant through the years. Join us as we dive into Ishwar's insights on keeping a brand evergreen, adapting to changing times, and the secrets to longevity in the fast-paced world of retail.


    This is Challenger Brands -

    Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

    Not the biggest player in your sector? Make an impact by challenging the status quo.

    In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

    Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

    www.illustrado.co

    Show more Show less
    45 mins
  • How ChatGPT Can Revolutionize Your Business | Challenger Brands by Illustrado
    Mar 19 2025

    Fahed Bizzari is an international thought leader on the professional application of ChatGPT. He has 18 years of experience in software development, over 3,000 hours in mastering ChatGPT, and extensive 2-decades of experience in entrepreneurship, consulting, and training. Renowned for his profound understanding and practical application of ChatGPT, he excels in simplifying complex concepts, making them accessible to both novices and professionals. His investment in honing communication skills ensures engaging and well-delivered insights. His expertise is not just deeply informed but also effectively communicated, making him a sought-after authority in the field.


    This is Challenger Brands -

    Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

    Not the biggest player in your sector? Make an impact by challenging the status quo.

    In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

    Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

    www.illustrado.co

    Show more Show less
    1 hr and 9 mins
  • Developing Your Business for Optimal Growth & Success | Challenger Brands by Illustrado
    Mar 12 2025

    In this episode, we will be unlocking the secrets of Business Development, delve into fundamentals, and strategies. Join us as we explore insights that can help your business flourish in the competitive marketplace.

    Joining us is Phil Bedford, an entrepreneur who has called the Middle East home since 1998. Armed with a Masters Degree and over a decade of expertise in sales training, business development, and consulting, Phil's mission is to expand the Asentiv franchise throughout the GCC region.

    But Phil is more than just a seasoned professional; he's a dynamic networker and a leading expert in referral marketing. His passion lies in helping business owners not only succeed but thrive, allowing them to craft remarkable businesses and lead spectacular lives.

    Today, Phil Bedford brings his wealth of experience to Challenger Brands, and we're in for an enlightening conversation on business development, personal branding, and the transformative power of networking.


    This is Challenger Brands -

    Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

    Not the biggest player in your sector? Make an impact by challenging the status quo.

    In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

    Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

    www.illustrado.co

    Show more Show less
    42 mins
  • Building On The Legacy Of Your Family Business | Challenger Brands by Illustrado
    Mar 5 2025

    Welcome back to Challenger Brands. Today, we delve into building on the legacy of your family business with our guest, Shabana Razzak - CEO of Maison DE Ary Jewellery.

    Shabana is not just a successful entrepreneur; she's a trailblazing jeweller and a visionary businesswoman who has made an impact in the strictly patriarchal society she grew up, in the process building on the legacy of her family’s renowned business, at the same time being a beacon of women empowerment.

    Shabana's journey is deeply rooted in the legacy of her father, Abdul Razzak Yaqoob. He was a self-made entrepreneur and philanthropist who pioneered various aspects of the jewellery business in the UAE - including gold bullion minting, and even gold certification in Dubai since he launched ARY in 1969.

    Shabana, who worked in the business through the years taking various responsibilities, ultimately stepped into her father’s shoes upon his demise in 2014. Today, as the CEO of ARY Jewelry, she continues to build upon her family's legacy, preserving its traditions while introducing innovations that reflect the evolving jewellery market. She's also an advocate for women's empowerment and gender equality.


    This is Challenger Brands -

    Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

    Not the biggest player in your sector? Make an impact by challenging the status quo.

    In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

    Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

    www.illustrado.co

    Show more Show less
    38 mins
  • How to Grow Your Business through Networking | Challenger Brands by Illustrado
    Nov 24 2023

    Networking - love it or hate it? Too hard sell? Or is it a necessary lead generation strategy? Whatever your feelings are, networking is considered an effective client acquisition strategy for millions of entrepreneurs and businesses across the globe. Should you be getting into networking? Is it worth it? How do you even get started?

    In this episode, we chat with entrepreneur and master networker Edwin Duria - Managing Director of Play Middle East, Director Consultant at BNI UAE and the newly elected Chairman at the Philippine Business Council. BNI is the largest and most successful network of entrepreneurs in the world with over 300K members. The Philippine Business Council of Dubai and the Northern Emirates on the other hand is the non-profit organization for Filipino entrepreneurs in the country.

    This is Challenger Brands -

    Where we talk about brand development, marketing, sales, entrepreneurship, and a whole lot of other things to help entrepreneurs and brand custodians build competitive brands and better businesses.

    Not the biggest player in your sector? Make an impact by challenging the status quo.

    In each episode, we talk to inspiring industry professionals and entrepreneurs to gain useful and actionable insights for empowering challenger brands.

    Hosted by Illustrado - The Brand Development & Creative Agency for ambitious and audacious challenger brands.

    www.illustrado.co

    Show more Show less
    46 mins
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