Episodes

  • Authentic Storytelling and Copywriting for Entrepreneurs with Beth Knaus

    Authentic Storytelling and Copywriting for Entrepreneurs with Beth Knaus
    May 19 2025
    Unlock the secrets to powerful business messaging with copywriting expert Beth Knaus. In this episode, learn practical strategies to set your business apart and connect authentically with your audience.
    • Why finding and using your personal voice is essential in today’s AI-driven world
    • The importance of consistency and authenticity in your business content
    • How defining your “bullseye client” leads to more effective marketing and increased revenue
    • The role of storytelling in building trust and relatability with prospective clients
    • Tips for website copy, elevator pitches, and making networking work for your solo business
    Subscribe for more matter-of-fact conversations about elevating your life and wealth!

    Where to find Beth Knaus
    Website: thatsaspade.com
    Instagram: @thats_a_spade
    Facebook: @thatsaspade
    LinkedIn: @bethknaus

    Where to find Misty

    Websites:
    • mistylynch.com
    • soundviewfinancialadvisors.com
    Instagram: @mistylynchcfp
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    54 mins
  • Building Profitable Brands and Confidence with Jennifer Cassara

    Building Profitable Brands and Confidence with Jennifer Cassara
    May 12 2025
    Join host Misty Lynch as she sits down with Jennifer Cassara, CEO and founder of Good Robe and Co, to discuss her incredible journey through retail, entrepreneurship, and consulting. In this episode, you'll hear candid insights into money mindsets, business growth, and the realities behind building a brand.
    • Jennifer shares her transition from corporate retail roles to launching her own boutiques and consulting business.
    • The internal mindset shifts needed to embrace financial success and self-worth as an entrepreneur.
    • Key lessons from experiencing both wins and setbacks in business—and why pivoting isn’t failure.
    • Practical advice for negotiating your worth, asking for raises, and building confidence in your professional value.
    • Tips on maximizing profitability in retail, from inventory analysis to creating money-making spaces.
    Where to find Jennifer Cassara

    Website: goodrobeandco.com
    Instagram: @_jennifercassara/
    LinkedIn: jennifer-cassara-9346b417/

    Where to find Misty

    Websites:
    • mistylynch.com
    • soundviewfinancialadvisors.com
    Instagram: @mistylynchcfp
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    44 mins
  • The Truth About Life Insurance with Tony Steuer

    The Truth About Life Insurance with Tony Steuer
    May 5 2025
    Learn the truth about life insurance, financial products, and why financial literacy matters more than ever in this episode of Demystifying Money. Host Misty Lynch and guest Tony Steuer cut through the confusion and provide actionable insights you can use right away.In this episode, you'll discover:
    • Why life insurance is so misunderstood and how the industry’s sales focus clouds its true purpose.
    • The pitfalls of social media advice on insurance and how to avoid costly mistakes.
    • How to review and assess your insurance policies so they actually fit your needs.
    • The most overlooked types of insurance—like disability—and how business owners should approach coverage.
    • Small, practical steps to strengthen your financial life, inspired by Tony’s “Get Ready Blueprint.”
    Don’t miss this no-nonsense conversation packed with tips to help you protect yourself and your money.

    Where to find Tony Steuer

    Website: tonysteuer.com
    Instagram: @tonysteuerauthor
    YouTube: @TonySteuer
    LinkedIn: @tonysteuer

    Where to find Misty

    Websites:
    • mistylynch.com
    • soundviewfinancialadvisors.com
    Instagram: @mistylynchcfp
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    44 mins
  • Financial Empowerment After Divorce with Amy Slate

    Financial Empowerment After Divorce with Amy Slate
    Apr 28 2025
    Divorce and homeownership can be an emotional and overwhelming process, especially when life transitions force big financial decisions. In this episode of Demystifying Money, Amy Slate, founder of The Breakup Broker, shares practical and emotional guidance for anyone navigating heartbreak and real estate.Key topics covered:
    • The three essential “buckets” to consider when deciding what to do with the family home after a breakup: finances, logistics, and emotions
    • Common mistakes people make during separations—like rushing decisions or relying solely on trust
    • How to manage the emotional attachment to a home, especially when kids are involved
    • The importance of seeking professional advice, from real estate agents to divorce financial advocates
    • Actionable budgeting tips and steps to regain control of your finances after a major life change
    Where to find Amy Slate

    Website: thebreakupbroker.com
    Instagram: TheAmySlate
    LinkedIn: Amy Slate
    Facebook: TheAmySlate
    Where to find Misty

    Websites:
    • mistylynch.com
    • soundviewfinancialadvisors.com
    Instagram: @mistylynchcfp
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    41 mins
  • Mastering Personal Style Without Breaking the Bank with Bri White

    Mastering Personal Style Without Breaking the Bank with Bri White
    Apr 21 2025
    Ready to make your wardrobe work harder for you without breaking the bank? In this episode, Misty Lynch and guest Brie White dive into practical strategies for personal style, closet organization, and mindful spending.
    • The story behind Vostramota and why personal style matters
    • How the concept of “StyleQuest” makes fashion fun and approachable
    • Tackling closet clutter and the idea of “closet monsters” like guilt and shame
    • Smart shopping tips: when to invest, when to declutter, and how to plan ahead
    • Using your wardrobe as a tool for self-discovery and confidence
    Tune in to learn how to transform your everyday approach to fashion and money.

    Where to find Bri White
    • Website: vostramoda.com
    • LinkedIn: @vostra-moda-llc
    • Instagram: @vostra_moda

    Where to find Misty

    Websites:
    • mistylynch.com
    • soundviewfinancialadvisors.com
    Instagram: @mistylynchcfp
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    44 mins
  • Building a Resilient Financial Plan in Uncertain Economic Times

    Building a Resilient Financial Plan in Uncertain Economic Times
    Apr 14 2025
    In this episode of Demystifying Money, Misty Lynch dives into the implications of global tariffs and market shifts. She covers essential financial strategies to help small business owners and individuals navigate these turbulent times.
    • Impact of tariffs on small businesses and family budgets.
    • Understanding market corrections and their historical context.
    • Strategies to adjust your investment approach in volatile markets.
    • The importance of diversification in asset classes and income sources.
    • Tips on maintaining your financial health and mindset during economic uncertainty.
    Where to find Misty

    Websites:
    • mistylynch.com
    • soundviewfinancialadvisors.com
    Instagram: @mistylynchcfp
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    21 mins
  • Secure Your Legacy with Sherri Montecalvo

    Secure Your Legacy with Sherri Montecalvo
    Apr 7 2025
    Unlock the secrets of estate planning with experts Tracy Hoth and Sherri Montecalvo. This episode of Demystifying Money dives into essential strategies that can streamline your planning and secure your assets.
    • The personal inspiration behind Tracy Hoth's focus on estate planning.
    • Common misconceptions about the effectiveness of a simple will.
    • Estate planning strategies for families with young children.
    • Addressing Medicaid planning and long-term care with an emphasis on early preparation.
    • The importance of retitling assets and updating beneficiary designations for comprehensive estate planning.
    Join us for an insightful discussion on how to protect your legacy and make informed decisions for the future.

    Where to find Sherri Montecalvo
    • Website: estateplanningwithsherimontecalvo.com
    • Facebook: facebook.com/estateplanningwithsheri

    Where to find Misty

    Websites:
    • mistylynch.com
    • soundviewfinancialadvisors.com
    Instagram: @mistylynchcfp
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    29 mins
  • Demystifying Business Finances with Priya Chanduraj

    Demystifying Business Finances with Priya Chanduraj
    Mar 31 2025
    Join Misty Lynch on Demystifying Money as she chats with Priya Chandaraj, CEO of Finteamone, about transforming business finances for small and mid-sized companies. Together, they dive into practical strategies for financial management and growth.
    • Priya's career path from Fortune 500 companies to founding Finteamone.
    • Importance of modern financial transformation and digital finance.
    • Challenges faced by small and medium-sized business owners in handling finances.
    • The role and significance of cash flow management, bookkeeping, and valuing owner contributions.
    • How technology and AI are reshaping financial services for businesses.
    Where to find Priya Chandaraj
    • LinkedIn: linkedin.com/in/priya-chanduraj-aa86753/

    Where to find Misty

    Websites:
    • mistylynch.com
    • soundviewfinancialadvisors.com
    Instagram: @mistylynchcfp
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    29 mins
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