In this week's Dig Inspiration, Jess reflects on her conversation with Christina Le, about the authentic power of influencers (think Gordon Ramsay and Hex Clad), the importance of mastering your messaging, and the changing landscape of marketing in the industry.

In this week's episode host Jess Gaedeke speaks with Christina Le, Head of Marketing, at Plot, the super cool new software company solely for social media managers. They discuss the value of social media as a strategic marketing tool, how community-led growth can amplify your product launch, and the challenges of B2B social media marketing.

In this week’s episode of Dig (In)spiration, Jess reflects on her conversation with Claire Ferrari of Verizon to explore the industry’s journey toward more inclusive and accessible research practices, why accessibility matters, not only for brand resonance but also for meaningful consumer connections, and how Verizon's Accessibility Consortium is driving change across the industry.

In this week’s episode, host Jess Gaedeke is joined by Claire Ferrari, Principal Accessible UX Researcher at Verizon, where they discuss the importance of accessible UX in modern design, the formation of the Accessible Insights Consortium at Verizon, and how they’re providing research teams with the tools to make their practices more accessible.

In this week's mini-episode, Jess is reflecting on her conversation with Danielle Coopersmith aka. the Gen-Z Whisperer (or officially the Associate Director of Taste Elevation Porfolio's at The Kraft Heinz Company). She reflects on the holistic strategies Kraft Heinz employs to connect with this influential cohort, the need for fresh go-to-market approaches, and the ongoing evolution of legacy brands like Lea & Perrins and A1.

Want to join the conversation? Let us know your thoughts on modernizing brands here: https://www.linkedin.com/feed/update/urn:li:activity:7254909778768904192

On this week’s episode, host Jess Gaedeke is joined once again by Danielle Coopersmith, Associate Director, Taste Elevation Portfolio Brands at The Kraft Heinz Company to discuss how brands can stay relevant and engage with Gen Z, the ongoing success of Kraft Heinz’s innovative retail partnership with Taco Bell, and the strategies behind modernizing legacy brands to keep them fresh and appealing.

On our first episode of Dig In(spiration), we're expanding on last weeks episode with Katie Marston, CMO of Once Upon a Farm. Jess discusses what it really means to create effective innovation in the snacking industry and the instant success the company saw with their latest product launch.

Want to join the conversation? Let us know your thoughts on innovation in your industry here: https://www.linkedin.com/posts/dig-insights_introducing-dig-inspiration-a-bite-sized-activity-7249804981761937410-dN9O?utm_source=share&utm_medium=member_desktop

Find a way or make one. That’s the motto of today’s guest Katie Marston, CMO of Once Upon a Farm, the baby and kids snacking company. In today’s conversation with host Jess Gaedeke, they discuss the launch of the innovative new refrigerated snack bars from Once Upon a Farm, the importance of research at every stage of product development, and how to embrace discomfort as a path to grow.