Nick Hussey is the founder and managing director at FRAHM Jacket, a men’s clothing brand that exclusively sells by pre-order.

Founded in 2018 they did £2.2million via their Shopify site in 2023.

Hit PLAY to hear:

• Why honesty and transparency are key for any brand
• The role of preorders in building a successful business
• Thinking long-term
• Practicing sustainability in your business
• Why product quality trumps quantity

Key timestamps to dive straight in:

[05:20] Commuter cycling brand failed to reach potential.

[07:14] Nick’s determination to build a successful business.

[11:51] House-husband, kids, mental health, brand growth.

[15:35] High-growth businesses erode brand, face downfall.

[17:44] Preorder, exclusivity, anticipation, positive reviews.

[19:49] Growth is a metric of a business.

[23:44] Creativity blossoms when money is scarce.

[24:57] Listen to Nick’s Top Tips!

Full episode notes here: https://ecmp.info/504

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