Ever thought about scaling your digital agency by selling it? On this week’s Garlic Marketing Show, we dive into a fascinating conversation with Todd Taskey from Potomac Business Capital, who shares how selling your agency could be the key to unlocking new growth opportunities.

Todd reveals the keys to building a great company, making your agency irresistible to buyers, and the often-overlooked strategy of scaling through selling. Plus, real stories of agencies that have grown exponentially after leveraging strategic sales.

This episode is packed with insights that could change the way you think about growing your business. Don’t miss it!

• Important Factors That Make Your Agency Attractive to Buyers, Like Recurring Revenue and Client Retention
• Common Pitfalls That Can Prevent a Deal from Closing and How to Avoid Them
• Real-Life Examples of Successful Agency Sales and What Made Them Stand Out to Private Equity Firms
• The Critical Role That Strong Financials, Sales, and Marketing Play in Securing a Higher Valuation
• Why Building a Sales Function, Rather Than Just Hiring a Salesperson, Is Crucial for Agency Growth
• How Private Equity Views Agency Acquisitions and How You Can Leverage Their Resources for Long-Term Growth

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• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
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Are you a coach or consultant struggling to book those dream clients? Get ready to change that! On this episode of the Garlic Marketing Show, we’re diving deep with Matthew Kimberley, co-author of the game-changing book, Book Yourself Solid. Matthew and I will be discussing the powerful concept of the anti-funnel, and why you don’t need a complex tech stack to build a successful coaching or consulting business.

From creating a Red Velvet Rope Policy to making offers in direct proportion to trust, Matthew shares actionable insights to help you understand your ideal clients before you even start marketing. Whether you’re aiming to book clients paying $2,500 or $25,000, this episode is packed with steps you can take right now to start landing those deals.

Don't miss out—tune in for more marketing wisdom and discover how to book yourself solid without the overwhelm!

• Ditch the Funnel and Build Trust for High-Ticket Clients
• Select Only the Clients Who Energize You with a Red Velvet Rope Policy
• Why Marketing Should Be the Last Step in Your Business Strategy
• Systematize Your Success with a Proven Method for Booking Clients
• Make Offers That Match the Trust You've Earned with Clients
• Leverage Relationship Capital to Grow Your Coaching Business

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• Book: Book Yourself Solid

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• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
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YouTube Ads continue to be one of the top tools for business growth. Jake Larsen from Video Power Marketing shares how to get a 3x ROAS while using AI to refine ad strategies. Whether you’re in eCommerce, coaching, or finance, YouTube can bring more qualified leads by targeting the right audience with the right message.

Learn what’s working and how to optimize your campaigns for better results.

• How to Achieve a 3X ROAS with YouTube Ads
• Why YouTube Ads Are Perfect for Low Ticket Offers
• The Four Reasons YouTube Ads Fail: Are You Making These Mistakes?
• How to Use AI to Cut Your Video Ad Creation Time in Half
• Advertising Is Gasoline: Make Sure Your Funnel Is Ready
• Organic YouTube and Ads: How They Work Together for Maximum Results
• The Power of Testing: Find Out What’s Really Working in Your Ads
• Why Lead Quality Beats Quantity in YouTube Ad Campaigns
• The Two Most Important Parts of a YouTube Ad
• Use Multiple Hooks in Your Ads to Boost Performance

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• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Meet JK Molina, the strategist behind Likes Ain't Cash and former leader at Tweet Hunter. JK helps coaches and consultants eliminate sales calls, streamline teams, and focus on profit.

Instead of giving away all your knowledge, JK advocates for sharing insights – a key shift that makes a difference. He also recommends an "offer shell" approach, where you provide tiered access to your expertise.

Follow JK Molina on Instagram for practical tips as he pursues $100K in monthly profit with just 3 hours of work a day.

P.S. Get ready to be inspired by JK's client success stories – like the one about Jacob, who bought his mom a house with a pool, thanks to JK's guidance!

• How to Attract High-Value Clients with "Whale bBait" Content
• The Difference Between Value-Based and Insight-Based Content
• How to Create An "Offer Shell" and Provide Tiered Access to Yourself
• JK's Journey to $100K/month Profit in 3 Hours a Day

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• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Ever wondered how to build a sales system that not only boosts your cash flow but also multiplies the value of your business? Nicholas, Founder and Chief Sales Officer of Sales Performance Team LLC and a former VP of Sales and President of GKIC, shares his invaluable insights on everything sales – from busting the myth of hating sales to revealing the unusual places he finds top talent.

He reveals how a solid sales system is the secret ingredient. How timing is everything, and the ideal starting point. He also shares his expert advice on building your dream team.

Don't miss out on this game-changing episode! Tune in now and unlock the secrets to sales success. 🔑🎧

• Doubling or Tripling Your Business Value
• When to Start Building Your Sales Process
• Is it Marketing or Sales That's Underperforming?
• What Kind of Salesperson Should You Hire, and When?

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• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
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Ever dreamed of turning your expertise into a thriving course or membership? We just had THE absolute Master – Micah Mitchell, Co-founder of Memberium! 🧠

Micah's been in the game for 10 years, helping businesses like yours build booming online communities. He's seen it all, from million-dollar Amazon sellers to SaaS companies using memberships to launch their products. 🤯

Micah Mitchell reveals the 4 stages of membership growth, why integrating with your CRM is the secret sauce behind membership success... and uncovers even MORE juicy tips!

Don't miss this episode! It's packed with actionable tips and insider strategies that will transform your membership dreams into reality.

• Four Stages of Growing Membership to Thousand Plus Users
• How One SaaS Company, Spiffy, Used Memberium to Start Their SaaS Company
• The Big Killer to Making Courses That's Going to Really Kill Your Courses
• The Question: Does Your Membership Empire Exist in Your Head?
• The Biggest Step That People Skip on the Way to a Thousand
• The Pricing Sweet Spot to Provide Value
• Should You Start a Course or Should You Start a Membership First?
• The Simple Shift to Close the Right People Into Your Membership

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• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Ever felt lost in the marketing maze? 🤯 You're not alone! I recently chatted with the amazing Sunny Dublick, founder of [her company name], and let me tell you, she dropped some serious marketing wisdom!

One of her biggest tips? Stop jumping straight into tactics and get crystal clear on your brand strategy FIRST. She also stressed the importance of investing in marketing... the right way. Think of it like planting seeds. It takes time, patience, and the RIGHT strategy to see real growth. And remember, the best marketers are the best listeners. Find someone who genuinely wants to understand YOUR business, not just sell you their services.

Don't be a copycat! Stand out from the crowd by creating a brand that YOU'RE proud of and that speaks directly to your audience's heart.

Oh, and here's a bonus tip from Sunny: Focus on referrals and word-of-mouth marketing to kickstart your growth! It's all about building those genuine connections.

• Importance of Investing in Marketing... the right way.
• The RIGHT Strategy to See Real Growth.
• How the Best Marketers are the Best Listeners
• The Role of Referrals and Word-of-Mouth Marketing
• Determining Marketing Budge
• The Importance of a Holistic Marketing Plan
• Identifying Red Flags in Marketers
• The Long-Term Value of Investing in Marketing
• The Importance of Authenticity and Human Connection
• Building a Brand You're Proud Of

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• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Tired of your brand message falling flat? We've got the perfect pick-me-up! Kate DiLeo is here to rescue your revenue with the power of branding (and a sprinkle of AI magic).

As a brand architect, Kate knows that your brand is WAY more than just a pretty logo. It's a promise to your customers, the secret sauce that drives those sweet, sweet sales. 💰 In our chat, she dives deep into why B2B and service-based businesses NEED to nail their brand messaging NOW if they want to attract the RIGHT clients and shorten those sales cycles. 🏎️

✨ But wait, there's more! Kate spills the tea on how to use AI to craft killer taglines and value propositions that DON'T sound like a robot wrote them. She also shares the sneaky metrics that reveal if your brand is truly working its magic (forget vanity metrics, we're talking REAL results).

• How to Know if AI is Effing Up Your Branding
• The Metrics That You Can Use to Test Brand Effectiveness
• Best Way to Get Feedback on Marketing from Your Sales Team
• How to Know if AI Can Actually Test Your Branding
• One Tool Kate Loves for AI

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• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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