In this episode of Go to MarTech, host Ben Reeder sits down with Giles Palmer, founder of Brandwatch, to explore the evolving landscape of marketing technology.

Giles shares insights into the changing role of the Chief Marketing Officer (CMO), tracing its transformation over the past century and forecasting how it will adapt to future challenges.

The conversation dives into the future of the MarTech industry, particularly the profound impact AI is set to have on the space, reshaping how brands connect with their audiences.

Listeners also get an inside look at the Brandwatch journey—from its humble beginnings to its groundbreaking innovations in social intelligence—and the strategic decisions that led to its $450M acquisition by Cision.

This episode is a must-listen for marketers, tech enthusiasts, and entrepreneurs looking for inspiration and a glimpse into the future of MarTech.

This series is created by Strativ Group.

If you'd like to get in touch about this episode or being a future guest, please email Ben: b.reeder@strativgroup.com.

Hosted on Acast. See acast.com/privacy for more information.

Jacob catches up with Mavely Co-Founder, Evan Wray.

Mavely prides itself as being the 'Everyday Influencer Platform'.

It’s easy for anyone to sign up and start earning right away, driving sales through shoppable SmartLinks and performance-based brand campaigns.

We speak to Evan about:

- Empowering influencers with a creator-first platform

- Getting the team buy-in through NPS and getting to know consumer stories

- Plans to scale this incredible team, while maintaining their awesome culture.

Thank you for joining us Evan!

If you'd like to learn more about our podcast series, would like to be a future guest or know someone who should, get in touch with out co-founder and host Jacob: j.allan@strativgroup.com.

This series is produced by Strativ Group - talent solutions experts for the Martech GTM space.

www.strativgroup.com

Hosted on Acast. See acast.com/privacy for more information.

Ben catches up with Mike Head, Chief Revenue Officer at PartnerStack.

And for ep 3 we have an awesome guest!

Let's tell you about Mike...

He joined Impact.com as a founding sales hire and scaled them from $0 to $180M+ ARR, ultimately becoming Chief Revenue Officer.

Mike has scaled GTM teams of over 250 people.

And he recently joined Partnerstack, as CRO to help companies reach their customers through world-class partners.

Thank you so much for your time & insight Mike!

If you like this podcast or want to get involved in a future ep, feel free to reach out to our podcast host Ben Reeder: b.reeder@strativgroup.com.

This series is created by the talent solutions experts, Strativ Group.

www.strativgroup.com

Hosted on Acast. See acast.com/privacy for more information.

We're back!

And for ep 3 we have an awesome guest!

Kashish Gupta – Co-Founder & Co-CEO of Hightouch.

Let us tell you about him...

He's grown Hightouch from $0 to a market leading CDP in 5 years.

Kashish is a first-time tech founder who has seen incredible success and is on the front line of innovation in the CDP space.

In this ep, we ask:

How did you manage to successfully position Hightouch as a newer entrant in an already competitive CDP marketplace?

How is the CDP space changing?

Have you had to adapt to data privacy?

And how are you going to continue to stay ahead as it evolves?

Thank you so much for your time & insight Kashish!

If you like this pod or want to get involved in a future ep, feel free to reach out to our podcast host Ben Reeder: b.reeder@strativgroup.com.

Hosted on Acast. See acast.com/privacy for more information.

Jacob is joined by the fascinating Carsten Frien, who is CEO & Founder of Roq.ad.

Carsten tell us about Roq.ad and their story, before moving onto sharing super valuable advice on all things funding. He gives us three essentials that he wish he'd been told before he started to pitch for and navigate funding rounds.

The conversation then move onto scaling and predictions for the US data privacy landscape.

Thank you so much for you time Carsten, we love this discussion!

This podcast series is created by Strativ Group, a talent solutions business dedicated to the MarTech, Data & AI markets.

Hosted on Acast. See acast.com/privacy for more information.

Yeah, baby!

We're kicking off the series with Michael Katz, the Co-Founder & CEO of mParticle.

MK (as we like to call him) founded and is the former CEO of interclick, which he took public in 2009 and sold to Yahoo in 2011 for $270M.

Today, he's at mParticle, the leading customer data platform helping the world's best brands unify data across all consumer touch points to optimise marketing outcomes and CX.

He tells us about building a start-up to scaling a successful business.

MK shares stories about leadership, company culture and navigating the challenges of a competitive market as a category creator.

Have a listen and let us know what you think!

If you'd like to feature in future eps or know someone who should, get in touch with our podcast host Ben: b.reeder@strativgroup.com.

For more content like this, please click that subscribe button or check out our YouTube channel.

This series is powered by Strativ Group - a global talent solutions company with expertise in the Martech GTM talent market.

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.