Bryony Tagg is the Head of eCommerce at Chilly’s, a BCorp retailer on a mission to accelerate the adoption and everyday use of REUSABLE PRODUCTS.

Starting with the Chilly’s water bottle in 2010 the brand has gone a long way in the last 14 years. Their headless eCommerce site does around 30,000 orders a month, plus they have a wholesale channel too.

Hit PLAY to hear:

• The importance of brand and quality
• Adapting to market changes
• How Chilly’s leverages outsourcing
• Why you need to always put customers front and center
• Effective use of marketing and merchandising

Key timestamps to dive straight in:

[05:43] Fashion experience led to challenges in Chilly’s.

[07:17] Diversification from water bottles to various products.

[10:01] Making it easier for European customers to purchase a Chilly’s bottle.

[14:53] The Chilly’s team and what gets outsourced.

[17:44] Chili's ensures quality, builds trust and community.

[19:06] Listen to Bryony’s Top Tips!

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