• Why Counselors Give Us Hugs at NACAC [Event Replay]
    Nov 15 2024

    In this webinar-turned-podcast, hear the experts talk about how Scoir's foundational work with high school counselors benefits the work of colleges, too. Liz McGonigle, Managed Subscriptions Engagement Strategist at Scoir, Chris White from High Tech High, and Sebastian Brown from the University of Oregon share how Visits, Matches, and Parent/Guardian Messages in Scoir seamlessly bridge the gap and solve shared challenges between high school and college, empowering students, college staff, and high school staff every step of the way.


    What You’ll Discover:

    1. The Scoir Love: Hear what counselors and admissions staff have to say about Scoir, and how it makes their jobs easier
    2. Real-World Applications: Learn actual ways colleges and high schools are using Scoir to support student success, right from your peers
    3. Connecting Communities: Learn how Scoir promotes collaboration among colleges, high schools, students, and parents/guardians throughout the college admissions process
    4. Why Scoir is Different: Find out what sets Scoir apart from traditional college marketing approaches and college guidance systems


    Check out the blog post recap of this event or the replay on YouTube as well!

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    1 hr and 8 mins
  • Pro Tips for Effective Writing and Communication
    Oct 25 2024

    In this episode, Chief Growth Officer at Scoir, Ashley Smith, and former Dean of Admission, Peter Van Buskirk chat all things effective communication! Whether you're a college-bound student writing your college essay or heading into the workforce and want to sharpen your skills, we're sharing our tips for breaking out of the 5 paragraph essay and sharing your true sense of self! We cover:

    • when to start the writing process
    • how to move past writer's block
    • AI's place in writing
    • how to get into the writing headspace
    • tips for nailing the college interview
    • and more!

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    40 mins
  • What Students Really Want to Hear from Colleges
    Sep 4 2024

    Join Ciara and Erika, Senior Engagement Strategists at Scoir and college admissions marketing professionals, plus Abby deSilva, Inbound Marketing Strategist at Scoir and member of Gen Z, as they share strategies to authentically connect with Gen Z and thrive through today’s admissions challenges. They evaluate what students think about college admissions today and how this can inform how you market to students this year.

    This podcast covers:

    • What students are saying about college admissions (what vibes with them)
    • What students are looking for in a college and their marketing (what to yeet and what to keep)
    • Actionable tips based on student feedback (embracing your Gen Z marketing era)
    • How Scoir can help

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    1 hr
  • A Temperature Check on Admissions: Summer 2024
    Jul 17 2024

    Our Chief Growth Officer, Ashley Smith, is joined by Peter Van Buskirk as he shares a recap of key takeaways and hot topics from this year's No Name Conference sessions. Take a listen as we discuss the FAFSA delays, how students can cope with the "achievement culture", and more.

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    38 mins
  • Navigating College Choices: Counselor Tips for Student and Parent/Guardian Harmony
    May 9 2024

    In this episode, host Kaila Brown, former high school counselor, and guest Aaron Fulk, Director of College Counseling at the University School of Nashville, offer insightful strategies for counselors in supporting students and families through the college decision-making process.

    They emphasize the importance of asking the right questions to encourage exploration, navigate financial considerations, and foster open communication between students and their parents/guardians. You'll hear practical advice on managing application season as well. The discussion highlights the crucial role of counselors in guiding families with empathy, expertise, and practical support.

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    44 mins
  • Navigating Higher Education Budgeting Amid the Changing Admissions Landscape
    Feb 28 2024

    By 2027, the number of names nationally available for search will drop by 38%, according to Forbes. A shifting public perception of college and post-high school plans along with a drop in the young adult population has shrunk the pool of college applicants.

    With these enrollment and search cliffs, colleges are faced with the challenge (and opportunity) of diversifying their lead generation strategies and tapping into true content personalization. Perhaps an even greater challenge is setting aside the resources needed to pursue new avenues to reach students.

    In this episode, Ashley Murphy and Liz McGonigle, both former college admissions professionals who are now on our Scoir team, share valuable lessons learned about higher education budgeting as institutions pave their path forward.

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    37 mins
  • 5 Essential To-Dos Before Junior Year
    Jan 17 2024

    Back by popular demand, Tom from College Essay Guy Team joins us for this fun episode! We'll share 5 of the most essential tasks we recommend you complete BEFORE your junior year. So if you're a freshman, sophomore, or even a junior, listen for tips you won't want to miss!

    College Essay Guy Resources:

    • College Essay Guy Website
    • Explore 1-on-1 Services
    • Begin Personal Statement Course
    • Learn How to Apply to College

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    38 mins
  • 5 Essential To-Dos Before Senior Year
    Jan 10 2024

    What do Olivia Rodrigo and college application culture have in common? 🤔 In this episode, Tom from the College Essay Guy Team joins Elena to talk about this and much more! If you're an underclassman (freshman, sophomore, or junior) or even a senior, listen for the 5 essential things to complete BEFORE senior year.


    College Essay Guy Resources:

    • College Essay Guy Website
    • Explore 1-on-1 Services
    • Begin Personal Statement Course
    • Learn How to Apply to College

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    44 mins