Wondering how to turn your high-performing content into a compelling lead magnet? Join us in this episode of Launch Your Private Podcast as we coach Joyce Layman, a seasoned visibility strategist and author, on how to transform her mindset-based content into a private podcast lead magnet that deeply resonates with her audience.

Joyce came into the conversation with content that outperforms everything else, but it's centered around mindset, not marketing tactics. Together, we unpack how to align what’s working with what she’s selling and how to use private podcasting to bridge the gap between curiosity and conversion.

Timestamps:

[0:00] Intro to Joyce Layman and why her audience is tired of social media

[5:56] Joyce walks through her membership, group program, and micro offers

[7:41] Her audience struggles with tech and low-performing lead magnets

[9:18] Repurposing a PDF into a private podcast that leads to her offers

[13:02] Joyce plans to enhance and restructure her lead magnet content

[16:19] Her top-performing episodes are about mindset and the RAS

[18:33] Using mindset as the “holy sh*t” moment to build belief early

[22:12] Messaging ideas like “Train your brain to be seen” take shape

[28:06] How a private podcast can bridge mindset and visibility strategy

[32:14] Final recommendation: test both the PDF and RAS audio lead magnets

[35:19] Joyce previews her upcoming Micro Audio Summit

Links mentioned:

http://www.joycelayman.com

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Feeling stuck trying to position your private podcast in your offer stack? You’re not alone.

In this coaching episode of Launch Your Private Podcast, we sit down with Kayla Caldwell—a licensed Profit First strategist and founder of a financial coaching firm for a hands-on strategy session on how to turn her private podcast into a paid starter kit that actually converts.

Kayla’s private podcast is packed with mindset shifts, practical worksheets, and a values-first approach to financial growth. But the real challenge? Messaging it in a way that cuts through resistance, connects with overwhelmed business owners, and leads to higher-ticket offers.

Timestamps:

[0:00] Introduction to Kayla Caldwell and why she created a private podcast as the first step in her offer ladder

[3:05] The PEACE framework and how it supports her private podcast content.

[5:10] Messaging challenge: Kayla feels stuck on how to promote the private podcast asset.

[11:50] Walkthrough of the 10-episode private podcast structure.

[14:10] Coaching advice: Lead with emotional transformation, not spreadsheets.

[22:45] Binge vs. drip: How to guide different listener behaviors.

[24:15] Include CTAs in every episode and drive engagement with emails.

[27:35] Reverse-engineer funnel numbers based on VIP client goals.

[30:15] Message toward confidence and peace in uncertain times.

[37:45] Redefining “profit” as freedom and quality of life.

Links mentioned:

http://kcvirtualbookkeeping.com

https://www.instagram.com/kcvbookkeeping/

https://www.linkedin.com/in/caldwellkayla/

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.
• Leave a positive review or rating at https://ratethispodcast.com/lypp
• Grab a free trial of Hello Audio: helloaudio.fm/pricing

Struggling to reach your niche audience as a coach or therapist working with neurodivergent clients? In this episode of Launch Your Private Podcast, we coach Barbara (Blaze) Lazarony, a licensed marriage and family therapist and coach with over 20 years of experience. Blaze recently launched a public podcast, Love on the Autism Spectrum, and is now exploring how to build visibility, grow her email list, and prepare for a private podcast launch that truly serves her audience.

Timestamps:

[0:00] Introduction to Barbara (Blaze) Lazarony and her niche as a neurodivergent therapist and coach.

[3:01] Launch strategy and content approach for her public podcast, "Love on the Autism Spectrum."

[5:30] Core challenge: struggling to reach her ideal audience despite podcasting consistently.

[7:11] Public vs. private podcasting: pros, cons, and strategies for coaches with small lists.

[10:26] Leveraging niche podcasting and voice content to grow visibility and trust.

[13:00] Using Riverside, ChatGPT, and short-form video for repurposing and discovery.

[20:01] Website, SEO, and email signature tactics to passively grow podcast reach.

[22:01] Exploring low-cost visibility ads and Reddit for targeted traffic.

[26:05] Guest podcasting as a strategy—and why it pairs powerfully with private podcast lead magnets.

[31:05] Final tips: encouraging listener questions, building engagement before launching private podcast.

Links mentioned:

https://www.LoveontheAutismSpectrum.com

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.
• Leave a positive review or rating at https://ratethispodcast.com/lypp
• Grab a free trial of Hello Audio: helloaudio.fm/pricing