Wondering how to turn your high-performing content into a compelling lead magnet? Join us in this episode of Launch Your Private Podcast as we coach Joyce Layman, a seasoned visibility strategist and author, on how to transform her mindset-based content into a private podcast lead magnet that deeply resonates with her audience.

Joyce came into the conversation with content that outperforms everything else, but it's centered around mindset, not marketing tactics. Together, we unpack how to align what’s working with what she’s selling and how to use private podcasting to bridge the gap between curiosity and conversion.

Timestamps:

[0:00] Intro to Joyce Layman and why her audience is tired of social media

[5:56] Joyce walks through her membership, group program, and micro offers

[7:41] Her audience struggles with tech and low-performing lead magnets

[9:18] Repurposing a PDF into a private podcast that leads to her offers

[13:02] Joyce plans to enhance and restructure her lead magnet content

[16:19] Her top-performing episodes are about mindset and the RAS

[18:33] Using mindset as the “holy sh*t” moment to build belief early

[22:12] Messaging ideas like “Train your brain to be seen” take shape

[28:06] How a private podcast can bridge mindset and visibility strategy

[32:14] Final recommendation: test both the PDF and RAS audio lead magnets

[35:19] Joyce previews her upcoming Micro Audio Summit

Links mentioned:

http://www.joycelayman.com

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Feeling stuck trying to position your private podcast in your offer stack? You’re not alone.

In this coaching episode of Launch Your Private Podcast, we sit down with Kayla Caldwell—a licensed Profit First strategist and founder of a financial coaching firm for a hands-on strategy session on how to turn her private podcast into a paid starter kit that actually converts.

Kayla’s private podcast is packed with mindset shifts, practical worksheets, and a values-first approach to financial growth. But the real challenge? Messaging it in a way that cuts through resistance, connects with overwhelmed business owners, and leads to higher-ticket offers.

Timestamps:

[0:00] Introduction to Kayla Caldwell and why she created a private podcast as the first step in her offer ladder

[3:05] The PEACE framework and how it supports her private podcast content.

[5:10] Messaging challenge: Kayla feels stuck on how to promote the private podcast asset.

[11:50] Walkthrough of the 10-episode private podcast structure.

[14:10] Coaching advice: Lead with emotional transformation, not spreadsheets.

[22:45] Binge vs. drip: How to guide different listener behaviors.

[24:15] Include CTAs in every episode and drive engagement with emails.

[27:35] Reverse-engineer funnel numbers based on VIP client goals.

[30:15] Message toward confidence and peace in uncertain times.

[37:45] Redefining “profit” as freedom and quality of life.

Links mentioned:

http://kcvirtualbookkeeping.com

https://www.instagram.com/kcvbookkeeping/

https://www.linkedin.com/in/caldwellkayla/

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Struggling to reach your niche audience as a coach or therapist working with neurodivergent clients? In this episode of Launch Your Private Podcast, we coach Barbara (Blaze) Lazarony, a licensed marriage and family therapist and coach with over 20 years of experience. Blaze recently launched a public podcast, Love on the Autism Spectrum, and is now exploring how to build visibility, grow her email list, and prepare for a private podcast launch that truly serves her audience.

Timestamps:

[0:00] Introduction to Barbara (Blaze) Lazarony and her niche as a neurodivergent therapist and coach.

[3:01] Launch strategy and content approach for her public podcast, "Love on the Autism Spectrum."

[5:30] Core challenge: struggling to reach her ideal audience despite podcasting consistently.

[7:11] Public vs. private podcasting: pros, cons, and strategies for coaches with small lists.

[10:26] Leveraging niche podcasting and voice content to grow visibility and trust.

[13:00] Using Riverside, ChatGPT, and short-form video for repurposing and discovery.

[20:01] Website, SEO, and email signature tactics to passively grow podcast reach.

[22:01] Exploring low-cost visibility ads and Reddit for targeted traffic.

[26:05] Guest podcasting as a strategy—and why it pairs powerfully with private podcast lead magnets.

[31:05] Final tips: encouraging listener questions, building engagement before launching private podcast.

Links mentioned:

https://www.LoveontheAutismSpectrum.com

If you enjoyed today's episode, please:

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Are you a service-based business owner struggling to clearly communicate your value and losing opportunities because of it? In this episode of Launch Your Private Podcast, we sit down with Ellie Kime, a messaging mentor and communication specialist, who shares how she uses her private podcast lead magnet, From Inside The Jar, to help clients better articulate who they are, what they do, and why it matters.

Through a unique "Choose Your Own Adventure" structure, Ellie’s private podcast allows listeners to immediately focus on the messaging struggle that's most relevant to them—creating faster connection, clarity, and action.

Timestamps:

[0:00] Introduction to the episode and how Ellie Kime discovered private podcasts

[5:35] Creating the "Choose Your Own Adventure" structure for her private podcast lead magnet.

[8:20] Insights on how shorter, specific episodes improved listener engagement and boosted Ellie’s confidence.

[10:18] How Ellie promotes her private podcast and lessons learned about strategic marketing.

[13:23] The meaning behind the title From Inside The Jar and its branding significance.

[14:37] Audience feedback: how the private podcast built deeper connection and trust.

[18:20] Major shift in discovery calls: how listeners arrive better prepared after the private podcast.

[23:30] Viewing her private podcast as a central part of her future business ecosystem.

[24:43] Why private podcasts outperform PDFs for audience engagement.

[26:55] Brainstorming the idea of "self-segmented" private podcasts as a new lead magnet style.

[29:22] Lessons learned from building a private podcast: flexibility, feedback, and evolving structure.

[34:09] Future ideas Ellie is considering for expanding her private podcast use across her businesses.

[36:18] The importance of choosing marketing mediums that feel sustainable and fun.

Links:

https://www.eleanormollie.co.uk

https://www.instagram.com/eleanor_mollie

https://www.threads.net/@eleanor_mollie

Link to private podcast From Inside The Jar: https://www.eleanormollie.co.uk/jar

If you enjoyed today's episode, please:

• Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.
• Leave a positive review or rating at https://ratethispodcast.com/lypp
• Grab a free trial of Hello Audio: helloaudio.fm/pricing

Struggling to close high-ticket clients without feeling pushy or salesy? Join us in this powerful episode of Launch Your Private Podcast, where we coach Ruby Lin, sales coach and founder of the Sales Lab Mastermind, on refining her private podcast lead magnet to double conversions through authentic connection.

Love this episode? You’ll want to hear how others are crushing it with private podcasts.

Angie Jordan’s episode ➡️ https://helloaudio.fm/angie-jordan-sells-out-her-services-month-over-month-with-private-podcasts/

Andréa Jones’ episode ➡️ https://helloaudio.fm/andrea-joness-private-podcast-launch-strategy-dms-are-the-key-%f0%9f%94%91-2/

Timestamps:

[0:00] Introduction to the episode and Ruby Lin's private podcast structure for sales conversion

[5:40] Why Ruby shifted away from masterclasses and waitlists to simplified, low-tech call invitations.

[7:25 ] Confidence issues in high-achievers: Ruby explains the core emotional blocks around selling.

[11:10] The problem with “high-ticket closers” and how Ruby’s approach puts relationships first.

[13:15] The importance of leading with empathy and belief-shifting in the first episodes.

[20:30] Coaching tip: restructure Episode 1 for stronger curiosity and wider relevance.

[30:00] Coaching on embedding CTAs in every episode, using DM strategies, and leveraging Instagram.

[36:15] Using Hello Audio’s Super Listener Score and switching from universal to unique links.

[40:40] Addressing sequencing: how to encourage proper episode order and listener engagement.

[44:25] Should Ruby make her private podcast public? Why keeping it private supports better lead tracking and conversion.

[47:00] Ruby shares why she loves the flexibility of private podcasting and plans to launch multiple targeted series.

[49:30] Ruby outlines her next steps: updated hooks, email follow-ups, and shifting to unique links.

Links:

http://rubysparks.co

https://www.instagram.com/rubysparks.co/

https://rubysparks.kit.com/sales-brain-podcast

Unlock Your Sales Brain Private Podcast

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Tired of live launching and looking for a smarter way to sell your courses? Join us in this episode of Launch Your Private Podcast as we coach Jenny Matthews, a licensed mental health therapist and anxiety specialist, through the setup and optimization of her brand-new private podcast lead magnet.

Jenny’s niche? Helping fearful flyers overcome anxiety with practical, therapist-tested strategies and now she’s taking that mission to the airwaves.

Timestamps:

[0:00] Introduction to the episode and Jenny Matthews’ challenges with her new private podcast to drive course sales

[4:04] Breakdown of her two offers and ideal buyers for each

[7:31] How she repurposed a PDF into a private podcast using ChatGPT

[9:00] Review of Jenny’s landing page and opt-in results

[13:01] Messaging tips to increase perceived value and trust

[15:00] Why audio is more powerful than PDFs for anxious audiences

[18:01] Jenny outlines her podcast episode structure and unique approach

[25:32 ] Nora reframes the sales pitch as “continuing to work together”

[38:32] Evergreen vs. live launch: what works best for fear-based audiences

[41:31] When to evaluate funnel performance and the power of outreach

Links Mentioned:

Website https://stateofmindtherapy.com/

Instagram https://www.instagram.com/flightanxietycoach

Flight Anxiety Audio Relief Guide https://stateofmindtherapy.com/toolkit

If you enjoyed today's episode, please:

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Looking for a more efficient, impactful, and low-lift way to build your list, boost revenue, and connect more deeply with your audience?

In this episode, we feature Erin Kelly, CEO and co-founder of MemberVault, as she dives into the power of audio summits and private podcasts for entrepreneurs who want to grow without burning out. And in true alignment with what she teaches, this episode is our very first asynchronous interview!

Erin shares how she uses async, audio-only formats to eliminate the stress of live events while still building meaningful connections, increasing course completion rates, and generating new leads and revenue.

Timestamps:

[0:00] Introduction to the episode and Erin Kelly, CEO of Member Vault, shares her journey with audio summits

[3:29] The surprising discovery that 50% of summit attendees prefer embedded audio players over podcast feeds

[5:17] Why audio builds deeper trust with audiences compared to video content

[9:11] The automated tech stack Erin uses to streamline speaker onboarding

[12:45] Why releasing all summit content at once leads to better engagement than dripping it out

[15:30] How async formats save summits when speakers face last-minute emergencies

[19:02] The three key benefits of audio summits: list building, revenue generation, and relationship building

[21:18] Comparing Erin's three summit formats: evergreen, low-cost product conversion, and VIP passes

[25:47] Why 10-13 speakers is the ideal number for manageable yet impactful summits

[31:22] Different ways to monetize summits through sponsors, upsells, and lifetime access passes

[34:50] How to repurpose summit content into profitable products after the event ends

[40:38] The concrete results from Erin's latest summit

Links Mentioned:

Website - https://membervault.co/

Free trial - https://membervault.co/free

Community - https://m.facebook.com/groups/membervault

If you enjoyed today's episode, please:

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