Join Dots Oyebolu as he speaks with Declan Mulkeen, Podcast host of “Let's talk ABM” and CMO of strategicabm. Declan shares insights into account-based marketing and its evolution, emphasizing its role as a business strategy. He discusses ABM’s unique integration with sales, the importance of a commercial system and balancing digital and physical account experiences to drive success.

Key Takeaways:

(03:16) ABM is distinct from general B2B marketing.

(05:26) The “M” in ABM can be misleading; ABM is broader than marketing.

(09:52) ABM’s primary objectives include growing existing accounts and winning new logos.

(12:19) The role of ABM is to help clients make sense of choices.

(16:45) Building a unique value proposition for target accounts is essential.

(24:38) Relationship-building through genuine interactions can organically lead to business.

(30:45) The “three Rs” of ABM are reputation, relationships and revenue.

(33:28) Marketing succeeds when embraced organization-wide.

(40:40) B2B marketing learns from B2C in personalizing experiences for high-value clients.

Resources Mentioned:

Declan Mulkeen -

https://www.linkedin.com/in/declanmulkeen/

Strategicabm -

https://www.linkedin.com/company/strategicabm/

Account-Based Marketing Agency | Website -

https://hubs.la/Q01M0PGS0

Gartner Report on B2B sales -

https://www.gartner.com/en/sales/trends/future-of-sales

Insightful Links:

https://www.linkedin.com/pulse/creative-ideas-your-abm-strategy-steve-kosted/

https://marketinginsidergroup.com/strategy/7-creative-ways-to-personalize-your-abm-strategy/

https://www.leadfeeder.com/blog/account-based-marketing-strategies-and-tactics/

https://www.gartner.com/en/articles/11-tactics-to-drive-your-account-based-marketing-process

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

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Max Whicher, CBO and Co-Founder of Spin Brands, joins Dots Oyebolu to share strategies for leveraging omnichannel social media marketing to scale brands. Max highlights the value of being socially native and adapting strategies to brand goals, ultimately connecting all touchpoints in the marketing funnel.

Key Takeaways:

(05:51) Socially native marketers bring a competitive advantage.

(08:02) Audience knowledge and specific platform objectives are essential.

(11:44) Offline presence fosters consumer trust and credibility.

(12:56) Pop-up shops provide brands a low-risk entry into physical spaces.

(16:51) Contribution margin clarifies profitability per customer acquisition.

(18:18) Maintaining advertising consistency is crucial for growth.

(20:33) Social listening tools enable sentiment tracking across demographics.

(21:35) Monitoring brand sentiment informs strategic adjustments.

Resources Mentioned:

Max Whicher -

https://www.linkedin.com/in/maxwhicher-spin/

Spin Brands | LinkedIn -

https://www.linkedin.com/company/spin-brands/

Spin Brands | Website -

https://www.spinbrands.com/

Insightful Links:

https://sproutsocial.com/insights/omnichannel-strategy/

https://www.maropost.com/7-killer-omnichannel-marketing-strategies-you-can-use-for-your-ecommerce-business/

https://grin.co/blog/mastering-an-omnichannel-marketing-strategy/

https://www.sitecore.com/resources/omnichannel-personalization/benefits-of-personalization/omnichannel-personalization

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he interviews Vladimir Botsvadze, Mentor at Techstars, the #1 global marketing thought leader, according to Thinkers360. Vladimir shares his insights on digital transformation, the power of storytelling and how to connect with consumers in an increasingly digital world.

Key Takeaways:

(04:35) The importance of storytelling in marketing to humanize brands.

(07:22) The significance of consumer connection.

(10:05) Brands must be experimental and always willing to reinvent themselves.

(11:34) Patience and long-term strategy are crucial in building a great brand.

(13:15) Build emotional connections with consumers.

(14:51) Brands need to shift toward consumer-centric strategies.

(16:01) Brands should focus on acting more like media companies.

(20:11) Tell stories and create content with a long-term view.

(23:04) Nike’s “Just Do It” campaign resonates through powerful storytelling and athlete partnerships.

(27:18) Personal branding is still crucial in the digital and AI age, where genuine connections matter most.

Resources Mentioned:

Vladimir Botsvadze -

https://www.linkedin.com/in/vladimerbotsvadze/

Techstars -

https://www.linkedin.com/company/techstars/

Thinkers360 -

https://www.linkedin.com/company/thinkers360/

Vladimir Botsvadze's | Website -

https://www.vladimerbotsvadze.com/

https://hbr.org/2022/01/the-4-pillars-of-successful-digital-transformations

https://www.forbes.com/sites/forbescommunicationscouncil/2022/04/08/what-does-digital-transformation-mean-for-marketers/?sh=1f12a40e6bca

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

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Join Dots Oyebolu as he speaks with Eyitayo Ogunmola, CEO of Utiva. Eyitayo shares his journey in tech, discussing the rise of Africa’s talent pool, Nigeria’s aggressive work culture, and how tech education connects local talent to global opportunities. He highlights why now is the time for companies to tap into the African tech ecosystem.

Key Takeaways:

(04:14) Africa’s middle class has grown to 312 million, creating a vast talent pool.

(07:02) Professionals in Nigeria are naturally aspirational, frequently upskilling to take on higher-level roles.

(09:28) The growing demand for tech talent in Nigeria is driven by global opportunities.

(12:06) Employers are often surprised by the high quality of young Nigerian talent.

(15:06) English proficiency and favorable time zones make Nigeria a prime market for global outsourcing.

(18:36) Payment systems remain challenging for African freelancers and remote workers.

(27:07) Customer lifetime value is a top priority in product marketing decisions.

(30:53) Learning by doing and giving back to the community are crucial for growth.

Resources Mentioned:

Eyitayo Ogunmola -

https://www.linkedin.com/in/eyitayoogunmola/

Utiva | LinkedIn -

https://www.linkedin.com/school/utiva/

Utiva | Website -

https://utiva.io/school

Insightful Links:

https://utiva.co/courses/product-marketing-bootcamp

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

On this episode, Dots Oyebolu speaks with Andy Crestodina, Co-Founder and CMO at Orbit Media Studios. Andy shares insights on how AI is transforming marketing analytics and website optimization, highlighting practical strategies for marketers to improve performance through data analysis, ideation and filling content gaps.

Key Takeaways:

(03:41) AI should not be used to write content; it’s best for ideation.

(06:17) AI helps identify which topics perform best across different channels.

(08:26) Analyzing conversion data and creating actionable charts with AI.

(10:31) Anytime there’s an export button, marketers should get excited.

(14:30) AI can find deficiencies in website pages, enabling marketers to fix gaps.

(20:56) Improving the click-through rate on calls-to-action boosts revenue.

(23:36) AI can help marketers test multiple variations in A/B testing.

(26:40) AI-driven gap analysis improves key pages' performance for conversions.

(30:44) Combining human insight with AI optimizes digital marketing strategies.

Resources Mentioned:

Andy Crestodina -

https://www.linkedin.com/in/andycrestodina/

Orbit Media Studios -

https://www.linkedin.com/company/orbit-media-studios-inc./

Orbit Media Studios | Website -

https://www.orbitmedia.com

Google Analytics 4 -

https://support.google.com/analytics/answer/10089681?hl=en

SparkToro -

https://sparktoro.com/

Insightful Links:

https://contentmarketinginstitute.com/articles/seo-strategy-ai

https://www.coursera.org/articles/ai-in-marketing

https://www.orbitmedia.com/blog/ai-website-optimization/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode, Dots Oyebolu speaks with Anton Shulke, Head of Influencer Marketing at Duda. Anton shares his journey from teaching languages to becoming a leading figure in B2B influencer marketing. He delves into building authentic relationships with influencers, leveraging webinars and establishing brand recognition in niche markets.

Key Takeaways:

(03:38) Building personal relationships in B2B influencer marketing.

(12:05) The differences between B2B and B2C influencer strategies.

(15:10) Targeting C-level executives versus designers in B2B marketing.

(18:57) Anton’s immediate goals in influencer marketing.

(21:50) Leveraging PR to enhance brand visibility.

(27:14) Community-led growth as a cornerstone of B2B success.

(33:01) The importance of social media engagement for community building.

(35:31) The challenges of attribution in influencer marketing.

(40:19) The long-term impact of building loyal communities.

Resources Mentioned:

Anton Shulke -

https://www.linkedin.com/in/antonshulke/

Duda | LinkedIn -

https://www.linkedin.com/company/duda/

Duda | Website -

https://www.duda.co/

Insightful Links:

https://docs.google.com/document/d/16DBH6dMlnQ3xL05fVD_CeNfRyTpHfKp1Hima3pwQSRk/edit

https://zenmedia.com/blog/is-b2b-influencer-marketing-worth-the-money/

https://grin.co/blog/the-complete-guide-to-b2b-influencer-marketing/

Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Jonathan Pollinger, Freelance Social Media and AI Trainer. Jonathan shares his journey from corporate to freelance social media training and discusses B2B social media strategies, focusing on how small businesses can leverage paid and organic tactics to drive success.

Key Takeaways:

(01:04) Jonathan shares his background and transition to social media training.

(04:03) How Boost Social Agency helps B2B companies with social media strategies.

(08:24) Listen, connect, and engage — Jonathan’s framework for social media success.

(14:09) The benefits of carousel ads and LinkedIn PDFs for B2B marketing.

(17:06) How a short, absorbable message outperforms longer content.

(22:05) The role of paid social media in B2B small business success.

(28:02) How to engage with customers personally through social media.

(33:37) Trends and tactics for B2B content creation in the future.

Resources Mentioned:

Jonathan Pollinger -

https://www.linkedin.com/in/jonathanpollinger/

Jonathan Pollinger - Social Media and AI Trainer | Website -

https://pollingersocial.co.uk/

Boost Social Agency | LinkedIn -

https://www.linkedin.com/company/boostsocialagency/

Boost Social Agency | Website -

https://www.boostsocial.agency/

Insightful Links:

https://jelloow.com/blog-detail/create-b2b-strategy-social-media-marketing-for-small-businesses/

https://americassbdc.org/5-social-media-tips-for-b2b-businesses-that-cost-nothing/

https://marxcommunications.com/b2b-small-business-marketing-social-media/

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

On this episode, Dave Kerpen, Co-Founder and Executive Chairman of Apprentice, joins the podcast to discuss the vital role of delegation in leadership and personal growth. Dave shares how delegating effectively can lead to a more balanced life and greater business success. The conversation also touches on lifelong learning, the impact of user-generated content in marketing and the evolution of digital marketing strategies.

Key Takeaways:

(02:47) Dave shares his belief that everyone can both learn from and teach others.

(04:10) Insights on learning opportunities from personal experiences and interactions.

(06:07) Discussion on the balance between immediate business needs and long-term brand building.

(09:07) The commonality of imposter syndrome and the importance of self-confidence.

(11:45) Ethical marketing practices and the impact of non-consensual communication strategies.

(16:28) An invitation to connect during office hours and introduction of Dave’s new book on leadership and delegation.

Resources Mentioned:

Dave Kerpen -

https://www.linkedin.com/in/davekerpen/

Apprentice | LinkedIn -

https://www.linkedin.com/company/chooseapprentice/

Apprentice | Website -

https://chooseanapprentice.com/

Insightful Links:

https://growwithward.com/growth-hacking-mindset/

https://www.bluleadz.com/blog/marketers-growth-mindset

https://www.lean-labs.com/blog/adopt-a-growth-marketing-mindset

https://weignitegrowth.com/purpose-driven-brands/

https://medium.com/@ideonagency/5-steps-to-creating-a-purpose-driven-brand-dad9fddd75cf

Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds