Episodes

  • Your Complete Guide to Marketing AI Analytics

    Your Complete Guide to Marketing AI Analytics
    Nov 21 2024

    In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the world of AI-powered marketing analytics. They discuss how AI can transform the way marketers measure and analyze ROI, featuring tools like ChatGPT, Google Gemini, Accio, Supermetrics, Trifacta, MonkeyLearn, and Tableau AI. The conversation covers the benefits of AI, practical applications, integration into existing workflows, and maintaining the human touch in marketing strategies. Tune in to discover actionable insights, tools, and strategies to elevate your marketing efforts.

    00:00 Introduction

    00:22 Understanding AI's Role in Marketing

    02:12 AI Tools for Marketing ROI

    04:11 Framework for AI-Powered Analysis

    06:21 Integrating AI into Workflows

    08:54 The Human Element in AI

    10:45 Enhancing ROI Calculations with AI

    13:51 Conclusion

    Find the full article at: https://marketingfrontier.ai/ai-marketing-analytics/

    This podcast is provided by https://marketingfrontier.ai/ and generated using AI

    Ready to see where you are at on the Marketing AI continuum? Take our free Marketing AI Assessment at: https://learningstudio.agilemarketingalliance.com/marketing-ai-readiness-assessment

    Need support Scaling your Marketing AI? Book a free 15 minute consultation call: https://marketingfrontier.ai/marketing-ai-consulting/

    Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs: https://marketingfrontier.ai/ai-catalyst-calls/
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    15 mins
  • AI Content Marketing and Machine Learning

    AI Content Marketing and Machine Learning
    Nov 6 2024

    AI Content Marketing: Use Machine Learning for Better Results

    Join hosts Bailey and Kai as they delve into how AI revolutionizes content marketing. From leveraging machine learning to optimizing content, automating tasks, and personalizing experiences, this episode covers practical applications of AI in marketing.

    Discover real-world examples, challenges, and the future of AI-driven content strategies.

    00:00 Marketing AI Radio Introduction

    00:18 Deep Dive into AI Content Marketing

    00:58 What is Machine Learning?

    01:34 Machine Learning Requires Partnering with IT

    01:51 Use Case 1: Automating Routine Tasks

    02:44 Use Case 2: Content Idea Generation

    03:37 Use Case 3: Content Optimization

    04:29 Use Case 4: Behavioral Analytics

    04:57 Use Case 5: Predictive Analytics

    05:30 Use Case 6: Budget Optimization

    07:24 How Machine Learning Works

    08:27 Challenges to Machine Learning

    09:34 Deeper Dive on Predictive Analytics

    10:42 More on Budget Optimization

    12:01 AI Content Creation

    13:28 Personalization

    14:14 Potential Downsides to AI Content Marketing

    15:15 AI and Analytics

    16:14 Getting Started with AI Content Marketing

    18:49 Concluding Thoughts

    Based on this article by the same title: https://marketingfrontier.ai/optimizing-ai-content-marketing-with-machine-learning/

    This podcast is provided by https://marketingfrontier.ai/ and generated using AI

    Ready to identify your quick wins? Enroll in our FREE five day email course: Identifying High-Impact Marketing AI Use Cases: https://marketingfrontier.ai/identifying-high-impact-marketing-ai-use-cases-free-5-day-course/

    Need support Scaling your Marketing AI? Book a free 15 minute consultation call: https://marketingfrontier.ai/marketing-ai-consulting/

    Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs: https://marketingfrontier.ai/ai-catalyst-calls/
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    24 mins
  • AI and Agile: Why AI is Agile’s Best Use Case

    AI and Agile: Why AI is Agile’s Best Use Case
    Oct 31 2024
    In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the dynamic intersection of AI and Agile marketing. They explore how data-driven decisions and nimble strategies can lead to smarter marketing organizations. The guide discussed emphasizes the strategic partnership between AI's power and Agile's flexibility, providing insights on measurable outcomes, effective collaboration, and staying proactive in a rapidly evolving market. Key methodologies like Scrum, Kanban, and Scrumban are also covered, showcasing practical tools and techniques to implement AI and Agile successfully. 00:00 Introduction 01:42 Four Question Audit - Outcomes over Outputs 02:47 Finding the Right Tool for the Job 03:14 Importance of Collaboration 04:03 Using AI to be Proactive 05:03 Examples of using AI Effectively 06:04 Experimentation Mindset 07:09 Anticipating Change 09:26 First Steps in Adopting AI in Marketing 10:35 Staying Up to Date on the Latest Developments in AI 12:04 AI Methodologies 14:23 Key Takeaway
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    16 mins
  • Moving Beyond Random Acts of AI

    Moving Beyond Random Acts of AI
    Oct 31 2024

    Moving Beyond Random Acts of AI

    In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the strategic use of AI in marketing. They explore the pitfalls of unsystematic AI implementation, dubbed 'Random Acts of AI,' and provide a four-step framework to harness AI effectively.

    With practical examples from companies like Adobe, Spotify, HubSpot, Sephora, Amazon, Netflix, Starbucks, Best Buy, American Express, Nike, and Walmart, listeners will gain insights into automating processes, personalizing customer experiences, optimizing ad targeting, preventing churn, and driving core business value with AI.

    00:00 Introduction

    01:19 Examples of Random Acts of AI

    02:34 Step 1: Identify and Eliminate Random Acts of AI

    05:15 Step 2: Automate Existing Processes

    07:52 Step 3: More Advanced AI Applications

    19:32 Step 4: Creating Core Business Value

    26:53 Key Takeaways

    29:01 Final Thought Provoking Question
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    30 mins
  • Machine Learning in Marketing: A Beginner's Guide

    Machine Learning in Marketing: A Beginner's Guide
    Oct 23 2024
    Unlocking the Future: Machine Learning Transformations in Marketing In this episode, digital personas Bailey and Kai explore the revolution of machine learning in modern marketing strategies. Covering fundamental algorithms like supervised, unsupervised, and reinforcement learning, they highlight practical applications from companies such as Sephora and Adobe, showcasing improved customer engagement and revenue. Topics include hyper-personalization, predictive customer service, and the importance of collaboration between marketing and data teams. The episode concludes with actionable steps on data preparation, team building, ethical considerations, and a three-month implementation roadmap. It offers a comprehensive guide for marketers aiming to integrate machine learning into their strategies. 00:00 Machine Learning in Marketing: A Beginner’s Guide 01:20 Machine Learning vs AI vs Generative AI 02:14 Business Intelligence vs Machine Learning 02:56 Case Studies in Machine Learning 05:34 Getting Started with Machine Learning 09:16 Algorithms That Make Machine Learning Work 14:21 Will Machine Learning Replace Marketers? 15:51 The Future of Machine Learning and Marketing 18:44 Misconceptions About Machine Learning
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    22 mins
  • AI Marketing Content: 5 Tools to Boost Efficiency

    AI Marketing Content: 5 Tools to Boost Efficiency
    Oct 23 2024

    In this Deep Dive episode of Marketing AI Radio, digital personas Bailey and Kai explore how AI tools can transform content marketing. They discuss five essential tools: Jasper for brainstorming, Grammarly for polishing, MarketMuse for strategy, BuzzSumo for trend analysis, and Canva for visual content creation. Each tool offers unique features to boost marketing efficiency, though some come with learning curves or require a paid subscription for full capabilities. The hosts also address how these tools augment rather than replace human creativity, suggesting a future where AI and humans collaborate to achieve greater marketing success.

    00:00 Introduction

    00:13 The Content Creation Challenge

    00:48 Jasper: Your Brainstorming Buddy

    01:35 Grammarly: Polishing Rough Drafts

    02:33 MarketMuse: Content Strategy Crystal Ball

    03:22 BuzzSumo: Staying Ahead of Trends

    04:17 Canva: Design Team on Demand

    05:25 The Future of Content Marketing

    05:34 Humans and Machines Working Together

    06:26 Building the Dream Content Team

    Based on this article by the same title: https://marketingfrontier.ai/ai-and-content-marketing-5-tools-to-boost-efficiency/

    This podcast is provided by https://marketingfrontier.ai/ and generated using AI

    Ready to identify your quick wins? Enroll in our FREE five day email course: Identifying High-Impact Marketing AI Use Cases: https://marketingfrontier.ai/identifying-high-impact-marketing-ai-use-cases-free-5-day-course/

    Need support Scaling your Marketing AI? Book a free 15 minute consultation call: https://marketingfrontier.ai/marketing-ai-consulting/

    Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs: https://marketingfrontier.ai/ai-catalyst-calls/
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    10 mins
  • How to Build an AI Marketing Strategy

    How to Build an AI Marketing Strategy
    Oct 17 2024
    In this episode of Marketing AI Radio, hosted by Bailey and Kai from MarketingFrontier.ai, we explore how to leverage AI in your marketing strategy. Using Jim Ewel's blog post as a guide, we discuss setting concrete business goals, organizing data, preparing your team, and optimizing tech infrastructure before diving into AI applications like predictive analytics and automation. Emphasis is placed on agile methodologies, ethical considerations, and the importance of collaboration and continuous learning. 00:00 Introduction to AI in Marketing 00:56 Aligning AI with Business Goals 02:53 AI Applications in Marketing 04:57 Building a Roadmap for AI 06:03 The Importance of Collaboration 10:41 Case Studies of AI Success 11:49 Conclusion and Call to Action

    Find the full article at: https://marketingfrontier.ai/how-to-build-an-ai-marketing-strategy/

    This podcast is provided by https://marketingfrontier.ai/ and generated using AI

    Ready to see where you are at on the Marketing AI continuum? Take our free Marketing AI Assessment at: https://learningstudio.agilemarketingalliance.com/marketing-ai-readiness-assessment

    Need support Scaling your Marketing AI? Book a free 15 minute consultation call: https://marketingfrontier.ai/marketing-ai-consulting/

    Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs: https://marketingfrontier.ai/ai-catalyst-calls/

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    13 mins
  • What Is Marketing AI? An Overview for Leaders

    What Is Marketing AI? An Overview for Leaders
    Oct 16 2024

    In this episode of Marketing AI Radio, hosts Bailey and Kai delve into the intricacies of AI in marketing. They discuss the difference between hype and reality, and explore the key concepts of AI like machine learning, natural language processing, big data, and predictive analytics. They provide practical examples and actionable advice for marketers looking to leverage AI.

    00:00 Introduction

    00:13 Demystifying Marketing AI

    00:33 Deep Dive into 'What is Marketing AI? An Introduction for Leaders'

    00:52 AI as a Sophisticated Assistant

    01:45 Key AI Terms for Marketers

    01:58 Machine Learning

    02:21 Natural Language Processing

    05:24 How AI Is Used in Real-World Marketing

    05:43 Customer Segmentation and Hyper-Targeting

    06:28 AI in Content Creation and Lead Scoring

    07:20 Dynamic Pricing

    07:56 Visual and Image Recognition

    08:12 Getting Started with AI

    09:05 Conclusion and Final Thought

    09:47 Wrap Up and Call to Action

    Find the full article, including pro tips and suggestions for executive leave-behinds at: https://marketingfrontier.ai/what-is-marketing-ai-an-overview-for-leaders/

    This podcast is provided by https://marketingfrontier.ai/ and generated using AI

    Ready to see where you are at on the Marketing AI continuum? Take our free Marketing AI Assessment at: https://learningstudio.agilemarketingalliance.com/marketing-ai-readiness-assessment

    Need support Scaling your Marketing AI? Book a free 15 minute consultation call: https://marketingfrontier.ai/marketing-ai-consulting/

    Need answers fast? Book a one-hour Catalyst Call tailored to your immediate needs: https://marketingfrontier.ai/ai-catalyst-calls/
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    10 mins