About Samuel Smith: Samuel Smith, a.k.a the Small Business Surgeon, is an experienced Fractional Marketing Director. With a knack for diagnosing business challenges, treating marketing shortcomings, and scaling growth, he brings a unique blend of strategic thinking, professional expertise, and innovative solutions to your business.

He delves deep beneath the surface, understanding the root cause of your business challenges, and offers holistic and effective marketing solutions that go beyond treating the symptoms.

In this episode, JJ, Doug, and Samuel Smith discuss:

• Practicing your podcasting skills
• Building your audience through strategic interviews
• Creating value-driven content for podcast success
• Consistency and audience engagement for monetization

Key Takeaways:

• Commit yourself to practicing your podcasting skills, recognizing that it’s going to take a lot of time and experience to be the best that you can be.
• Interview people who already have audiences and you won’t have to build your own, you can borrow from theirs. Podcasting gives you the ability to create a relationship with the audience that will make them want to refer you if not buy from you.
• Everything you put out must be driven by value. Give the information for free, then sell the accountability and implementation.
• Stay consistent, build your audience, and provide value to achieve success. If you want to monetize, listen to your audience. Find their pain points and see how you can provide value that will alleviate those.

“Everything I put out is value-driven. I give away the information for free, and then we sell the accountability and the implementation.” - Samuel Smith

Connect with Samuel Smith:

Website: https://smallbusinesssurgeon.com/

Connect with JJ and Doug:

Websites:

www.jjflizanes.com

www.turnkeypodcast.com

More info on how to make money podcasting:

http://5waystomakemoneypodcasting.com/

About Rachel Harrison: Her main objective has always been to do work that connects with people and to work that is a help to the world. She has developed a wide range of skills over the years in my many different jobs, which has given her a depth of knowledge she appreciates and uses every day. She enjoys working with people and helping to improve communication and the quality of the work being done. In 2020 she was guided to share the transformation that she has had from her recovery from alcoholism in a podcast that she calls Recover Your Soul. This led to achieving a lifelong dream to become an Ordained Minister in 2021 and expanding Recover Your Soul to include Spiritual Coaching, speaking, writing, and teaching.

In this episode, JJ, Doug, and Rachel Harrison discuss:

• Authenticity and alignment
• Focusing on quality rather than quantity
• Nurturing your superfans
• Adapting your content

Key Takeaways:

• Be authentic and find a niche that resonates deeply within you. Prioritize forming a community rather than outright monetization. Always be of service to others and remain true to your authentic selves, aligning your business with your purpose and passion.
• Focus on creating a quality product and nurture your superfans. Explore different revenue streams, such as Patreon, in order to empower and sustain your passion with financial stability. Profit and purpose can coexist harmoniously.
• A smaller audience doesn’t necessarily mean smaller earnings. Don’t look at the number of followers, look at the depth of the connection that you have with your loyal listeners. Engage consistently with your superfans, and nurture your loyal and supportive community no matter how big or small it is.
• Keep a pulse on your listeners’ needs and adapt your content accordingly. Recognize and cater to the diverse needs of your audience, providing alternative perspectives and resources to support their individual journeys.

“Have a quality product and do it for your passion. Make sure that you're being authentic to yourself.” - Rachel Harrison

Connect with Rachel Harrison:

Website: https://www.recoveryoursoul.net/

Podcast: https://podcasts.apple.com/us/podcast/recover-your-soul-a-spiritual-path-to-a-happy/id1526021318

Instagram: https://www.instagram.com/recoveryoursoulpodcast/

Facebook: https://www.facebook.com/recoveryoursoul.net/

Connect with JJ and Doug:

Websites:

www.jjflizanes.com

www.turnkeypodcast.com

More info on how to make money podcasting:

http://5waystomakemoneypodcasting.com/

In this episode, JJ and Doug discuss:

• Transitioning from podcast to thriving business
• Breaking the limits of podcast monetization
• The most underrated and impactful monetization strategy
• The multi-step process of podcast monetization

Key Takeaways:

• Turn your podcast into a thriving business by engaging with your audience and discovering service opportunities. If your podcast isn’t working out according to plan, don’t worry because podcasts can evolve beyond their original purpose and become something better.
• The power of a podcast isn't limited to direct monetization; it can effectively serve as a lead magnet and a part of a sales funnel. Use guest appearances for soft selling and qualify potential clients through podcast interactions.
• One of the most underrated yet most impactful strategy in podcast monetization is the 'guest-to-gold' approach, which involves transforming podcast guests into clients, referral sources, or even joint venture partners. This is achieved through authentic relationship-building rather than focusing on immediate profits.
• The multi-step process of monetization: qualifying, interviewing, and following up with podcast guests. Each phase is pivotal, with proper follow-up deemed critical to unlocking monetization opportunities. This multi-step process can go by more smoothly for people who recognize the value of guidance and coaching in this area.

"I strategically invite people on my show that have a great message. That is really important if you're thinking about growing an audience of any size or having a message that has continuity, then you want to talk to an audience that will resonate with the message that you are sharing.” - Doug Sandler

Connect with JJ and Doug:

Websites:

www.jjflizanes.com

www.turnkeypodcast.com

More info on how to make money podcasting:

http://5waystomakemoneypodcasting.com/