• Micro-Tasking Unplugged: Leveraging Technology to Limit Distractions
    Nov 21 2024

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how micro-tasks— those small, repetitive interruptions that chip away at focus—can disrupt productivity and mental clarity. Discover how leveraging technology to filter distractions and automate routine tasks can help you reclaim valuable time and stay focused on what truly matters.

    In this episode, Kerry and Jimmy delve into the psychology of constant interruptions and their impact on productivity, often costing property management teams up to half a day of valuable time. They discuss how implementing a robust suite of tech tools—from self-service chatbots and online portals to digital onboarding processes—combined with automation and artificial intelligence can transform operations. By streamlining workflows, enhancing customer experiences, and driving efficiency, these technologies empower teams to focus on what truly matters and achieve greater organizational success.

    Kerry and Jimmy’s Words of Wisdom: “In a world overwhelmed by constant notifications, endless to-do lists, and digital noise, maintaining focus is more challenging than ever. By integrating self-service and automated technologies, you can reduce daily distractions for your customers while empowering your team to concentrate on the larger projects that drive your business forward.”

    Resources: Leading The Way in Driving Digital Transformation

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    25 mins
  • The Evolution of Leasing: Exploring AI, Automation, and Self-Service
    Nov 14 2024

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the transformative role of technology in the multifamily housing industry and how the sector needs to accelerate adoption to meet the demands of modern renters through reimagining transactions at every stage of the renter lifecycle.

    In this episode, Kerry and Jimmy explore how cutting-edge technologies, such as artificial intelligence, automation, and self-service platforms, transform the multifamily housing industry, revolutionizing everything from leasing and resident services to property management and operations. They explore the evolution of AI-powered platforms and automated solutions that significantly improve efficiency, accuracy, and service delivery over manual processes.

    Kerry and Jimmy’s Words of Wisdom: “Automated marketing and leasing workflows ensure prospective renters receive timely follow-up and communication to shorten leasing cycles and reduce human error. By integrating automation into daily operations, multifamily properties can significantly reduce overhead, eliminate redundancies, and improve overall productivity.”

    Resources: Driving Rapid Transformation Across The Multifamily Housing Industry

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    25 mins
  • Junk Fee Act Compliance: Displaying The True Cost of Leasing to Renters
    Nov 7 2024

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the Junk Fee Act for Rental Housing, which is designed to bring greater transparency and fairness to the rental process and ensure that renters are not caught off guard by unexpected costs, through requiring clear disclosure of all fees upfront.

    In this episode, Kerry and Jimmy dive into the potential implications of the Junk Fee Act, as they explore the types of fees it targets and discuss how multifamily housing operators might adapt their practices through disclosing those fees at various stages of the process – starting with marketing. They discuss how providing this level of transparency from the beginning can benefit renters and cause operators to streamline their fee structures.

    Kerry and Jimmy’s Words of Wisdom: “By shedding light on the true cost of renting from the start, we’re not just meeting a regulation—we’re building trust and reshaping renter expectations. The Junk Fee Act challenges us to redefine what transparency really means in multifamily housing. It’s about turning what used to be hidden costs into a clear, upfront commitment to our renters, making sure they know exactly what to expect from day one.”

    Resources: Junk Fee Act Compliant Solution for Multifamily Housing

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    26 mins
  • Avoiding The Accessibility Overlay Trap: Real Solutions for ADA-Compliant Multifamily Websites
    Oct 31 2024

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the critical importance of building an inclusive digital experience for everyone and break down how properly implementing the latest Web Content Accessibility Guidelines (WCAG) across websites and related digital services can ensure compliance and create a seamless experience for all users, including those with disabilities.

    In this episode, Kerry and Jimmy dive into the pitfalls of using accessibility overlay widgets as a quick-fix solution, explaining how these tools often fail to address the core coding issues that make navigation challenging for assistive technologies like screen readers. They discuss how overlays have been cited as inadequate for ADA compliance in recent lawsuits, with users arguing that overlays create a false sense of accessibility without genuinely meeting their needs.

    Kerry and Jimmy’s Words of Wisdom: “Accessibility is essential in multifamily housing, especially given its connection to the Fair Housing Act. Property websites are the primary digital gateway for prospective and current residents to access information, apply for housing, and obtain services. Just as multifamily operators prioritize accessibility in their physical buildings, they should ensure equal access to their digital assets, enabling all users to engage fully, regardless of physical abilities.

    Resources: Sparking Global Change Through Making Digital Services Accessible

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    28 mins
  • Diving Deep into Multifamily Analytics Through Slicing and Dicing Data
    Oct 24 2024

    Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, explore how, in the evolving world of multifamily housing, data is the key to unlocking new levels of operational efficiency and profitability to stay ahead of the competition, improving services, and forecast leasing trends to prevent vacancy issues.

    In this episode, Kerry and Jimmy delve into how data has become one of the most valuable assets in the multifamily housing industry. Data allows property managers to uncover hidden patterns, predict trends, and make smarter decisions to enhance operations and maximize revenue. This podcast breaks down the process of slicing and dicing data in a method that allows operators to extract granular insights that can lead to better decision-making.

    Kerry and Jimmy’s Words of Wisdom: “Moving from gut-feel decisions to data-backed strategies ensures more accurate and confident choices in property management. Whether it's analyzing leasing trends, resident behavior, or financial performance, slicing and dicing data enables operators to focus on the specifics that matter most to their property portfolios.”

    Resources: Reshaping The Future of Multifamily With AI-Powered Platforms

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    30 mins
  • The Art of Multifamily Operators Showcasing The Value of Their Tech Stack
    Oct 17 2024

    Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, explore how many property management companies struggle to articulate the value they bring to the table with the tech stack they have assembled and often fail to effectively communicate how they can create operational efficiencies and higher occupancy rates as a result.

    In this episode, Kerry and Jimmy explore how multifamily operators utilize technology to streamline processes like marketing, leasing, and resident services, yet often fail to showcase these tools when trying to win new business. The podcast offers valuable insights on leveraging a sophisticated tech stack to differentiate property management companies by demonstrating a commitment to operational excellence, ultimately boosting customer and investor confidence.

    Kerry and Jimmy’s Words of Wisdom: “It’s crucial for property management companies to communicate the value of their tech stack to both customers and investors, as it demonstrates their commitment to innovation, efficiency, and long-term success. By showcasing how their technology improves operations and resident experiences, companies can differentiate themselves, build confidence, and justify premium rates.”

    Resources: Uniquely curated integrations built for simplifying data

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    30 mins
  • Meeting Expectations of Today’s Renters While Future Proofing Operations
    Oct 10 2024

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how today’s renters have higher expectations than ever before. From cutting-edge technology to exceptional customer service, modern renters seek a living experience that seamlessly integrates convenience, comfort, and community.

    In this episode, Kerry and Jimmy guide listeners through an insightful discussion on the critical factors driving these heightened expectations among renters and how property managers can reshape the rental experience by leveraging a mix of automated and self-service options. This podcast takes a deep dive into how multifamily operators can reduce costs while keeping residents satisfied by adopting scalable and adaptable technology strategies.

    Kerry and Jimmy’s Words of Wisdom: “To thrive in today’s competitive market, understanding renter preferences is essential. But it’s not just about adopting the latest tech trends. It's about strategically integrating solutions that enhance operations, optimize staff productivity, and ultimately improve retention rates. The challenge lies in balancing the needs of today's renters with the long-term sustainability of your operational framework.”

    Resources: Empowering managers and renters to thrive in an AI-driven world.

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    28 mins
  • The Effect of Google’s Latest Core Update on Apartment Marketing Websites
    Sep 26 2024

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the impact of Google’s latest core algorithm update on apartment marketing websites and how it can significantly affect search engine optimization (SEO) efforts, which are critical in driving traffic and leads.

    In this episode, Kerry and Jimmy discuss how Google frequently refines its search algorithms and the effect on businesses that rely heavily on online visibility, including apartment communities. This podcast provides an in-depth analysis of how these changes are often misinterpreted by SEO firms and how maintaining the core components of search optimization will yield the best search engine rankings and keep you at the forefront of these changes.

    Kerry and Jimmy’s Words of Wisdom: “Google’s focus on user-centric metrics, such as relevant quality content, user experience, and accessibility, demands a rethinking of old school SEO firm strategies of worthless keyword tracking and static content changes. Fueling your website and social media channels with captivating content and unifying it across multiple channels are the keys to the search kingdom.”

    Resources: Relentlessly Expand Your Digital Footprint to Dominate Search

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    30 mins