Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how today’s renters seek more than just a list of amenities and a virtual tour; they expect full transparency at every stage of their housing journey. From pricing and fees to unit-specific details, renters want to know precisely what they’re getting before they visit your property.

In this episode, Kerry and Jimmy unpack how renter expectations have shifted and why vague listings, hidden costs, and lack of upfront information no longer cut it. They dive into the growing demand for pricing disclosures, unit-level amenity details, and insights into things such as estimated energy costs. They examine how technology enables operators to provide this level of transparency while improving trust, conversions, and long-term resident satisfaction.

Kerry and Jimmy’s Words of Wisdom: "Today’s renters aren’t just looking for a place to live, they’re looking for honesty and clarity at every step of the leasing process. They expect transparency into the real costs of living in your community and a true representation of the actual unit they’ll be living in. Multifamily operators that aren’t providing that level of transparency will find that renters will not even consider that property. In an era where information is only a click away, trust is the new currency, and without it, you’re not just losing a lease, you’re losing renter loyalty."

Resources: Transparency Starts With Your Website

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss why the traditional sales playbook no longer works and what vendors must do to succeed in the modern multifamily landscape, as the days when aggressive sales pitches, cold calls, and generic product demos are long gone.

In this episode, Kerry and Jimmy unpack how multifamily operators now demand proof of concept, seamless integrations, and consultative selling approaches as their evaluation and adoption of technology have dramatically changed. The duo dives into how property managers are more data-driven, skeptical of inflated promises, and expect vendors to act as strategic partners rather than just sellers.

Kerry and Jimmy’s Words of Wisdom: "The days of pushing products with cold calls and canned pitches are over. Multifamily operators aren’t just buying software, they’re investing in solutions that solve real problems and drive measurable impact. They expect vendors to understand their challenges, speak their language, and provide data-backed proof that a solution will enhance efficiency. If you’re not positioning yourself as a strategic partner, you lose deals before the conversation starts."

Resources: Reinvent Operational Performance to Reduce Costs

#Multifamily #Proptech #Sales

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how PropTech-related companies' rapid growth creates a complex, fragmented landscape that often leaves operators, investors, and even residents feeling overwhelmed. With so many vendors promising efficiency, intelligence, and cost savings, industry professionals are looking to cut through the noise and identify what truly delivers.

In this episode, Kerry and Jimmy dive deep into the chaos of the PropTech boom, discussing how the industry has reached a point where too many options, overlapping functionalities, and unverified claims are creating more confusion than clarity. They explore how many multifamily operators have reached decision fatigue and are now relying on their trusted providers to vet solutions on their behalf to obtain better technical perspectives and identify overlaps.

Kerry and Jimmy’s Words of Wisdom: “The rapid growth of PropTech is reshaping multifamily operations, but not every solution is a game-changer. For property managers and owners, the challenge isn’t just about adopting technology, it’s about identifying which solutions truly drive value and which ones are simply adding another layer of digital noise. With hundreds of PropTech solutions vying for attention, multifamily professionals are facing decision fatigue like never before.”

Resources: AI-Powered Platform for Today’s Renters

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how Minimum Viable Products (MVP) play a role in creating PropTech solutions, and the willingness of multifamily housing operators to deploy a streamlined version of a solution designed to test market demand and refine functionality.

In this episode, Kerry and Jimmy unpack whether MVPs are a viable strategy in multifamily, or if a more fully baked solution is the only way to win over operators in this complex and crowded space. They explore the unique challenges that PropTech companies face when introducing an MVP and discuss whether iterativedevelopment is a viable path forward, or a recipe for rejection.

Kerry and Jimmy’s Words of Wisdom: “Building a successful PropTech product isn’t just about speed, it’s about establishing trust with operators, ensuring reliability for end users, and making a measurable impact on property performance and resident experience. While the Minimum Viable Product (MVP) approach has proven effective in industries like software-as-a-service (SaaS) and consumer tech, where users are often willing to tolerate early-stage iterations, multifamily housing presents a more complex and demanding landscape.”

Resources: Driving Transformation Ccross The Multifamily Housing Industry

#Multifamily #Proptech #Startups

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how PropTech startups are foregoing traditional venture capital funding and turning to a new approach known as seed-strapping. This approach leverages strategic partnerships, customer-driven revenue models, and alternative sources to build and scale new products.

In this episode, Kerry and Jimmy examine what this shift means for the future of PropTech innovation and how blending the elements of bootstrapping with selective early-stage funding can create better products by removing the pressure of time-ticking returns venture capitalists are known for. The duo discusses how outside capital can create problems, rush products to market, and fracture company culture by simply having too many cooks in the kitchen.

Kerry and Jimmy’s Words of Wisdom: "The future of PropTech innovation isn’t just about raising capital, it’s about raising the right capital. By combining bootstrapping with selective early-stage funding, founders can build better products without the relentless pressure of VC-driven timelines. Too much outside capital often comes with strings attached, creating more hurdles than opportunities. In the end, fewer cooks in the kitchen can mean a clearer vision, stronger execution, and a more sustainable business."

Resources: Meet The King of Bootstrappers in Multifamily PropTech

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the delicate balance between branding and messaging, uncovering how each element shapes audience perception, fosters meaningful engagement, and goes beyond mere visibility to create a lasting emotional connection, build trust, and drive real influence in the marketplace.

In this episode, Kerry and Jimmy examine the interplay between brand image and messaging and how shifting consumer expectations and digital transformation are reshaping the way we communicate our messages and not focus solely on branding. The duo discusses the role of authenticity in marketing, the impact of short, consistent call-to-action pieces, and how to leverage multiple channels to expand reach.

Kerry and Jimmy’s Words of Wisdom: "A strong brand may capture attention, but the message—delivered authentically and consistently across multiple channels—truly drives engagement and influence. In today’s evolving digital landscape, it’s no longer just about visibility; it’s about crafting meaningful connections through consistent messaging, impactful calls to action, and leveraging multiple platforms to reach your target audience."

Resources: Maximize Occupancy with a Microtargeted Marketing Strategy

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss the shifting landscape of traditional Customer Relationship Management (CRM) systems in the era of automation, artificial intelligence, and predictive technologies - and how the once-essential CRM tools are quickly becoming outdated through autonomous platforms.

In this episode, Kerry and Jimmy explore how automation and AI are revolutionizing customer engagement, from predictive analytics and conversational AI to autonomous workflows that eliminate the need to answer inquiries manually. They debate whether CRMs can evolve fast enough to integrate these capabilities or if they will be replaced by next-generation tools that offer smarter, more efficient customer management workflows, making these traditional tools obsolete.

Kerry and Jimmy’s Words of Wisdom: "The days of manually updating CRMs, inputting endless data, and relying on outdated workflows are quickly fading. AI and automation aren’t just incremental upgrades, they’re fundamentally reshaping how businesses engage with customers, predict needs, and drive relationships. The real question isn’t whether CRMs will evolve, but whether they’ll remain relevant at all in a world where intelligent systems can anticipate, automate, and optimize customer interactions with little to no human intervention."

Resources: Maximize Productivity with Automation and Copilot Capabilities

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they discuss how apartment communities face growing pressure to implement pet-friendly policies that balance renters' needs and local and state regulations that align with accessibility, disabilities, and fair housing requirements.

In this episode, Kerry and Jimmy examine the challenges of managing pet policies, including breed restrictions, the distinction between service animals and emotional support animals (ESAs), and the legal obligations surrounding them. They also discuss the importance of recognizing the differences in these classifications, how to handle accommodation requests, and best practices for compliance without compromising community standards.

Kerry and Jimmy’s Words of Wisdom: "As pet ownership continues to grow, multifamily operators face a delicate balancing act of creating pet-friendly communities while maintaining order and compliance. But when you add service animals and emotional support animals into the mix, things can get even more complex. Understanding the legal distinctions and responsibilities under the ADA and FHA isn’t just important; it's essential to providing an inclusive and respectful living environment for all residents."

Resources: Powering Search to Sofa Solution for Today's Renters