Episodes

  • From Desperate to Discerning: Transforming Your Approach to Sales and Client Acquisition

    From Desperate to Discerning: Transforming Your Approach to Sales and Client Acquisition
    Aug 28 2024
    In this episode of Nemo Radio, I’m pulling back the curtain on one of the most critical lessons I’ve learned in business: client selection.

    It’s a topic we all think we understand, but trust me, it runs much deeper than just closing deals.

    What You'll Discover:
    🚩 (03:36) - The client who thinks they know better – How to handle prospects who want to dictate your process.

    🏆 (05:40) - Why not closing a deal can be a win – The mindset shift that transformed my approach to sales.

    🎯 (07:22) - The power of giving away your best stuff for free – How it creates alignment and attracts the right clients.

    📚 (08:51) - Why eBooks still work – Despite what some prospects might think, here’s why long-form content remains a powerful tool on LinkedIn.

    🕵️ (10:15) - Qualifying prospects like a pro – How to maintain leverage and authority during sales calls.

    🎥 (20:07) - The content connection – How your YouTube videos and books can create a sense of familiarity that pre-qualifies your leads.

    ⏳ (25:05) - Protecting your time like a pro – The story of a real estate agent who mastered the art of not looking desperate.


    Don't miss this one!

    WHERE YOU CAN FIND JOHN NEMO
    📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
    🤝 Connect with John Nemo on LinkedIn!
    🎯 "Done For You" LinkedIn Lead Generation Services
    🎁 Free Tips, Trainings & Resources

    FREE BOOKS FROM JOHN NEMO
    📚 How To Use LinkedIn for Business, Sales & Marketing
    📚 LinkedIn Lead Generation for Business Coaches & Consultants
    📚 LinkedIn Lead Generation for Franchise Consultants
    📚 The Ultimate LinkedIn Profile Template
    Show more Show less
    28 mins
  • From Commodity to Coveted- How To INSTANTLY Elevate Your Brand and Business

    From Commodity to Coveted- How To INSTANTLY Elevate Your Brand and Business
    Aug 21 2024
    Are you unknowingly sabotaging your own success?

    In this eye-opening episode of Nemo Radio, I pull back the curtain on a silent killer that's eroding the value of businesses everywhere - and chances are, you're guilty of it too.

    I reveal the shocking truth about why some companies effortlessly command premium prices while others struggle to survive.

    You'll discover the counterintuitive approach that's helping my clients land major deals years after our work together, and why everything you thought you knew about professional credibility might be dead wrong.

    What You'll Discover:
    🏆 (00:31) - A game-changing insight that is the key to both business success and quality of life.

    🎯 (02:57) - The hidden danger of treating your business this way - and how it can sabotage your success as a result.

    🚀 (10:04) - The counterintuitive approach to lead generation that's landing my clients major deals - even years after our engagement ends!

    🔍 (11:40) - The surprising truth about luxury brands and what it teaches us about perceived value.

    💼 (19:58) - An eye-opening revelation about professional certifications and why they might not matter as much as you think.

    🤖 (24:18) - A cutting-edge strategy for leveraging AI to refine your brand messaging and create compelling copy.

    🧠 (27:23) - A powerful mindset shift that will help you stand out in a sea of sameness and command premium prices.

    Get ready to challenge your assumptions and discover new strategies to transform your business from a forgettable commodity into an irresistible brand!

    WHERE YOU CAN FIND JOHN NEMO
    📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
    🤝 Connect with John Nemo on LinkedIn!
    🎯 "Done For You" LinkedIn Lead Generation Services
    🎁 Free Tips, Trainings & Resources

    FREE BOOKS FROM JOHN NEMO
    📚 How To Use LinkedIn for Business, Sales & Marketing
    📚 LinkedIn Lead Generation for Business Coaches & Consultants
    📚 LinkedIn Lead Generation for Franchise Consultants
    📚 The Ultimate LinkedIn Profile Template
    Show more Show less
    29 mins
  • The Unexpected Lead Generation Lesson That Could Transform Your Business

    The Unexpected Lead Generation Lesson That Could Transform Your Business
    Aug 14 2024
    On this episode of Nemo Radio, I'm pulling back the curtain to share a painful + invaluable lesson I recently learned about lead generation and qualification.

    If you're a Small Business Owner or Consultant, this episode could be a game-changer for your business!

    What You'll Discover:
    🕒 (2:21) - The shocking truth about getting featured in The New York Times and other major media outlets (and why it might not be worth what you think)

    🎙️ (5:13) - The surprising longevity of a single marketing effort (hint: it's still paying off two years later!)

    📚 (6:18) - An unusual + uncomfortable marketing approach - and why it could be your smartest business move yet

    🧠 (7:55) - The counterintuitive two-step process that's revolutionizing my sales approach

    📝 (11:01) - The game-changing questions that help you separate tire-kickers from serious prospects

    ⏰ (13:25) - The golden rule of business success - and why I'm still struggling to follow it

    Tune in now and learn from my mistakes so you don't have to make them yourself!

    WHERE YOU CAN FIND JOHN NEMO
    📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
    🤝 Connect with John Nemo on LinkedIn!
    🎯 "Done For You" LinkedIn Lead Generation Services
    🎁 Free Tips, Trainings & Resources

    FREE BOOKS FROM JOHN NEMO
    📚 How To Use LinkedIn for Business, Sales & Marketing
    📚 LinkedIn Lead Generation for Business Coaches & Consultants
    📚 LinkedIn Lead Generation for Franchise Consultants
    📚 The Ultimate LinkedIn Profile Template
    Show more Show less
    22 mins
  • The Hidden AI Threat to Your Bottom Line (And How to Turn It Into Opportunity)

    The Hidden AI Threat to Your Bottom Line (And How to Turn It Into Opportunity)
    Jul 24 2024
    It started with a pair of shoes - and within moments, my entire business model was turned upside down!

    On this episode of Nemo Radio, I reveal how the AI revolution is reshaping the business landscape at lightning speed.

    From redefining expertise to transforming customer interactions, discover why embracing AI isn't just an option – it's a necessity for survival in today's marketplace.

    We'll also cover how to leverage AI to slash costs, boost productivity, and deliver unparalleled customer experiences.

    What You'll Discover:
    🚀 00:33 - How AI is revolutionizing customer service and problem-solving across multiple industries

    ⚖️ 4:01 - Why certain, "traditional" style professional services could become obsolete in the age of AI

    🍽️ 06:22 - How AI is enabling hyper-personalization at scale in marketing and product development

    🎓 10:19 - Why your business model might be at risk in the AI era (and how to pivot for success)

    🌟 12:54 - The critical shift in value proposition that every business needs to make to stay relevant

    Bottom line: If you're not prepared for this seismic shift, your business could be left in the dust.

    Don't miss this episode!

    WHERE YOU CAN FIND JOHN NEMO
    📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
    🤝 Connect with John Nemo on LinkedIn!
    🎯 "Done For You" LinkedIn Lead Generation Services
    🎁 Free Tips, Trainings & Resources

    FREE BOOKS FROM JOHN NEMO
    📚 How To Use LinkedIn for Business, Sales & Marketing
    📚 LinkedIn Lead Generation for Business Coaches & Consultants
    📚 LinkedIn Lead Generation for Franchise Consultants
    📚 The Ultimate LinkedIn Profile Template
    Show more Show less
    18 mins
  • Why Your Expensive Lead Lists Aren't Turning Into Clients

    Why Your Expensive Lead Lists Aren't Turning Into Clients
    Jul 17 2024
    Ever wonder why some businesses effortlessly convert leads while others struggle despite spending thousands?

    On this eye-opening episode of Nemo Radio, I pull back the curtain on a recent sales call that exposed the fatal flaw in most lead generation strategies.

    What I uncovered will change the way you think about attracting and converting prospects forever.

    What You'll Discover:
    🎯 2:54 - The shocking truth about why buying expensive lists of names often leads to dead ends

    🤝 4:21 - A revolutionary approach to building rapport before you ever speak to a prospect

    📚 5:41 - The secret weapon that turns cold leads into eager, potential clients while you sleep

    🧠 8:02 - How to become unforgettable in your prospect's mind (hint: it's not about your product!)

    💡 10:52 - The content creation formula that seamlessly blends personal stories with business insights

    I also reveal the hidden psychology behind sales objections and share battle-tested techniques for uncovering what prospects really want.

    Whether you're frustrated with lead quality or looking to supercharge your sales process, this episode is packed with actionable insights you can implement today!

    WHERE YOU CAN FIND JOHN NEMO
    📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
    🤝 Connect with John Nemo on LinkedIn!
    🎯 "Done For You" LinkedIn Lead Generation Services
    🎁 Free Tips, Trainings & Resources

    FREE BOOKS FROM JOHN NEMO
    📚 How To Use LinkedIn for Business, Sales & Marketing
    📚 LinkedIn Lead Generation for Business Coaches & Consultants
    📚 LinkedIn Lead Generation for Franchise Consultants
    📚 The Ultimate LinkedIn Profile Template
    Show more Show less
    22 mins
  • The Social Media Mistake That Could Cost You Your Business (And How to Avoid It)

    The Social Media Mistake That Could Cost You Your Business (And How to Avoid It)
    Jul 10 2024
    A LinkedIn post almost cost me a potential client - it was a jaw-dropping moment that reminded me of a critical social media mistake far too many business owners make.

    On this episode of Nemo Radio, we'll unpack what happened + how to ensure you avoid this conversion-killing mistake when it comes to your social media posts.

    What You'll Discover:

    🛑 01:16 - The Temptation to Instantly Publish: The pitfalls of posting every opinion you have and how it can damage your personal brand.

    🎓 01:35 - The Business Owner’s Responsibility: How social media use differs for business owners and personal brands - whether your like it or not! 😆

    😬 04:00 - The Conversion Killer: How posting about this specific topic can instantly harm your business & personal brand ... and why you should avoid it at all costs!

    👥 06:28 - Judging Prospects by Their Social Media: The real-life implications of social media posts and how they affect business relationships.

    🧠 11:22 - Controversy and Personal Branding: The difference between attracting attention and building a sustainable, respected brand online.

    📧 16:35 - Why I Got Fired (And Why You Might, Too): How an angry email cost me my job at the height of the 2008-09 U.S. recession and the valuable lesson it taught me about communication.

    If you're looking to navigate the tricky waters of social media while protecting and enhancing your personal brand, then this episode is a must-listen!

    WHERE YOU CAN FIND JOHN NEMO
    📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
    🤝 Connect with John Nemo on LinkedIn!
    🎯 "Done For You" LinkedIn Lead Generation Services
    🎁 Free Tips, Trainings & Resources

    FREE BOOKS FROM JOHN NEMO
    📚 How To Use LinkedIn for Business, Sales & Marketing
    📚 LinkedIn Lead Generation for Business Coaches & Consultants
    📚 LinkedIn Lead Generation for Franchise Consultants
    📚 The Ultimate LinkedIn Profile Template
    Show more Show less
    25 mins
  • Nailing the Sales Call: Proven Strategies to Establish Credibility + Close More Deals

    Nailing the Sales Call: Proven Strategies to Establish Credibility + Close More Deals
    Jul 3 2024
    On this episode, we're diving deep into one of the game-changing concepts in sales: leverage.

    Understanding how to position yourself on a sales call can be the difference between a closed deal and a missed opportunity.

    What You'll Discover:

    🔑 00:17 - The Power of Pricing: Learn how to create authority and credibility by positioning your pricing properly.

    🛠️ 01:26 - Building a Best-in-Class Brand: Discover the significance of establishing a premium brand and how it influences perception and sales.

    🤝 04:06 - Setting the Tone on Sales Calls: Tips on starting your sales calls with confidence and authority to ensure you’re perceived as the expert from the get-go.

    🔍 05:14 - Qualifying Clients: Strategies to ensure you're working with clients who are a good fit, and how to communicate your selective approach effectively.

    📊 09:00 - Using Content as Leverage: Learn how to use personalized content and testimonials to build trust and authority before the call even starts.

    📹 07:01 - The Power of Personalized Videos: Discover how tailored, niche-specific videos can pre-sell your services and set the stage for a successful call.

    👥 11:02 - Handling Objections with Confidence: Techniques for addressing and overcoming common client objections during the call.

    🔗 17:14 - Converting Leads to Sales: Insights into ensuring your leads are not just interested but are ready to convert into paying clients.

    If you're looking to gain practical insights and actionable strategies to leverage your expertise, build credibility, and close more sales effectively, then this episode is for you!

    WHERE YOU CAN FIND JOHN NEMO
    📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
    🤝 Connect with John Nemo on LinkedIn!
    🎯 "Done For You" LinkedIn Lead Generation Services
    🎁 Free Tips, Trainings & Resources

    FREE BOOKS FROM JOHN NEMO
    📚 How To Use LinkedIn for Business, Sales & Marketing
    📚 LinkedIn Lead Generation for Business Coaches & Consultants
    📚 LinkedIn Lead Generation for Franchise Consultants
    📚 The Ultimate LinkedIn Profile Template
    Show more Show less
    23 mins
  • Why Marketing "Guarantees" Are Often Misleading (And What To Do Instead)

    Why Marketing "Guarantees" Are Often Misleading (And What To Do Instead)
    Jun 26 2024
    Should you (or the vendors you partner with) guarantee marketing and/or lead generation services?

    And what about scenarios like this example: An agency guarantees you X booked appointments per month ... but how do you know the quality of those leads?

    On this episode of Nemo Radio, we dive deep into the world of marketing and lead generation guarantees - what they truly mean, some hidden pitfalls, and why they might not be the magic bullet they seem.

    What You'll Discover:

    🎯 00:18 - Why Guarantees Matter: Uncover the core reasons behind the demand for guarantees and what they reveal about trust and reliability in business relationships.

    🤔 1:47 - The Trust Issue: Understand why a request for a guarantee often signals deeper trust issues and how to address them effectively.

    🚫 2:29 - The Illusion of Certainty: Learn why guarantees in marketing can be misleading and the potential consequences for both clients and service providers.

    🛠️ 5:03 - Quality vs. Quantity: Explore a quality-focused approach to lead generation and why prioritizing qualified leads over sheer volume is crucial for success.

    📚 5:49 - Crafting Effective Content: Get insights into creating compelling LinkedIn profiles, custom eBooks, and tailored messaging to attract high-quality leads.

    🤝 8:10 - Client's Role: Discover the significant impact a client’s responsiveness and cooperation have on the success of lead generation efforts.

    🧠 10:51 - Strategic Mindset: Learn why having an abundance mindset and focusing on long-term partnerships can lead to better client selection and more successful outcomes.

    📈 13:28 - Real-Life Lessons: Hear a candid account of a marketing gamble that didn’t pay off and the valuable lessons learned from it.

    🔑 17:41 - Building Trust: Find out how to consistently build trust and credibility with your audience before any direct interaction.

    Can't wait for you to hear this one!

    WHERE YOU CAN FIND JOHN NEMO
    📝 Sign Up for the "LinkedIn Lead Generation Tips" Newsletter
    🤝 Connect with John Nemo on LinkedIn!
    🎯 "Done For You" LinkedIn Lead Generation Services
    🎁 Free Tips, Trainings & Resources

    FREE BOOKS FROM JOHN NEMO
    📚 How To Use LinkedIn for Business, Sales & Marketing
    📚 LinkedIn Lead Generation for Business Coaches & Consultants
    📚 LinkedIn Lead Generation for Franchise Consultants
    📚 The Ultimate LinkedIn Profile Template
    Show more Show less
    19 mins