In this episode of Nine to Thrive, hosts Nicky Williams and Laura Burnett explore the power of creating an irresistible small offer. They discuss the importance of providing value, standing out from competitors, and focusing on solving one problem with one transformational solution. With their expertise and relatable experiences as busy entrepreneurs, Nicky and Laura guide listeners on how to create a compelling small offer that resonates with their audience.

Key Learnings:

1. The significance of offering free content and low-cost, value-packed small offers to attract and engage different types of customers.

2. The importance of providing consistent value and not holding back on knowledge or assistance to build trust and loyalty with the audience.

3. How taking an open and warm approach to marketing encourages people to buy into the brand and its expertise, creating a positive and welcoming image.

4. The art of designing a visually appealing landing page, even for a low-cost product, and its impact on increasing the likelihood of a purchase.

5. The value of staying true to one's own style and personality when branding oneself or their business, creating an authentic and relatable connection with potential customers.

6. The significance of delivering content that is clear, concise, and solves a specific problem, without unnecessary fluff, to provide maximum impact for busy learners.

Join Nicky Williams and Laura Burnett in this episode of Nine to Thrive as they share their insights and strategies on creating an irresistible small offer and building confidence in your business.

In this episode of Nine to Thrive, hosts Nicky Williams and Laura Burnett discuss the power of epic small offers in sales. They emphasize the importance of mindset, the value of each customer's investment, and practical strategies for leveraging low-cost offerings to generate revenue and grow a business.

Key Learnings:

1. Mindset Matters: Discover the crucial role of mindset in sales and how cultivating a positive mindset can make even small sales significant and impactful.

2. The Value of Small Offers: Understand why focusing on the mindset of selling is more important than specific sales numbers and learn how offering products in the price range of £47 to £27 can deliver insane value to customers.

3. The Importance of Building a List: Learn how low-cost offers and freebies can help you build a quality lead list and how leveraging this list through email marketing and upselling can generate revenue and grow your business.

4. Expertise and Trust: Gain insights into the importance of showcasing expertise, delivering on promises, and building trust with customers through low-cost offerings. Discover how getting quick wins for potential clients can boost your credibility and attract future business.

5. The Journey of Upselling: Explore the strategy of starting with a low-cost offer and gradually upselling customers to higher-priced products or services. Learn how this approach can generate significant revenue and foster lasting relationships with customers based on trust and expertise.

6. Revenue Optimization: Uncover practical tips for maximizing revenue, such as order bumps and continuously guiding customers through different levels of offerings. Find out how this approach can create a substantial impact on your business without being overly salesy.Tune in to this episode of Nine to Thrive to tap into the power of epic small offers and unlock new possibilities for sales growth and business success.

Todays episode is split into 2 episodes, this is the second. We're covering the very same 5k Roadmap that we teach within our memberships. A step-by-step guide to help you achieve consistent 5K months in your business. Phase 2 is what we teach within The Online Income Academy, covering: Funnels Create Your Audience Builder Masterclass Create Your Epic Power Hour Create Your Digital Course So, get your notepad, pen, and let's get started!

Todays episode is split into 2 episodes. We're covering the very same 5k Roadmap that we teach within our memberships. A step-by-step guide to help you achieve consistent 5K months in your business. Phase 1 is what we teach within The List Building Academy, covering: Fabulous Foundations Getting started with List Building ACE Strategy Create High Converting email template Creates your irresistible lead magnet Create a great first impression Consistency So, get your notepad, pen, and let's get started!

Selecting an Email Service Provider 

Don’t believe the Guru’s - you do not need to pay for an email platform when you start out in business!  They are usually affiliated with their recommended platform and it’s not necessarily the right one for you!We recommend two different platforms, depending on the stage you are, so listen in to find out which is best for you.

Building an Email List 

Becoming a master list building requires driving traffic to your list and then looking after your list.

So many people offer a lead magnet, get their wonderful audience onto their list, don’t market the lead magnet again and/or send another email.

Listen in to find out why you need to not just build your list but nurture your list to generate long term relationships and generate income.

Connect with Nicky & Laura on Instagram and do let us know how you are doing with list building in your business:

https://www.instagram.com/thethrivebusinessacademy/

We see the same mistakes happening again and again and we want to save you the time, energy and maybe even your sanity by talking you through the common mistakes and why you need to avoid them.

1. Not doing a test email to check formatting

2. Only using templates

3. Becoming a sales monster

4. Not being consistent

5. Using trigger words

6. Not personalising emails

7. Using Newsletter style emails

8. Making your email too long

9. Ghosting your new subscribers

10. Not growing your list

Connect with Nicky & Laura on Instagram and do let us know how you are doing with list building in your business:

https://www.instagram.com/thethrivebusinessacademy/

First impressions are crucial in email marketing because they can determine whether a recipient will open and engage with your emails or not. 

Here are some of the things we discussed on this packed podcast…

1. Subject headers

2. 1. Ensure your content matches your subject teaser

   2. Ensure your Gmail profile image is a photo of you not just the self generated letter.

   3. Emojis

   4. Disguising the purpose of your email

3. What’s inside the email

4. 1. Avoid newsletter style emails

   2. Avoid repetitive content

   3. What to include in your email, branding, text etc

   4. How to avoid the spam folder

   5. Remove the fluff

5. How to welcome your leads onto your list to make the best first impression. Listen to find out what to include to make a great first impression.

Connect with Nicky & Laura on Instagram and do let us know how you are doing with list building in your business:

https://www.instagram.com/thethrivebusinessacademy/

Laura and I are both HUGE fans of LinkedIn and have used it for all of our online business years with great success.

LinkedIn is a place where business happens but you also chill out in the staff hangout to discuss life too!

Here’s how to set your linkedin profile for success:

• Setup your profile

• • Banner

  • Profile photo

  • Headline

  • Creator mode

  • • Hashtags

    • Link

    • Featured Images

  • Bio

  • Link to company page

• Connect | Engage | Post

We would LOVE for you to join us in The Thrive Business Academy for incredible business and tech support and to be surrounded by like minded super powered business owners!

Connect with Nicky & Laura:

Join the Academy - https://thethrivebusinessacademy.com/