Top 10 Mistakes E-commerce Business Owners Keep Making - Part 2

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul discuss the top 10 mistakes that e-commerce business owners repeatedly make. They emphasize the importance of market research, effective inventory management, leveraging email marketing, maintaining a clear brand identity, and focusing on customer retention. The episode provides practical tips on how to avoid these common pitfalls, such as using market validation, tracking key metrics, and developing consistent brand elements. The hosts also stress the significance of promoting sales effectively, with an additional guide on running flash sales.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

00:00 Introduction to the Product Growth Lab Podcast

00:33 Top 10 Mistakes E-commerce Business Owners Make

00:38 Mistake #5: Skipping Market Research

05:53 Mistake #6: Poor Inventory Management

10:23 Mistake #7: Not Leveraging Email Marketing

13:17 Mistake #8: Lacking a Clear Brand Identity

15:21 Mistake #9: Overemphasis on New Customers

18:10 Mistake #10: Not Tracking Key Metrics

22:46 Bonus Tip: Promoting to Your Audience

23:21 Conclusion and Farewell

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Top 5 Mistakes New E-Commerce Store Owners Make and How to Avoid Them

In the first episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul dive into the challenges faced by new e-commerce store owners. They discuss the top five common mistakes, including not knowing the target audience, overcomplicating product offerings, and ignoring website user experience. The episode offers valuable insights and practical advice from their personal experiences to help entrepreneurs avoid these pitfalls and set the stage for business success. Tune in to learn how to streamline your operations and enhance your growth journey.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

00:00 Welcome to the Product Growth Lab Podcast

00:29 Introduction to the First Episode

00:42 Common Mistakes in E-commerce

01:37 Mistake 1: Not Knowing Your Target Audience

08:46 Mistake 2: Overcomplicating Product Offerings

14:15 Mistake 3: Ignoring Website User Experience

18:49 Mistake 4: Poor Product Images and Descriptions

24:06 Conclusion and Next Episode Teaser

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Welcome to the Product Growth Lab Podcast

In this introductory episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul, award-winning e-commerce business owners, discuss the goals of the podcast. Aimed at e-commerce business owners seeking growth without significant investments, a large team, or overwhelming stress, the hosts promise actionable strategies, expert insights, and real-world business stories. Listeners are encouraged to try new tactics and benefit from the hosts' experiences and guest expertise. Tune in weekly on popular platforms and subscribe for regular updates.

00:00 Welcome to the Product Growth Lab Podcast

00:43 Meet Your Hosts: Andrew George and Melissa Pikul

00:54 Real Strategies from Real Business Owners

01:22 Overcoming Common Business Challenges

01:35 Subscribe and Join Our Community

01:43 Get Ready to Grow Your Online Business

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